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Chapter 144 The big change in the industrial structure is imminent, and the opponent is a headache

That night, the executives of Star Technology drank some beer in Luo Jia's office and said a lot of heartfelt words.

Unlike the software department, the software department has a clear goal in setting up an operating system, which is to knock out Google's Android.

However, the hardware department is facing a mess of battery and electronic control.

Hong Tao asked curiously: "Mr. Luo, electric cars are good, but are our actions too small? BYD and Great Wall, plus Geely, have more production capacity in total?"

Luo Jia thought for a while, "Gely ranked fifth in China, plus Volvo Asia-Pacific's production capacity, about 1.5 million vehicles, Great Wall ranked eighth in China, with a total production capacity of about 1 million vehicles."

"As for BYD, it is relatively small, ranking 19th in China, with a total output of less than 500,000. The reason why we entered the market is mainly because they have huge battery production capacity, which can build both batteries and cars, which is a very special existence in China."

After saying that, Luo Jia stood up, took out a few sheets of printing paper from the desk and handed it to the people present.

"You can see for yourself. There are nearly 100 automobile companies in our country. The market is really chaotic. If I report a few numbers to you, you will understand how complicated the situation is."

"The number one in China is currently SAIC Volkswagen, which sold more than 2 million Volkswagen brands. The 84th electric car sold only 109 vehicles. The 82th Fuqi New Longma sold 2972 ​​vehicles, and the 77th Changan logo Citroen sold 5847 vehicles."

After hearing Luo Jia's words, Hong Tao yelled, "What the hell is this? Why are there still companies that sell more than 100 cars a year? Isn't the logo Citroen a big French brand? They only sold more than 5,000 cars?"

Li Moran said, "Because the arrogant Frenchman has turned around, the competition in the automobile industry has always been so fierce. Now the situation in China is that there are so many car companies, and all the companies that have become bigger are joint ventures."

Luo Jia nodded, "Yes, I also want to expand my production capacity, but in this case, how can I bring them into the market?"

"The three largest manufacturers in China are SAIC Volkswagen, SAIC-GM and FAW-Volkswagen. If I bring them in, will the cars I built be called FAW or Volkswagen?"

"You know, the three Neon giants, Toyota's annual sales volume is 8 million, with an ultimate production capacity of more than 12 million, Honda's annual sales volume is 5 million, with an ultimate production capacity of seven million, a daily sales volume of five million, and an extreme production capacity of seven million."

"This is not the case with subsidiaries and small brands like Lexus, Infiniti, Suzuki, Mazda."

"The situation in Germany is similar. Volkswagen and Audi and Skoda can sell 11 million yuan each year, with an extreme production capacity of 15 million yuan. Even high-end brands BMW and Mercedes-Benz also have a production capacity of 4 million yuan."

"These opponents are giants, the most powerful giants on the earth!"

"Back to the country, everyone is calling Wuling God Car Wuling, but their full name is SAIC-GM-Wuling, which contains 44% of the shares of General Group, 50.1% of SAIC, and only 4.9% of Wuling's own shares."

Luo Jia is a person who is good at doing market research. He said it well, know yourself and your enemy.

But when Luo Jia investigated the automobile industry, she was completely dumbfounded.

What's the situation?

Domestic car manufacturers and overseas giants have become a situation where you have me and I have you.

He was simply a general in his slap, and he drew out the three companies, Geely, Great Wall and BYD. Although the scale is not very large, his bloodline is relatively pure.

In fact, there is another one in China, Chang'an, ranking seventh with an annual production capacity of more than one million.

But Changan's major shareholder is the Military Equipment Group, and the backend is too tough. Unless they take the initiative, Luo Jia can't help but want to win over them.

If you count further down, SAIC's independent brands ranked 14th, GAC's independent brands ranked 15th, and Dongfeng's independent brands ranked 39th.

FAW's independent brand is the most interesting, ranking 38th, with an annual production capacity of only 100,000 vehicles. You know, that is the best car in China. The old people who founded FAW back then, would they be so angry that they would crawl out of the grave when they know the current situation?

Luo Jia paused and said seriously, "But you don't have to worry. Professor Ouyang has been in touch with me since he left us. He revealed that there may be some changes in the near future."

