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Chapter 84 The plan of the chrysanthemum factory

The cooperation between FlexPai and Berry is quite smooth.

Huang Zhang is also very enthusiastic about this cooperation, and even expressed his willingness to let his company's software team and Ropai work together to optimize the first model of Ropai.

Zhou Zhen was also very excited by the attitude of the Berry clan.

You must know that the processor chip equipped with the first model launched by your company this time is the hallo g98h designed jointly with MediaTek.

The adaptation and tuning of MediaTek's processor chips are currently the most difficult among processor chips in the entire industry.

But in the eyes of the Berry family, tuning the MediaTek processor chip is a very simple and easy thing.

After all, the MediaTek x10 and x20 processors, which were originally known as "one core is in trouble, nine cores are onlookers", have been tamed by the Berry family.

Tuning other MediaTek processor chips is a piece of cake.

It can be said that the decline of the Berry Clan stems from the strength of the Berry Clan.

You must know that the original Berry family's position in the entire mobile phone industry was no weaker than the current four major manufacturers.

However, the development of the Berry family was too smooth at that time, and they were unwilling to compromise with Yaotong in terms of some patents. This eventually led to Yaotong and the supply chain manufacturers closely related to Yaotong to cut off the hardware supply to the Berry family.

This forces the booming Berry family to adopt MediaTek processor chips.

Due to the radical design of MediaTek processor chips, the scheduling performance of the chips itself is not very good, resulting in complaints from most users about the user experience.

In addition, the Rice Company, the old rival of the Berry family, often causes trouble for the Berry family.

The Berry family took the lead in using MediaTek models in products priced at 2,000 yuan, and it didn’t take long for Rice to use the same chip in Redmi.

This directly ruined the reputation of MediaTek and the Berry family.

In addition to the above reasons, the market economy is also one of the important reasons that restricts the development of the Berry family.

The Berry family offended Jiaotong and could only find another way to choose a supply chain system that was relatively expensive or had poor product quality.

This situation can only give the Berry family two results. One is that the cost of producing the product is too high, leading to overpricing, and the other is that the product quality is not good.

Of course this is only from a product perspective.

From a company perspective, the Berry family and this year's rice company are basically on the same starting line.

It's just that the rice company relies on the advantages of Internet marketing and Rebus's sufficient connections.

As a result, the rice company's publicity intensity was far higher than that of other companies. At the same time, relying on Rebus's connections, it also accumulated more funds, thus expanding its product production lines and production capacity.

Although the Berry family was evenly matched with the rice company at the time, because the Berry family refused all investment at that time, it did not have enough funds to expand product production capacity.

In the end, we can only watch the market share being divided up by other manufacturers, and finally reduced to the status of a small factory.

It is a pity that the Berry tribe has ended up in this situation.

"If you have the opportunity in the future, please give more support to the Berry Clan!"

Zhou Zhen left the Berry Clan with Huang Zhang's farewell, and his perception of the Berry Clan company also improved.

Of course, when you can help the other party more in the future, you will still help the other party.

A week after leaving the Berry Clan, Zhou Zhen received a call from Yu Dazui.

Yu Dazui on the other end of the phone told Zhou Zhen some good news.

The senior management of Juchang agreed to this cooperation with Roupai Company and was willing to lend the system to Roupai Company.

It's just that the conditions in Juchang have changed to a certain extent this time.

Three million! Juchang doesn’t want it!

Of course, Juchang’s so-called “no” is not simply “no”, but he has set his sights on other conditions.

Using a 50-50 split for store and system advertising, Juchang directly proposed a 64-40 split.

60% for Juchang! 40% for Roupa!

Obviously Juchang is interested in the big numbers from software and advertising.

You must know that in addition to getting money from users, a mobile phone can also get fees from corresponding software advertisements and other fields.

The main source of income for rice company's mobile phone products, which has always been known for its cost-effectiveness, is a series of income such as advertising.

