"Running Man" was first launched by the Korean SBS TV variety show. It was premiered on July 11, 2010. Later, in 2014, Blueberry TV copied the original mature production model. At the same time, it was localized from various links such as game arrangement, prop production and plot setting, and introduced it to China. Once broadcast, it was immediately widely praised. At the highest, the ratings were as high as 5.2% of the ratings of the CSS52 City Network, which had long dominated the ratings of all provincial satellite TV variety shows on Friday night, and it was said to be unlimited.

More importantly, "Running Man" is an entertainment program that conveys joy. The protagonist of the program is the performing stars. They run together, play, search, and compete. The whole process is relaxed and humorous, which makes people relieve stress in joy. It not only meets the audience's entertainment needs, but also conveys positive energy in "silent and silent". What it conveys to the audience is not a life-and-death fight, but a spirit of dedication and inspiration. Celebrities actively participate in the game, and the participants compete and cooperate with each other, showing the warm and beautiful human nature and the positive side, pulling the audience's eyes from entertainment first back to their thinking about life.

This is exactly in line with some of Bai Ningyuan's positioning and requirements for Leku Entertainment, that is, "positive, happy and sunny"

This is also why Leku Entertainment uses it as its first variety show to test the waters.

Although the planning plan in front of her was just created by Liu Yizhou for negotiation, and the content in it was written very simply, it still made Yang Wenhong feel like she was lit up. After reading it, she began to carefully consider what Liu Yizhou said just now.

Indeed, just like Liu Yizhou said, if you introduce a TV series, there will be no big change in the current situation. Even if you have a good reputation for a while, don't forget that TV series will be broadcast every day, but TV series with only 20 episodes is not enough for TV stations and will be broadcast soon. However, variety shows, if one episode per week, as long as the program is good enough, it can last at least three or four months. Compared with TV series, such an effect is simply incomparable.

What's more, the planned variety show in front of her is indeed quite good. After all, Yang Wenhong has been in a group for a long time and still has a vision. Although she has not seen the sample of the first episode they are producing, she has a keen feeling from the planning plan in front of her.

Almost in an instant, Yang Wenhong had already made up his mind.

But buying the copyright of a variety show is not as simple as a TV series, and it will never be a small number. And Yang Wenhong believes that since Leku Entertainment dares to talk about this show, it must have made sufficient preparations in terms of copyright and will definitely not find any loopholes to take advantage of. If you don’t want to humiliate yourself, you should put away those little thoughts obediently.

The negotiation process does not need to be described too much. In short, it is just a verbal fight. Although Liu Yizhou is just one person here, he still does not lose the upper hand when facing the other three. The dishes and meat skewers on the table are one after another. In the end, the two sides reached a verbal agreement on the issue of cooperation.

First, the first season of "Running Man" is authorized by Leku Entertainment to broadcast exclusively for free. However, while broadcasting and promoting, it is necessary to declare that the program is exclusively produced by Leku Entertainment. In the logo of the program, relevant statements of Leku Entertainment must not be removed. Among the sponsorship advertising fees of the program, Leku Entertainment shared 50% of it.

Second, Leku Entertainment guarantees that each episode of "Running Man" will be premiered by Tomato TV. Each episode of Leku Entertainment will be launched 12 hours later than the premiere of Tomato TV. However, each episode of "Running Man" can only be replayed once, and the corresponding copyright fee will be paid for replaying it again.

Although there seems to be no substantial payment, 50% of the sponsored advertising fee alone is already a considerable amount. It is estimated that it can be divided into tens of millions. Moreover, Tomato TV is only a broadcasting platform. In addition to playback and advertising investment, the series of content from production to online broadcasting is tightly held by Leku Entertainment, not to mention that this is just the first season.

As long as "Running Man" is launched, the copyright that Tomato TV wants to broadcast in the next few seasons will not be as generous as it is now.

Liu Yizhou knew this and Yang Wenhong was also very clear about it, but even so, Tomato TV still chose to cooperate. The reason is that Tomato TV now urgently needs heavyweight programs that can be used. As for the subsequent issues, I will talk about it later.

Of course, this is just a verbal consensus. For some specific terms, we still have to wait until the two sides communicate and confirm in detail at the negotiating table.

After dealing with Yang Wenhong, Liu Yizhou had a faint smile on his face and looked at Yang Wenhong and said, "Sister Yang, now our Leku has helped you with such a program. It's not your turn to repay you!"

"You guys are so cool, you are really stupid, okay, no matter what you say, I will do whatever you want!" After getting the cooperation, Yang Wenhong's face also smiled. When she heard what Liu Yizhou said, she immediately looked speechless.

Of course, besides being speechless, there is still a little gloating in my heart.

Immediately afterwards, just as Yang Wenhong looked at her, Liu Yizhou directly found out the phone number of Wang Peng on Mango TV and dialed it. After the phone was connected, Liu Yizhou said to Wang Peng casually: "Mr. Wang, yes, I am Liu Yizhou. The thing we discussed before has changed now. It's not that my brother doesn't want to help you, but Mr. Yang from Tomato directly came to our Mr. Sun. Now Mr. Sun has started to inquire about it in person... Yes, their price is higher than you, and they have all reported 800,000 yuan per episode... Yes, yes, okay, as long as you make this number, there will definitely be no more changes this time. I will report to our Mr. Sun. Okay, wait for my good news!"

"How much have you blackmailed him?" After Liu Yizhou hung up the phone, Yang Wenhong asked Liu Yizhou with a smile. She had just seen Liu Yizhou's ability to lie with open eyes. If she hadn't been here, even she would have believed that she had really found the senior management of Leku Entertainment.

"This is a commercial secret, but it will not be lower than this number!" Liu Yizhou blinked at Yang Wenhong and pointed to the pen and made a gesture.

Seeing this, even though he was already mentally prepared for Liu Yizhou's robbery, Yang Wenhong still couldn't help but take a breath of air conditioning.

Meow, this person who is used to entertain you is so dark and ruthless...

The third update today!

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