The successful development of OLED screens made of r4 material can be regarded as a great success achieved by Rouyu Company this year.

However, the production difficulty of r4 material is still a bit high.

It is estimated that small batches of r4 material screens will not be produced until the end of the year.

If this type of screen is to be used on a large scale in downstream products, it will have to wait until at least the second half of next year.

At the end of May, MediaTek also officially started delivering g98h processor chips.

This time Zhou Zhen only customized 2 million chips from MediaTek. After all, the estimated production capacity of the first generation of FlexPai products is only 2 million units.

The inventory of R2 material OLED screens used in the first generation of Flexpai products is nearly three million yuan, which means that the first generation of Flexpai products need to absorb these screens as much as possible.

However, considering the position of the new brand FlexPai in the market, Zhou Zhen feels that he is thankful to be able to sell two million mobile phones.

Zhou Zhen even thinks that if his products cannot be sold in the later stage, he will probably choose to sell them at a reduced price.

The current chips are in place, and Zhou Zhen also chose BYD as the foundry for his products to perform the last operation of the product, assembly!

According to BYD's OEM speed, Roupai will basically be able to receive the first batch of 500,000 yuan in mid-July.

Subsequent products basically need to wait until August or September.

"We will hold a new product launch conference in early August, and we can also promote Rouyu."

After planning everything, Zhou Zhen also started to make final preparations.

Soft pie needs heat!

Softpai needs its own positioning!

SoftPai needs its own target audience!

These are the most important issues Zhou Zhen needs to consider.

SoftPai! As a newly established mobile phone brand on the market, it is naturally positioned as an online product.

After all, Ropai currently does not have any offline channels or supply chain channels, and its initial product positioning can only be done online.

And online development also has many directions.

Value for money...

flagship……

Or something else...

"It is impossible to take the cost-effective route, it can even be said that it is impossible to take the cost-effective route!"

This is Zhou Zhen's most direct idea.

If Flexpai takes the cost-effective route in the early stages, it will be crazy to commit suicide.

After all, if Flexpai takes the cost-effective route, it will never be able to win over these big manufacturers.

The main reason why major manufacturers dare to launch sub-brands to achieve cost-effectiveness is that they have a stable and closely cooperative upstream supply chain.

When many major mobile phone manufacturers purchase products from the upstream supply chain, they will choose to purchase a large number of components to obtain corresponding discounts.

Since the number of these components is in the tens of millions, the upstream supply chain naturally needs to give manufacturers a preferential price.

The ultimate result of this kind of operation is that no matter how mobile phones of some manufacturers are updated, some hardware configurations of the mobile phones are basically "unchanged for thousands of years and inherited from ancestors for thousands of years"!

For example, mobile phone camera sensors, infrared, speakers, flash memory, etc. are all components that manufacturers choose to purchase in large quantities.

For example, the USB 2.0 and 20-megapixel front-facing cameras of Mi series mobile phones have remained unchanged for thousands of years, the HMX inherited from three generations on Xiaomi mobile phones, and the large batches of IMX582 on Redmi mobile phones.

Another example is the ancestral lpddr4x that green factory manufacturers still use when lpddr5 has already become mainstream, or the imx766 image sensor that is used crazily from mid-range cost-effective models to flagship models.

These manufacturers have a lot of liquidity and a very large user base, so they naturally dare to do this when placing orders in the upstream supply chain.

And Roupai obviously couldn't win against these big manufacturers before Zhou Zhen established a supply chain system with "Zhou Zhen" as the core.

Even if you insist on cost-effectiveness, you may be beaten by other manufacturers.

The cost-effectiveness route naturally became Zhou Zhen’s first negative positioning.

After thinking about it, Zhou Zhen feels that the route taken by iqoo and OnePlus is quite suitable for the current soft style.

Make a flagship phone with gaming style!

