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Chapter 1587 Potential Market

"Lynx, lynx..."

Hearing Zhang Zilin's words, Bai Ningyuan immediately pondered.

The lynx is a medium-sized beast belonging to the family of cats. It is like a cat but far larger than a cat. It is very thick, with thick limbs and agile. It has the cute appearance of a cat and the ability of a beast. Although the EMP small SUV looks smaller than those medium and large SUVs, its rough and solid design style gives people the feeling of a small cannon that is both cute and powerful. Relatively speaking, this name is quite appropriate.

"Then call it Lynx." Bai Ningyuan made a final decision in Zhang Zilin's gaze.

Hearing such news from Bai Ningyuan, Zhang Zilin's face suddenly showed an excited look, and she felt that she was recognized by Bai Ningyuan.

"But although this car looks small, it shouldn't be cheap. It's used to develop the Chinese market. Will users not be able to afford it?" The two continued to walk towards Sun Ying's office. While walking, Zhang Zilin did not forget to continue asking questions to Bai Ningyuan.

Based on EMP's consistent high-end standards, it can be foreseen that the price of this car will not be less than 200,000 yuan. So how many users can pay for it in this way? After all, most car buyers should still have a consumption capacity of less than 200,000 yuan.

In recent years, although various electric vehicle brands have sprung up like mushrooms after a rain, forming a booming situation, and various electric vehicles on the street are gradually increasing, it is undeniable that most of the products are just fur hanging on the fur of "electric vehicles", which is equivalent to the "four-wheel version" of electric bicycles. In essence, the concept of electric bicycles has not escaped, and its technical level is also outrageous, but these low-end products ranging from tens of thousands of yuan can be more accepted by consumers.

As for the genuine electric vehicles, the price is often high due to cost issues. Coupled with hesitation and concerns about battery life, few people are interested in these standard electric vehicles.

"You are right. This car is priced at over 200,000 yuan. After all, EMP's brand positioning is here. Although EMP is a domestic brand, EMP has always positioned itself as a high-end brand with its technical level in the field of electric vehicles. In fact, in the American market, whether it is Falcon or Unicoin, in the minds of car owners, the grade is not much worse than BBQ. Of course, they are old luxury brands, and EMP is considered a noble in emerging fields, and there is nothing comparable between the two sides. Therefore, even if this Lynx is mainly used in the Chinese and European markets, it is impossible for this Lynx to be reduced by itself." Bai Ningyuan introduced to Zhang Zilin. When he spoke, Bai Ningyuan had already become the name of Lynx.

What Bai Ningyuan said is something that many brands must experience and foresee during their accumulation.

"But if this is beyond the affordability of domestic users, how can we develop the domestic market?" Zhang Zilin became more confused when he heard what Bai Ningyuan said, because what Bai Ningyuan said before and after seemed to have many contradictions.

"It's very simple. With the continuous development of the domestic economy, in fact, the national income is constantly increasing. Don't say it alone, it can be reflected in the automobile industry. In the past five years, cars worth 200,000 yuan have been sky-high for domestic users, which is a symbol of identity. However, in just five years, more and more users have purchased cars at this price, which is fully reflected in sales. In addition, BBQ, which was originally a more noble person, does not mean that the sales in China also show this? In addition, the original positioning of the EMP brand is high-end people, and the purchasing power of these people does not need to have such doubts. This is one, and the second is environmental pollution, energy shortage, and these problems are accompanied by private

The number of cars is rising and becoming increasingly sharp. It is impossible for the big guys in the country to see this. Therefore, in order to alleviate these, vigorously developing new energy vehicles is definitely a foregone conclusion. In order to guide the public to buy new energy vehicles and abandon their concerns, the country will also formulate and introduce a series of policies. According to the information obtained from some channels, the country is now planning to provide high subsidies to users who purchase new energy vehicles to increase the proportion of new energy vehicles. In this way, the price that was originally beyond the affordable level of the people suddenly fell within the scope of acceptance of the people, and can spend less money to buy the originally more expensive cars. I think there should be users who will pay for it." Bai Ningyuan explained to Zhang Zilin with a smile.

The matter about subsidies for new energy vehicles is not groundless. In fact, as a member, Bai Ningyuan has never given up on the proposal to make efforts to guide the country's policy of purchasing new energy vehicles. I don't know if it was his efforts or the necessary historical process. In short, he has heard the news that the national subsidy policy for new energy vehicles is being planned and introduced.

