"Mobile phones are the consumer goods industry and are expensive per unit. Each person consumes at most one mobile phone every year. Generally speaking, the most users can change their mobile phones every three years."

"And now the domestic smartphone market is close to saturation. This is a stock market. If someone sells one, your sales will be one less."

"So in recent years, Huawei and rice have to go overseas to compete for overseas markets, because the domestic incremental market has been exhausted."

"And the consumer products like mobile phones are not like fast-moving consumer goods and food products. After I went to eat Michelin three-star, I usually eat Golden Arches and Kaifeng dishes."

"A user will hardly return to use a lower-grade phone after using a high-end phone."

"In other words, the high-end mobile phones in China now have only Apple, and users will not come back to use rice after using Apple."

"The first ten years of rice solved the problems that users needed, and in the next ten years, rice had to solve the problems that users wanted. How could rice mobile phones go from the mobile phones needed by customers to the mobile phones that customers wanted."

"This is the direction we have been working on, but there is no good solution over the years."

The low-end ones meet basic needs are the products you need, while the mid-to-high-end ones are the products you want.

All companies in the consumer goods industry do not want to make products that users want.

No matter what type of consumer enterprise it is, like liquor, an industry that has existed for thousands of years, the prices of various liquor companies must be benchmarked against Moutai.

Moutai is the one who wants it. Users may not be able to afford it for the time being and can only drink low-end products, but they want to drink Moutai.

The better thing about liquor than the mobile phone industry is that a single customer will not only consume one bottle of liquor. His annual consumption is very large, so the valuation of the liquor industry is high, and rice can only enjoy a dynamic price-to-earnings ratio of more than ten times. Liquor companies can generally enjoy a dynamic price-to-earnings ratio of more than fifty times.

Zheng Li thought, isn’t mobile phones just like smart brains? If you have money, you can buy customized smart brains produced by Fashen. If you don’t have money, you can only buy standard products from the assembly line.

Intelligent brain is different from magic brain. Intelligent brain is a tool that assists computing, similar to computers, which can be connected to magic networks for information transmission.

"Senior brother, do you think that brain-computer connection can help Dami mobile phones and solve problems from need to want?"

Lei Jun nodded: "Yes, with brain-computer connection technology, I am very confident that I can lead rice to occupy a place in the high-end mobile phone market."

Zheng Li corrected: "Sorry, even if I have developed brain-computer connection technology, it is impossible for me to open technical authorization to Mi mobile phones. Mi is only one of the shareholders of Sci-Tech Bio."

"Science and Technology Biotechnology has not been deeply bound to rice. I will definitely open my brain-computer connection technology to all mobile phone manufacturers."

In Zheng Li's opinion, he doesn't owe Lei Jun anything. The 50 million venture capital investments to Science and Technology Biotechnology in the early stage have long increased several times. It is impossible for him to only authorize the technology to rice because of his brothers.

Lei Jun is also a veteran of the industry and knows that interests are above everything else:

"I don't need the brain-computer connection of Science and Technology Biotechnology to only authorize rice. Like endorphins, the brain-computer connection must be insufficient when it comes out."

"I only need to book the production capacity for the first half of the year, and it will be enough to make a time difference."

"The brain-computer connection will only be placed on rice's high-end mix, and we will restart the mix."

"I only need to be ahead of other manufacturers for half a year."

Generally, the production capacity of new products is seriously insufficient when they first come out. In the past, the iPhone 8 had to increase the price two weeks after the autumn launch conference to get the goods.

"With this time difference, rice can gain a foothold in the high-end market."

"In addition, our cooperation will give rice at whatever price."

Lei Jun’s reason is not too much. In addition, he and Lei Jun have a basis for trust, so the negotiation process for cooperation with rice will be much less.

Zheng Li followed the trend and agreed: "Yes, in fact, there are already purposes for brain-computer connections. If rice is willing, we can authorize it to rice through technical authorization."

"But the pressure on public opinion may be greater."

Lei Jun is very curious about why there is public opinion pressure when the application scenarios of brain-computer connection are implemented?

"Can you tell me in detail?"

Zheng Li explained: "The brain-computer connection device we designed to collect brain signals on the experimental subject during this period, and then visualize brain activities and discover it."

"Some neurons in the brain have the characteristics of intrinsic oscillation and will cause autonomous spindle oscillation."

"We combined the brain signals captured by eggs with the special effects of α-band rhythmic activity, especially the significant beta activity of the visual cortex. After data analysis and output, we found that the comprehensive charts presented by humans during work and entertainment will satisfy different characteristics."

"Simply put, by combining brain signals with some other data, the data can be reflected whether a person is working or entertainment, or whether his status is more inclined to work or entertainment."

Lei Jun immediately realized what Zheng Li said about the landing scenario: "You mean to do a human resource system related to brain-computer interfaces, putting a helmet on every employee to monitor whether they are working seriously?"

"In the future, our performance can also be combined with real statistics to determine the real working hours and work efficiency of employees every day, forming a human resource management system that combines big data analysis and brain-computer connection."

“This system can even be marketed to other companies.”

Zheng Li thought that everyone would wear a helmet on his head when he was working in the future. The helmet could monitor his working status in real time. He felt that the basic cyberpunk social form in the imagination of the Blue Star people was about to be formed soon.

Lei Jun thought about it carefully and said, "No wonder you would say public opinion pressure, this public opinion pressure is not a little bit."

"It's not something that a company can withstand. And if rice makes this product, rice phones will not be sold in China in the future. Most users will boycott us."

Although the Chinese Internet companies have very fierce invasion of customers' privacy and do not talk about human rights or privacy at all, the use scenarios proposed by Zheng Li still make Lei Jun dare not make any decisions easily.

With a brain-computer connection to monitor the working status of employees, it is equivalent to not trying to catch up with employees below.

Nowadays, many programmers in large factories work overtime until 9:00 a.m. every day, but they may only work for two hours, and they are slapping for the other ten hours.

With the connection between brain and computers, don’t think about stumble. Lei Jun knows that it will definitely attract a lot of protests, after all, capitalists are the minority.
Chapter completed!