IQOO's positioning can be said to be the most successful manufacturer sub-brand besides Honor.

iqoo's digital series relies on blueprint technology and a gaming-oriented style to be on par with the flagships of many Android manufacturers.

The neo series focuses on mid-range cost-effective mobile phones that are compatible with gaming styles.

Relying on a branch of iqoo, Blue Factory has managed to compete with rice’s flagship model and compete with redmi’s extremely cost-effective models.

"When it comes to product positioning, we can learn from iqoo's digital series, but we can also learn from the development history of the two brands, OnePlus and iqoo."

Zhou Zhen has basically determined the early positioning of his own brand.

After all, SoftPai is just a very small emerging mobile phone brand.

Before Zhou Zhen has established the corresponding core technology supply chain system, the brand positioning of FlexPai still needs to temporarily follow the iqoo digital series and the old OnePlus brand route.

But when everything is ready, Roupai can immediately change its brand development strategy and re-establish the brand's positioning.

After all, it is easiest for brands like iqoo and OnePlus to quickly change their brand positioning.

With corresponding positioning, there will naturally be corresponding user groups to accept the product.

So what Zhou Zhen will do next is to warm up the brand.

"The soft faction, shout for the youth!"

Soon, companies with "Zhou Zhen" as the core, such as Rouyu Company, started Weibo and official promotions.

A promotional poster with dark red flame patterns around it and a dark green river undulating in the middle appeared in public view.

In addition to key promotional slogans.

The logos of Roupai all adopt cursive flowing design.

Among them, the color color of "soft" is dark green, and the color color of "pai" is dark red.

In the design of posters and brand logos, Zhou Zhen adopted the main colors of the two most e-sports brands in the future.

These two colors look very bold and impactful, and are very consistent with the aesthetics of most young users.

"Shout for the young people..."

This slogan is also personalized and also represents the user group that the brand is mainly targeting.

The new brand Ropai appeared in the technology circle like a thunderbolt, and attracted many young users who like digital products.

"I have already hinted at the new brand of Roupai. It is a brother brand of Rouyu Company and is also the first brand of MediaTek's new platform. Based on the product parameters, it can be temporarily determined that the product positioning of Roupai is biased toward gaming phones!"

"According to rumors, this time the Roupai system will be equipped with the most well-known UI from a major manufacturer in the industry. With the support of UI from a major manufacturer, you can understand that Roupai is the gaming version of a model from a major manufacturer!"

At this time, Zhou Zhen also logged into the trumpet and started to add fuel to the publicity.

Through breaking the news, netizens can learn more about the brand Roupai.

At the same time, the news was also revealed to let netizens know that although Roupai is a new brand, the system will not suffer from the corresponding rudimentary system problems because it adopts the UI of a large manufacturer.

"Now that the big manufacturers have carved up the small ones, I don't know what the new brand Ropai is doing!"

"With Rouyu's support, I guess it won't be too bad on the screen!"

"If it's a big factory UI, it's not Miui. Isn't Zhou Zhen, the chairman of SoftPai, the same one who worked on note3pro?"

As netizens discussed, some netizens suddenly realized that Zhou Zhen, the founder of Roupai, was actually the product manager of the rice note series, and the rice note 3 series, which had mixed reputations, was actually his work.

This news also caught the attention of many public accounts.

"The man behind rice note3pro actually started a new business?"

"Zhou Zhen: In addition to rice note3pro, I also have..."

"The father of rice note3pro is back with new products!"

This wave of self-media operations has expanded the influence of the new brand Roupai. Of course, during this period, Zhou Zhen also asked people to write some self-media articles to promote Roupai.

After being bundled with "Mi Note 3 Pro", the popularity of the Roupai brand has skyrocketed, and the scope of communication has gradually expanded.

Some rice note 3 series users even directly found Zhou Zhen’s Weibo and began to complain.

"note3pro user said: rnm, refund the money!"

"My brother Wang will starve to death, and he won't even buy a product from Roupai even if he jumps from this mountain..."
Chapter completed!