If this is true, new energy vehicles will no longer be out of reach for users.

After listening to Bai Ningyuan's answer to his doubts, Zhang Zilin nodded relievedly, and then he felt a lot of emotion in his heart. It was indeed not such a simple matter to do business. Just a price question, you need to consider so many factors, environment, policies, etc., which is simply to kill a bunch of brain cells.

While talking, the two of them had already arrived at Sun Ying's office.

At this time, because Sun Ying was going to arrange some matters about Professor Liu, she had not come back yet. In the empty office, there were only Bai Ningyuan and Zhang Zilin.

In fact, the reason why Sun Ying summoned Bai Ningyuan here today was for the photovoltaic highway project. Now that this matter has been resolved, there is no need for Bai Ningyuan and Zhang Zilin to stay here and go home directly. After all, during the Chinese New Year, everyone is busy eating, drinking and having fun, but Bai Ningyuan thought that since he has come, then he will ask about Lynx again.

Sitting in Sun Ying's office, the two of them sat there talking about some whispers between couples. It didn't take long before Sun Ying returned to the office.

Perhaps he didn't expect that Bai Ningyuan and Zhang Zilin had not left yet, so when Sun Ying pushed the door and saw them, there was a look of surprise on his face. Originally, he was going to go home after solving Professor Liu's case. After all, he was still on the annual leave, but who would have thought that these two "little masters" had not left yet?

Since "The Legend of Concubine Zhen" became popular, the word "little master" has been successfully popular all over the streets and alleys, becoming another hot word on the Internet.

"By Ningyuan, you haven't left yet?" Anyway, there were no outsiders in the office, so Sun Ying no longer used those polite titles in official business.

"Uncle-in-law, Zi Lin and I just saw a Lynx that was flying over in the factory. By the way, I have decided to name the little SUV Lynx. Anyway, I've come here today. Let's talk about the situation of this Lynx." Bai Ningyuan looked at Sun Ying and said with a smile.

Ha, that's it? After hearing Bai Ningyuan's words, Sun Ying subconsciously felt a lot of complaints, but he didn't know where to start.

However, after all, he has a name, so there is no need to use a code name to call him, which is much more convenient. The opposite side is also the boss, so Sun Ying can only comfort himself in his heart like this.

Facing Bai Ningyuan's gaze, Sun Ying thought about it, and then introduced to Bai Ningyuan: "You know almost everything about L...Lynx. I don't need to emphasize the basic data or something. Let me talk about the test situation. So far, the overall test progress has been basically completed. The remaining one or two tests in progress will be completed after the normal work has been restored to normal work in the recent period. The Ministry of Industry and Information Technology has also said hello. The work of entering the new car catalog by applying for the application will be completed before the end of February. Some related news about Lynx has also released rumors and spy photos through our media. The attention on the Internet is still quite good. Others, this is not the first time we have participated in the Geneva Motor Show, so all the processes are already very familiar with. The exhibition tools have been completed and will be transported to Geneva in the near future to ensure that we can have a beautiful debut at the local auto show."

The performance issues have been mentioned in previous reports, so Sun Ying did not repeat them to Bai Ningyuan again.

It has been a year or two for Sun Ying to take charge of EMP, and the new car released from him has not been a one or two. So since Sun Ying has said that, Bai Ningyuan has no intention of doubting it.

"I have arranged the place on Professor Liu, but when will your work be carried out?" Sun Ying took the initiative to ask Bai Ningyuan as he saw that he had no intention of asking more questions.

After hearing what Bai Ningyuan had described before, he opened a huge picture in Sun Ying's heart, so he was full of enthusiasm and confidence in this photovoltaic highway project. Now this project has fallen into the hands of EMP, so he naturally hopes to produce results faster.

Regarding wireless charging technology, it is too urgent to be urgent, but Sun Ying thinks that at least Bai Ningyuan will do it first from the environment, that is, the government and the power companies will ask Bai Ningyuan to come up with a result as soon as possible.

"I will do this after I return to Beijing. I will give you a result until May at the latest..." Bai Ningyuan was not fully sure about it now, so hesitated for a moment and gave a relatively conservative period, but even so, it was enough to make Sun Ying smile...

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