1505 Apple in a desperate situation(1/2)
Faced with the emergence of Yunshi Holdings' new generation of smartphones, major mobile phone manufacturers around the world were suddenly wailing.▲∴,
All their companies are still moving towards color screen mobile phones, but the Chinese have given up the design and development of button phones and instead put them on touch screen buttonless phones. If the high-end phones launched at the beginning are for them
They also left a way out for them, but the machine priced at $300 now makes them realize that they have no market share at all.
Old-fashioned mobile phones will not be eliminated in a short period of time, which everyone understands.
However, with the launch of Yunshi Holdings' new generation of mobile phones, their old-fashioned mobile phones must have a price reduction of more than they imagined.
They have a year in which Yunshe Holdings will definitely launch new models.
They don't know which direction they are going to develop in performance.
They were a little confused about why Chinese companies could produce such products. China has always had very poor technical strength!
But who can know that Yunfei started to make this type of mobile phone when he was working on a mobile phone many years ago? The same is true for chips. High-performance small microprocessor technology is not much more complicated than computer processors. Yun's Holdings
The subordinates have an electronics factory that specializes in producing various computer chips for their company.
They just want to know the latest news.
It was a company in which the restructuring of the middle-level industrial unit finally fell into Yun Fei's hands.
According to historical development trends, Apple should have risen rapidly after Jobs' return. However, Yun Holdings seems to know their ideas. Whenever they have worked hard to create a new generation of products, they have not yet succeeded, China's
This company has already produced products with similar performance and external management as they are. It has even applied for patents earlier than them. All Apple managers and shareholders are very helpless about such things.
I have investigated the company many times, but there are no commercial spies at all. Even after all the yellow employees in the company are fired, they are still the case.
The same is true now.
Jobs struggled to learn and Apple also tried a lot to prepare for touch screen mobile phones. As the research was about to be completed, Xiaomai Mobile, a subsidiary of Yun's Holdings, actually launched their design plan.
This is a brand new appearance design structure and operating structure. I went to the Patent Office to inquire. The other party indeed registered the patent technology again!
They were stunned.
Apple has been losing money for years, and computers have always competed for Star Dream Computers. It is ready to launch a game console. As a result, Jiuxin Times launched a game console in the palm and was ready to launch a music player based on network downloads. As a result, the company immediately launched it again.
mp3.
This is simply a rhythm that kills them.
But they had no choice.
So far, Apple has lost more than $3 billion in market value due to years of losses. If the news of the new project fails again, Apple faces bankruptcy.
So, a group of Apple's major shareholders and senior management were gathered together to discuss how to deal with the current company's dilemma.
"Everyone has already understood the situation of the company. Now is the time for our company to survive and die. Whether it is our all-in-one machine, our game console, or mobile music player, it is impossible to go public because of its patent registration by Chinese people. And now
Another project of ours was first launched by the Chinese. Similarly, their patents were registered. Now, there are three ways in front of us. First, cooperate with the Chinese and purchase patents from them. This way
Here, the products we have developed over the years can be launched into the market and gained a part of the market share; second, learn from the Chinese, ignore their patents and force our products to the market, so we will
Facing a lawsuit, the Chinese international lawyer team is currently very idle; third, continue to invest money in developing new products and new technologies. If the Chinese take the lead, our company will go bankrupt..." Jobs' eyes were covered with blood.
In the past few years when he returned to Apple, he had almost never had a good sleep. Since the Chinese were the first to launch the Star Dream All-in-One before them, they have begun to fall behind step by step. Every design is scrambled.
He had his brains and tried his best.
However, all these efforts were wasted. The only thing was when the Chinese didn't care too much about the world market at the beginning, they occupied a large market share in traditional markets such as the United States and Europe.
But in the end, as the Chinese expand more and more in the world, their company's market share continues to shrink, and several epoch-making new products were applied for patented technology by Chinese people for two to three months and even they just said that they had just started.
This design was introduced to the market.
In this way, the phenomenon of their company's just turning losses into profits is gone forever.
The market value of tens of billions of dollars has been shrinking.
If the Chinese use core components such as imported processors, they will have the means to make the Chinese unable to say anything. But the Chinese do not import any components abroad at all, as if they have obtained the most advanced technology abroad
And equipment or technology obtained from aliens, everything is produced by yourself.
If you want to destroy the Chinese company, it is impossible to start from within them.
Now the protection of this company by senior Chinese executives is increasing. Many red families who have ideas to attack their company were suppressed when they just came up with their ideas. Yun Fei's office was insulted in the office last year.
The staff incident was easily calmed down.
