Chapter 53: The scene is quiet
After releasing two products of the new note3 series, the next step is the much-anticipated price announcement.
The overall configuration parameters of the two products in the note3 series this time are pretty good, although the regular version of note3 looks a bit mediocre.
But compared with current mobile phones at the same price, it also has a lot of advantages.
Hyperboloid OLED screen made of r2 material!
Gradient color curved glass design!
Four-camera design at the front and rear!
Upper and lower symmetrical dual speakers with super large sound chamber!
Generally speaking, except for the processor of Fire Dragon 660, the other configurations of the ordinary version of note3 have basically reached the flagship passing line.
As for note3pro, its overall product has many more advantages than the regular version of note3.
Basically, in terms of screen performance, image photography, charging and battery life, etc., they are all at the top level in the industry.
And coupled with the 3D structured light face unlocking method and under-screen optical fingerprint unlocking.
This product looks very sincere.
The top flagship bucket without shortcomings!
What we are waiting for now is the price announcement.
" note3 is a flagship product with an excellent experience. This time we have specially prepared two versions, 6128g and 6256g!"
"The final selling price of note3 is..."
In the eyes of everyone, with this thunderous sound, a number appeared on the stage screen.
“2999 yuan!”
6128g! 2999 yuan!
6256g! 3299 yuan!
As the price appeared, there was corresponding polite applause from the bottom of the stage.
Apparently the price of rice note 3 has made some netizens a little dissatisfied.
Rice users were dissatisfied with the price this time, and rice executives were also dissatisfied with the price.
After the product was designed and produced, the senior management of the rice company negotiated and set the product price starting at 2,799 yuan.
After all, the senior management of DaMi Company clearly understands that users who have always supported their own products attach great importance to processor chips.
Choose a processor chip or a flagship-like quality and experience.
It is estimated that nearly 70% of rice users will choose processor chips.
The senior management of Rice Company unanimously felt that the Fire Dragon 660 could not support its flagship positioning, which was one of the main reasons why Rice Company chose to lower the product pricing.
However, as the note series product manager, Zhou Zhen overcame all objections and directly raised the price to about 3,000 yuan.
In Zhou Zhen’s view, the Mi Note 3 itself is an offline and flagship product, which is essentially different from online cost-effective products.
The nature and positioning of the product are different, and the user groups targeted are also different.
Zhou Zhen wants to use this product to accumulate the flagship reputation of the note series, and at the same time accumulate the first batch of loyal users for the note series.
In Zhou Zhen's opinion, if you want to hit the high-end flagship market, in addition to relying on products, you also need to rely on corresponding development strategies.
From the very beginning of our impact on high-end products, we need to draw a clear line from so-called cost-effective products.
Of course, the price of note 3 this time is indeed a bit high in the eyes of most users. At the same price, there is also a rice phone 6 extreme exploration version.
The price of rice note 3 and rice 6 extreme exploration version are exactly the same, and netizens will make certain comparisons between the two currently priced phones.
However, Zhou Zhen and the top management of Rice guessed what netizens were thinking and had already made corresponding comparisons on the ppt.
At the same price, the only advantages of the Mi 6 Extreme Exploration Edition are the Fire Dragon 835 and the lifting-type full-screen design with a higher screen-to-body ratio.
As for the newly released rice note 3, it has a more high-end curved screen design and a gradient back glass design that is relatively high-looking.
There have been upgrades in front camera, battery capacity, communication signals, motors, speakers and other aspects.
"Users who are pursuing performance and gaming can choose the Mi 6 Extreme Exploration Edition, but if you want to experience a flagship-quality phone, I still recommend you to choose the note 3!"
Zhou Zhen recommended note3 products to users on the stage.
After all, except for the slightly weaker processor chip of note3, the other hardware configuration and product design are designed according to flagship standards.
However, the product that attracts more attention from users is rice note3pro.
After all the product parameters of rice note3pro and the black technology applied were exposed, it has attracted the attention of many digital enthusiasts.
Hardware configuration, product design, core technology!
This has many differences from previous rice phone products.
From the appearance of the product to the internal hardware configuration of the product, this is probably the product with the most stuff, the best design, and the most technological innovation in the history of rice phones.
Exquisite!
This is the first impression most netizens have of this product.
This is also the product that netizens believe has the most flagship look and configuration among the rice note series.
From the perspective of hardware configuration to product materials, the pricing of this product will probably reach a new height.
Of course this is also true!
Ceramic back cover for 800 yuan!
R3 screen COP second generation packaging technology for 1,000 yuan!
500 yuan for the under-screen fingerprint module, 3D structured light sensor module and corresponding patent licensing fees.
A 500 yuan Tonghuolong 835 processor chip.
A small chip with flash memory and many other components that costs about 300 yuan.
The total cost of camera sensors, speakers, NFC, motors, batteries and other hardware is almost 400 yuan.
Since the mobile phone uses a screen and some corresponding breakthrough technologies, which account for the majority of the corresponding cost, coupled with the manufacturing cost of the extremely expensive ceramic back cover, the total cost of the entire mobile phone has increased again this time.
Not counting inventory, OEM, transportation, publicity and marketing, and telecommunications patent fees, the manufacturing cost of this mobile phone has reached 3,500 yuan.
In other words, the minimum price of this mobile phone must be at least 4,000 for the rice company to make a certain profit.
"Then what I will announce to you next is the final pricing of our rice note3pro..."
Soon the final pricing of this product finally appeared on the screen!
The price of the 6128 version is 4699 yuan!
The price of the 6256 version is 4999 yuan.
Quiet! Extraordinarily quiet!
After the price of the product was announced, the entire press conference seemed as if time had stood still.
All the audience present and all the netizens currently watching the conference were shocked by the price.
4699 yuan!
This is probably the first time among all the products released by Rice Company that the price of a mobile phone product has exceeded 4,500 yuan.
And the price of the top-end version will soon reach the 5,000 yuan mark.
Incredible! It’s really incredible!
"Dami mobile phones are so expensive, it seems like Lei doesn't want to be friends with us anymore!"
“This phone looks good, but to be honest, it’s just that. With this money, I might as well just buy the Mi Phone 6 Extreme Discovery Edition!”
"Mr. Lei has changed! I guarantee this phone won't be sold!"
At this time, the live broadcast room of the rice launch conference has completely exploded, and the barrage is full of complaints about the pricing of this phone.
The silence of the press conference gradually dissipated, and I also remembered the sparse applause.
From the applause, we can also see the thoughts in the minds of most of the audience at the scene.
Is rice note3pro an excellent product?
It must be excellent! It is even the best in the entire industry!
Are users satisfied with the hardware configuration of rice note3pro?
Of course, that's for sure! After all, many of the rice phone users are digital technology enthusiasts, so they are naturally extremely satisfied with such a product that is so packed with stuff.
What users are dissatisfied with is the pricing of note3pro.
After all, with a starting price of 4,699 yuan, it is basically very rare among domestic mobile phone brands.
Only Juchang’s Mate and P series products have had such product pricing.
Rebus, who was sitting under the stage, was holding his mobile phone and watching the barrage of comments in the live broadcast room of the press conference, and couldn't help but frown.
To be honest, when the product pricing was initially agreed upon, Rebus felt that the best price for this product would be 3,999 yuan.
The pricing given by Zhou Zhen shocked the rice company executives and Rebus.
4999 yuan!
After many discussions and corresponding quarrels, we finally settled on the position of 4,699 yuan at Zhou Zhen's request.
However, judging from the on-site reactions and comments in the live broadcast room, the vast majority of users are not satisfied with this.
Chapter completed!