It was not until Zhang Yan that he returned to his usual gentleness until the underground garage of Lo International Building.

However, from her slightly swollen eyes, a trace of crying could still be seen.

Of course, all women have a magic trick with super-effects, which is a skill called "Makeup". This skill can make a woman change drastically in a very short time, and can also allow women to switch back and forth freely in various states.

So when Zhang Yan stopped the car and took out the makeup box from his handbag to make up, his whole body returned to his previous radiance.

At this time, she could indeed describe it as this word, because the promise Bai Ningyuan gave her gave her a kind of joy from the heart. This joy was reflected in the delicate smile on her face that always carried like the spring breeze.

After getting out of the car, Bai Ningyuan and Zhang Yan got out of the car one after another, and each got on different elevators.

After all, this is in the company. Besides, the matter between Zhang Yan and Bai Ningyuan is a bit shameful, so even if the company belongs to its own, you have to pay attention to the impact.

When he arrived in his office, Bai Ningyuan sorted out his things a little, then went into the backend of the office system to process some things that he urgently needed to deal with, and then he arrived in Zhang Yan's office.

"What's going on with Lexin now?" Bai Ningyuan asked Zhang Yan. The two of them were already very familiar, so they didn't need those extra politeness.

"From the official launch in February this year, Lexin's registered users have exceeded 70 million, and the proportion of daily active users has exceeded 60%. The data is still growing. However, after experiencing the early blowout development, the development of Lexin has now entered a bottleneck period. At this time, in the existing target group, all those who can become our customers have basically registered and used Lexin at this time, and the remaining ones that have not been activated, it is obvious that they are unlikely to become our customers in the later stage. Therefore, the growth rate of Lexin users has begun to slow down." Zhang Yan said to Bai Ningyuan as if she had known her. She had already remembered all of these information deeply in her mind.

In fact, at the beginning, she was not the person in charge of the Lexin project. When Bai Ningyuan decided to develop Lexin, the person in charge selected by Leku Entertainment thought that he had offended the leader and was sent to this department. He even went to Sun Ting to complain. Even though Sun Ting tried his best to explain to him that Lexin was an important strategic weapon in the company, he did not convince him to stay in this project.

It is not difficult to understand. After all, at this time, Lo International also has an instant messaging software, Lexunli, which is divided into two parts of Penguin in the domestic instant messaging software market. It has a very broad user base and has extended many derivative services with this as the center.

With Lexun Li's pearls in front of him, it seems that it is not necessary to develop another communication software similar to Lexun Li. There are even many overlapping parts between the two, not to mention that it belongs to the same company. If Lexun Li takes up resources, it will definitely cause the Lexun Li team to be filled. In the face of Lexun Li, which already has strong strength, it is simply a dream to compete with it.

This idea is almost a consensus among everyone within Lo International. Because everyone is not optimistic about the future development of Lexin, after the original project leader left, there was no one to take over the project, and he fell into an embarrassing situation of being headless.

No one is willing to take on such a mess, which surprised and helpless. He could not force someone to take charge of this project. After all, he is more clear than anyone else about the importance of Lexin to Lo International. It is impossible to hand it over to the hands of a person who does not do his best. Seeing that Lexin project is about to fall into a difficult situation, under such circumstances, Zhang Yan took the initiative to stand up and assumed this important task. With Bai Ningyuan's support, he passed the inspection and officially took over the project.

After her operation and operation, Lexin can be said to be a very exciting development, and it can be regarded as a dark horse in the IT field this year. Zhang Yan also became famous in China because of Lexin.

When they saw Lexin's great success, all the doubtful eyes inside Lo International suddenly became dumbfounded, and the manager who rejected Lexin at the time regretted it even more.

Similarly, Lexin's success once again confirmed the legendary aura on Bai Ningyuan.

"This is a process that must be gone through when a new product is launched. Now that the original target group has been developed, we need to find another way, start from other aspects, continue to expand users and open up the market." Bai Ningyuan thought for a while, and said to Zhang Yan.

