1215 The Humiliation of Ke Cilai
Ke Cilei felt that if he had another chance, he would not be willing to talk to a bastard Yun Fei no matter what. {3w. Unfortunately, he had no choice.
He thought that after the meal, Yun Fei would negotiate with him on the contract of Xiaomai mobile phone agency, but he knew that Yun Fei did not mention this matter at all, and directly took his two subordinates away, saying that it was unsafe to go back too late, which almost made Ke Cilei explode.
"Boss, maybe we can do nothing about this matter. In today's situation, we can only use this contract to fight for more benefits in other aspects." Katherine was speechless. Yun Fei was such a person. He had the initiative in his hands. What was going on is not something they could decide at all.
"Katherina, you should be very clear about the weight of the sales of wheat mobile phones in our company. If you can't do anything, it's not just me, but you may even lose your job!" Ke Cilei didn't know, but he had no choice in this matter.
This business is indeed very important for Philips, which is increasingly losing money in the international market. Once this business is lost, the Chinese market will be their only source of profit. For a large international company, it is very dangerous to rely solely on one market.
Once the Chinese market is lost, their entire group will be withdrawn from their capital due to continuous losses. At that time, what other ways can a company with a history of hundreds of years besides going bankrupt?
"No matter how important it is, if Yunfei is determined to be unwilling to cooperate with us, can we have a way? Boss, let's be more realistic. Yun's Holdings has been reorganizing its assets since May, and it has not been completed four months. Their company has always had high profits and is in a stage of rapid development. Why does it need to reorganize the entire company?"
"Why?"
Katherine was very satisfied with Ke Cilei's reaction, which proved that her work was effective: "Yun Holdings has been undergoing strategic contraction. Many industries that cannot see benefits in a short period of time have almost stagnated their development, and are constantly mobilizing funds to invest in overseas markets, mainly in mining. This is not their purpose. The Jiuyi Materials, Jiuyi Heavy Industry, Hongqi Machinery, Wheat, and Wanyan, the subordinate companies are all preparing for global market strategies..."
"We all know this, but what does it have to do with their revocation of the overseas sales rights of wheat mobile phones?" Ke Cilei couldn't help frowning when he heard this.
They all know these things.
"We are using sales channels in the international market to prevent the Chinese market from being cheated by Yuns Holdings. The channel exchange is based on interests. At present, our company's sales channels are constantly compressing, and our company rarely invests publicity costs for their products because of losses, so..." Katherine said with a look of my understanding of everything.
Now, Ke Cilei understood.
This matter is not at all different from their guesses. Yun Fei is dissatisfied with the sales volume of their products because of their Philip's sales channels.
“What if we promise to increase advertising investment and expand sales share?”
"It's too late. Boss. If it were us, would we be willing to take all the unexpected sales channels in the international market into the hands of a company?" Katherina said a very realistic question.
That is, you will not only control the sales channels in the hands of one company, which will not only have no initiative, but will also be threatened by the sales company because there is no competition. If it is replaced by anyone, you will do this when there is no way at the beginning. Once you recover, you will definitely not continue to do this.
This is the relationship between Yuns Holdings and Philip.
"So is this what we are right now?" Ke Cilei was very unwilling to accept it, and the board of directors would not be willing to do so.
Katherine shook her head: "No surprise. They will divide the market into several large areas according to international practices. According to my speculation, it is very likely that it is the European market. North American market, South African market, except for the unexpected Asian market in China, the remaining part of the market... The Chinese market has a stronger market channel than any company. Jiuyi Electronics Store has currently exceeded 1,000 direct sales points. They are likely to recruit agents in small cities such as unimportant counties and other areas in order to further expand their market share..."
Ke Cilei was stunned by Katherine's analysis.
If Yunshi Holdings really has this layout, their products enter the international market, and how many companies in the same industry can compete with them!
"Our only opportunity is to seize the Chinese market and then take over their European sales agency rights. That is to say, we can still maintain most of the market profits. Our sales channels throughout Europe are incomparable to any competitor." Katherine said very seriously.
"How to seize the Chinese market?"
"This is what I said that we actively give up the agency rights of not part of the market to obtain a longer-term commitment for their market channels. It is best to indicate on the contract that once Yunshi Holdings' sales channels refuse to open to us, we will lose most of the sales volume in the Chinese market..."
Exchange profit for market!
"What if we don't agree?" Ke Cilei was so angry that he tickled him.
This matter is really a bit difficult for him to accept.
"Then, we will not only lose all the profits of wheat mobile phone sales, but also make the Chinese market uncontrolled." The situation in China is not as simple and clear as the world market.
Especially for customers in the Chinese market, consumption is not rational.
Philip was deeply touched by this.
Many Chinese customers do not maintain sufficient loyalty to a certain brand like foreign users. Chinese people buy products not necessarily because they need them, nor are they the most suitable for them. If many people buy them, they will buy them.
September 1st sales will hold activities during festivals, big festivals, small festivals, and many things are even packaged for sale. For example, if you buy a computer, how much money you add, you can upgrade the memory for free, or how much cheaper you buy a TV, or how much cheaper your mobile phone...
Such a marketing method is not common abroad.
Any marketing strategy is deeply grasped by the Chinese people's mentality of taking advantage of small profits when spending.
Currently, only Changhong and Philip's TVs have entered their stores. Countless electrical appliance manufacturers want to enter their stores, but they have no chance at all.
"I'll think about this matter more carefully." The matter was too big, and Ke Cilei could not make a decision, so he could only ask the board of directors for instructions.