Even sometimes advertising revenue exceeds the net profit of mobile phone hardware.

Generally, when a company launches a mobile phone, the mobile phone will come with some pre-installed apps.

Among them are some corresponding apps of mobile phone manufacturers, such as application stores and a series of manufacturers' own software for reading video and music.

The software provided by these manufacturers also comes with advertisements.

These self-branded applications can bring some corresponding income to mobile phone manufacturers themselves.

In addition to these applications, there are also some third-party applications. These pre-installed applications sometimes range from a dozen to more than twenty.

If you want to pre-install these applications on your mobile phone, the company behind the application manufacturer needs to pay the mobile phone brand.

For the sake of publicity, Yu Zhen’s Kuaiyin Company, which is behind Zhou Zhen, paid for pre-installed applications on new phones from various manufacturers.

Basically, the pre-installation cost of an application is basically 40 to 50 million per year, and even the pre-installation cost of Juchang and Rice is even higher.

The rice company's pre-installation expenses have basically reached nearly 60 million per year, while Juchang's expenses have reached 80 million per year due to its product market share.

However, after Zhou Zhen joined Rice, the rice company directly exempted Zhou Zhen from advertising fees for two years.

Juchang also provided a 30% discount on costs because it cooperated with Rouyu Company to set up a factory to produce screens.

However, you can get about 30 yuan in profit from selling a mobile phone based on the pre-installed applications on the mobile phone.

In addition to the revenue from pre-installed applications on mobile phones, revenue from advertising is also a big part.

Take rice mobile phones as an example. Basically, each activated device can generate nearly one to two hundred advertising dollars for the rice company every year.

Although other companies are not as frantic in their advertising as the Rice Company, they can still earn at least one hundred yuan a year from advertising fees per mobile phone.

In addition to advertising fees, there are also fees for ranking positions in the app store, promotional advertising fees for the app store, and revenue sharing generated by apps after they are downloaded through exclusive channels.

To sum up the income of these companies, a company's mobile phone products can basically earn nearly 300 yuan a year from one mobile phone, and even rice companies can sometimes earn 400 yuan.

The cost of these benefits is less than one hundred yuan, and basically the net profit brought by the software level is more than two hundred yuan.

The current frequency of domestic users changing their phones is basically every 2.4 years, which also allows the benefits brought by mobile phones to be long-lasting.

However, Juchang changed its 50-50 share into 60-40 share, and in fact the income gained far exceeded the 3 million door-to-door sticker.

If the SoftPai is equipped with the emui system, the annual net profit of a mobile phone at the software level is basically about 200 yuan.

The "64-share plan" resulted in nearly 20 yuan more income than the "50-50 share plan".

This also means that Flexpai only needs to sell 150,000 mobile phones every year, so Juchang’s plan is not considered a loss.

Is it difficult to make 150,000? Maybe it is a bit difficult for a new company.

But Yu Dazui and most of the top management of Juchang believed in Zhou Zhen's ability.

Even if the new FlexPai phone does not cause a sensation in the market after its release, Juchang can still rely on secret publicity to help FlexPai increase sales to a certain extent.

We have reached an agreement with the Berry Clan, should we continue to cooperate with Juchang?

Zhou Zhen chose to cooperate with Juchang without any hesitation.

Flexpai is now a little transparent in the entire technology circle. In the eyes of the public, people have never even heard of the brand Flexpai.

If a new brand wants to rise and be known by consumers, the best way is to take advantage of the momentum.

Use the reputation and brand influence of others to attract users for your own brand.

There are two most common ways to take advantage of momentum.

The most common thing is to criticize small brands or correspondingly weak brands against superior brands, so as to gain corresponding popularity and enhance brand influence.

This method was used by Zhou Zhen’s former employer Rice and the early Juchang sub-brand Honor, and even future rice companies will use it as their main Internet marketing method.

But there is a saying, this method is a very cheap and most effective publicity.
Chapter completed!
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