Zhang Yan nodded. She was personally confident about Lexin, just like Bai Ningyuan's glance. Even though there was a powerful Lexin Li in the company, Zhang Yan still believed that Lexin's prospects were much broader than Lexin Li.

The reason is no different. Lexunli is a PC-based instant messaging tool with entertainment functions, representing the product features of the old Internet era, while Lexun is a mobile Internet social tool based on mobile terminals, tailor-made to the arrival of the mobile Internet era. The two seem to be the same, but they have essential differences. Compared with Lexunli, Lexunli obviously needs to adapt to the requirements of the current era.

More importantly, Lexin can be said to be a typical representative of current minimalism. Although Lexun Li's operation does not feel very complicated on the PC side, once it is transferred to the mobile terminal, its operation lag is completely reflected, which does not meet the fast and concise needs of the mobile Internet era. However, Lexun, which has more than 50% overlapping functions of Lexun Li, was originally designed as a SMS alternative tool. Compared with Lexun Li, the interface is more concise and more immediacy.

In addition, most of the current smartphone users are adults with certain financial strength. These students who spent their time in the old Internet era have already embarked on the road of work, have seen society, and have more knowledge, and have basically formed their own ideas. They are no longer carefree students, and are no longer interested in various articles. As for some spoof humorous videos, they are no longer familiar with Penguin Space. Therefore, they are increasingly uninterested in Penguin Space. The combination of Lexin and Moments, the minimalist expression is more in line with their needs.

What's more, Lexin makes full use of users' fragmented time so that they can communicate anytime and anywhere. Compared with Lexinli, information is more time-sensitive. Therefore, if you can think of these, Lexin's success is natural.

"Actually, your first step is still quite exciting. Relying on the topic of hype of "Hanging Artifact", it brings Lexin a vulgar but very eye-catching image, which can easily arouse people's curiosity and attract them to try it. Although many things seem difficult to be elegant, don't forget that food and sex are also the instinct of human beings themselves. This is something that is extremely concealed no matter how high-sounding it is. It is triggered by the reputation of "Hanging Artifact" with a strong suggestive reputation.

People's impulse arouses their inner desire and expectation. Although the final outcome may make them feel extremely disappointed, because our products are actually quite pure, the period when they use them with the purpose of hunting for beauty has given them a considerable understanding of our products, thus conquering them in terms of practicality and becoming our loyal users. It can be said that at this stage, our purpose has been basically achieved." Bai Ningyuan couldn't help but sigh gently at Zhang Yan.

Bai Ningyuan never thought that the first person to propose this concept for promotion and hype was not himself who was familiar with the situation in the future, but Zhang Yan in front of him.

When Lo International already had a communication software and a fixed and huge user base, if you want to develop another product with a high overlap rate, you cannot carry out step-by-step promotion. This is doomed to be a failure. Only by finding a different approach and taking some unique measures can you have the possibility of success. Therefore, Zhang Yan boldly designed such a promotion method.

After confirming that Zhang Yan was not a reborn fellow, Bai Ningyuan had to sigh that there has never been a shortage of smart people in this world. Didn’t the fact that the Xin and Mo in the previous life developed in this way?

"The next step is a process of gradually washing it off..." Zhang Yan paused and said to Bai Ningyuan with a smile: "Although the image of this 'hooking artifact' is good and fits the dark side of people's hearts, it is still contrary to the Lord's God in the end, and it is also criticized on the moral level. In addition, the number of users that can be gained by using this image is gradually decreasing, so it is time to take off this hat and return to the essence of the software. However, just like when it was promoted before, you need to come up with a different way. If you use the conventional approach and do it step by step, the final result may be a failure in transformation."

When working, both Bai Ningyuan and Zhang Yan were not ashamed to say about the name of this "hooking artifact", because they all knew very well that this was just because of the means used in work.

So, what should we do next? This question has always been something Zhang Yan has been thinking about these days...

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Chapter completed!