After Catherine left, Ke Cilai called Marriott, and Marriott was also unable to make up his mind and told Ke Cilai. He asked him to wait, and the directors would have a meeting today over this matter.
All Philip attach great importance to such things.
They have no choice but to ignore it, it is related to the profits of their entire company!
The European market is in a downturn and the American market is in a downturn. I won’t talk about Africa. Most people don’t even have to wear clothes. As for Southeast Asia, where the economy is soaring, it has not yet recovered due to the Asian economic crisis in 1997. Japan, South Korea, Hong Kong, and Taiwan, the four Asian dragons, except for returning to China. With the support of the mainland, the economic market in Xiangjiang is still very good, but it is not possible in other regions at all.
As the roof is raining all night, the economic boom in Japan and Taiwan is mainly due to the electronics industry.
The market competition in this area shows how tragic it is!
It was not until dawn the next day. Marriott did not call Ke Cilei. What should I do? The board of directors only sent a text message. He asked him to handle it with all his powers.
Philip's board of directors has no way of doing this!
If it were other Chinese companies, they might adopt forced pressure. The opponent is Yun Holdings, which obviously does not work to deal with ordinary Chinese companies.
Early the next morning, Ke Cilei, who was wearing a dark circle, went to the headquarters of Jiuyi Group in Rongcheng Economic Development Zone with Tanalia. They hoped to solve this matter with Yun Fei as soon as possible.
Unfortunately, they came here, Yun Fei had something to go to the Northeast, and only Wang Zixin and Liang Ke were welcomed...
"Mr. Ke Cilei, if Philip Sales Company wants to bid for our European market, there is no problem with this, but our new regulations are that all sales agents must formulate annual sales shares and provide a deposit for this share. If it cannot be completed, or the difference between them is too large, the deposit will be used to pay compensation to our company..." Liang Ke did not expect that Yun Fei was so accurate, and Ke Cilei lowered a lot of requirements when he arrived in the morning.
She thought that this would be a very difficult negotiation.
"Ms. Liang, why do you still have to pay a deposit? Isn't it just a sales agent? As an agent for your products, you have to deliver 50% of the advance payment first for every delivery!" This is not the case with international practice!
This rule on Xiaomai mobile phone is too domineering!
"Paying a deposit is what our boss means. This part of the cost is actually just a promotional fee. Of course, we must pay it ourselves in the end. Our company will never let our partners suffer losses... Of course, if this deposit is completed every year, it will be paid to the agent. If not, then, sorry, the agent can only bear our losses by itself..." Wang Zixin explained with a smile.
This matter is not that simple.
"Isn't this clear scope? The market economy situation changes all the time, and the competition in the mobile phone market is very fierce. Could it be that it is only a little bit short of the margin that can't be collected?" Katherine's brows frowned very tightly.
"Of course not, there will be a clear scope for the contract..." Wang Zixin smiled slightly, "And, at present, this is just a preliminary concept, and we have not completely refined it... Ms. Katherine, don't worry, we will definitely not formulate any overbearing terms..."
Katherine was about to say something, but Ke Cilei stopped her.
"Two beautiful ladies, I think the most important thing we should consider at the moment is the agency contract between us for wheat mobile phones, rather than the agency conditions after wheat mobile phones..." Ke Cilei brought back the topic with dissatisfaction.
Fortunately, Katherine is still the head of the Chinese region, so she is easily deviated by two girls who obviously have little experience.
This is the one who lost the entire Philip company.
Ke Cilei decided that after the matter was over, he must replace the idiot Catherine, the idiot!
"Is that right? Mr. Ke Cilei, isn't you interested in acting as an agent for our European sales rights of wheat mobile phones? We introduce the situation, there is nothing that goes off the topic!" Liang Ke had already laughed in his heart, as Yun Fei said. A manager must learn psychology.
Only by being proficient in psychology can it be easy to let your opponent follow his own wishes during the negotiation process.
"As for our agent contract, even if we do not sign a renewal, if neither party has any doubts in accordance with the contract supplementary terms and conditions, it will be regarded as both parties agreeing to renew the contract..." The assistant was unreliable, so Ke Cilei could only do it himself.
When Katherine heard Ke Cilei's words, Katherine realized why she was interrupted by Ke Cilei. She was immediately embarrassed.
However, she was still very moved by the agency conditions of Xiaomai mobile phone. At the European headquarters, she was transferred to the Chinese market for her outstanding performance. If she could take over the agency rights of Xiaomai mobile phone...
"It is true. But the additional terms of the contract also indicate that once one party cannot complete the contract obligation, it can be considered a breach of contract and the contract is terminated unconditionally. Mr. Ke Cilei, according to the European market and the American market, according to the contract agreement, your general agent should have sold at least 750,000 mobile phones for us last year, with a contract amount of nearly 900 million US dollars. How many did you sell? Only 480,000 units were sold. The number of units stipulated in the contract is less than 70%!" As soon as he said this, Wang Zixin was covered in frost.
"The market situation is not very good, and the competition is fierce..." Ke Cilei's heart trembled. He naturally knew what the situation was.
"What does the market situation mean? Mr. Ke Cilei, this data was proposed by you myself, not by us. In order to ensure sufficient supply to you while meeting the domestic market, our wheat mobile phone production scale has expanded to 3.5 million units this year. Who do you think we should be responsible for the remaining production capacity?" Liang Ke also said bluntly. "In order to ensure quality, all the workers on our assembly line are foreign college students from North Korea. Who will pay for the cost here?"
Chapter completed!