This instead gave their company an advertisement worth tens of billions of dollars.
That's something that the whole world is reporting!
Now, Jobs has no choice but to the dilemma encountered by the company in front of him. The entire company relies on the old business computer production to maintain the company's operation, and even the orders from the US government and the military cannot stop their losses.
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The US government's economy has been very poor since 9/11, and there is no sign of recovery. In the wars in Afghanistan and Iraq, the US side has fallen into a dilemma and consumes a lot of money. The government has no extra funds to pay for the domestic market.
Carry out economic stimulus plans.
After the bursting of the Internet bubble in 1999, the US economy had not improved yet. It began to encounter nuclear attacks in the country...
Apple can't expect the government to rescue them anymore, and even loans have become a very unrealistic thing.
"Buy patent license technology from Chinese people? This is impossible. Let's not talk about how high the price the Chinese people would shout out, where does our company get the funds?" Wozniak said, shaking his head and shaking his head.
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This is simply impossible.
"Indeed, in this situation of the company, it is impossible for us to continue to inject capital into the company. According to the current situation, it is possible for Chinese people to offer a price of 10 billion US dollars..." said a major shareholder of the company.
Who will inject capital into the company under such circumstances?
"We just want to ask why our company is always later than the Chinese, and they seem to be targeting us. Mr. Jobs. Can you give us shareholders an explanation for this matter?"
The shareholders attacked the thin Jobs.
When Apple was in trouble, they hoped that Jobs would come back and earn more money for them and acquire the company at a price much higher than the market price.
But now it seems that this is a huge failure.
"I can't explain this. Why did the Chinese predict the development of our products? I said last time, I don't know. Because even myself, for our company's next research project and what the product is
I don't know." Jobs said with a gloomy face.
All these guys are like this.
If the company loses money, I always hope to find someone to take responsibility so that they can pass on the company's debts and withdraw their investments.
However, the company is now suffering serious losses. None of them can withdraw their investments.
"Or, the inspiration for your projects comes from Chinese people?" Someone questioned this.
This kind of thing can only be explained clearly in this way.
This is something that many shareholders have always doubted.
In five years, their confidence in Jobs has been completely consumed.
"You guys are slandering! Don't go too far. It was because of you, he left the company, and it was also because of you. He came back. This company was founded by me and him. At present, no one expected that he would be in such a dilemma.
Who knows if the Chinese used some black magic?" Wozniak heard these bastards getting too far, and Jobs's face turned purple due to anger. If this continues, something will happen.
He immediately stood up.
"I'm asking everyone to come today to discuss solutions, not to blame who is responsible here. You all like to install spies everywhere, you want to send people to Chinese companies, or those you buy.
People, what news did they send back to you?" These things cannot be said in public.
"The last time Jobs said that this technology is still very immature and requires a lot of R&D funds. You want profits but are unwilling to invest. The entire project has invested a total of 60 million US dollars from the beginning to now. If not,
As for the drag on research funds, there is no result yet?" Usually, Wozniak rarely speaks, but the attitude of these shareholders in front of him is really disgusting.
His words left everyone speechless.
For a big company like them, a brand new epoch-making project with an investment of only 60 million US dollars, which makes it feel so terrible when you say it.
But these are all money, not paper.
Who wouldn't hurt if you pay money outside?
"The three proposals proposed by the President are not possible. First, we cannot afford the patent licensing fee. It can be seen from the technology purchased by Intel and Amd from them. Second, we have also found out that it is not possible to use the technology purchased by them.
Yes, once our products are on the market, the other party will definitely sue us. Once this happens, we have been accusing mainland China of disrespect for intellectual property rights, which will become a joke, and Chinese people will infringe on their rights even more crazily.
...At the same time, our company will also encounter a bankruptcy crisis. And the third one is basically impossible, unless the government is willing to continue to lend us..." A woman in her forties stood up.
"Olia, what do you think?" Wozniak couldn't help but sigh when he saw the company's vice president speak, and he looked confident that he could solve their current predicament.
When the company is facing a dilemma, shareholders just want to recover their losses and gain greater benefits from others, rather than thinking about how to solve the difficulties.
If the company hadn't had money now, everyone would have withdrawn their investment.
This is the sorrow of their company.
"We use equity to replace Yunshi Holdings' patented technology. Our company has what they want. They are currently building world channels, and we have no shortage of channels. At the same time, our production capacity and our brand value are all they cannot do.
Comparative..." Olia spoke out this plan without hesitation.
This was a conclusion that she had come to after thinking about it for a long time and had consulted many people.
To be continued...