......

Tokyo, neon industry innovation agency, referred to as incj.

Many domestic people do not know its existence, but in fact, the status of neon industry innovation institutions is extremely important and will inevitably leave a profound mark in the 21st century.

What does the Neon Industry Innovation Institution do?

Simply put, they only have one task, which will turn the tide.

When Sony, Hitachi, Toshiba, these display panel companies are about to collapse by China and South Korea.

It was the industrial innovation organization that stood up and invested in the establishment of the largest display panel enterprise in Neon, JDI, integrated forces from all parties and rejoined the war.

When Toshiba's acquisition of Westinghouse Nuclear Power in North America caused huge losses and was about to go bankrupt, it had to sell its most profitable memory chip business.

On the Huaxia side, Foxconn's parent company Hon Hai Group formed a consortium, offering a price of 40% higher than its competitors, and preparing to go all out to acquire Toshiba Storage.

If we follow normal business logic, who should have bid the highest bid to whom.

But at this time, the Industrial Innovation Committee stood up again to prevent Hon Hai from acquiring it, and also blocked the South Korean consortium led by Samsung, and sold Toshiba Storage to Wall Street at a low price.

It is not difficult to understand from this that the mission of this Neon Industry Innovation Committee is to rescue the troubled Neon companies, while doing their best to attack South Korea and China's competitors.

And they did a good job. Huaxia has always wanted to buy some high-end and so far, but has not been successful.

A more successful example is probably considered to be the acquisition of Sharp by Hon Hai, but that is not Neon's core technology.

For example, Hisense only bought Sunset Xishan’s TV business from Toshiba. Neon will not sell it to China for its true core technology and business.

Now, Star Technology, a terrible enemy, has begun to try to challenge the foundation of Neon, and the automobile industry.

Although it seems that Xingchen Technology's partners are just small players in the global automotive field.

Geely, Great Wall, and BYD all add up to less than three million vehicles, and the annual global automobile sales are as high as 90 million to 100 million vehicles.

But they are Xingchen Technology after all, and the industrial innovation agency has attached great importance to it and specially gathered relevant companies to discuss countermeasures.

In addition to the two battery giants Panasonic and Sony, there are also automobile manufacturers led by Toyota, Honda and Nissan, and automobile parts companies led by Neon Denso.

As we all know, automobiles are the largest industry on the earth, but the entire automobile industry is actually divided into two categories, namely complete vehicles and parts.

The annual sales of parts are as much as 15 times that of the whole vehicle. Neon has 26 companies, ranking in the top 100 automotive parts in the world, not only far exceeding the eight in my country, but also surpassing the second-ranked North America and the third-ranked Germany.

At the meeting, Panasonic, the world's number one battery player, Toyota, the number one automobile company, and Neon Denso, the number one automobile parts company, all delivered speeches on behalf of their respective industries.

After listening to the speeches of major giants, Norikatsuki, the president of the industrial innovation organization, frowned.

"Is Xingchen Technology's technology really so difficult to surpass?"

"It's not a technical problem," said Panasonic President Evergreen Zhou Zuo. "What's really scary is balance. If you want to talk about batteries, we can also make 300wh grade products, or even higher 400wh grade products."

"But we can't achieve the same price at all. The factory price of Huaxia's 18650 battery is less than ten yuan per battery, and the cost price is only eight yuan, while our products are at least twice as expensive."

After hearing this, major automobile manufacturers remained silent. Price is really a fatal problem. The most important cost of an electric car is the battery, which accounts for more than 60% of a car, not to mention Xingchen Technology and the world's best electronic control technology.

In fact, it is not just Neon. The other two major competitors, Germany and North America, are now in chaos. Star Technology has made electric cars with super cost-effectiveness, which brings them too great a challenge.

Market rules have long told us that the most successful products may not be the best, but are often the most cost-effective and most popular with consumers.

"I have a feeling." Evergreen Zhou Zuo said very seriously, "The situation in China is changing rapidly."

"In the past, they tried every means to buy our technology."

"But since Xingchen Technology came out, they seem to have lost interest in our technology and began to rely more on the power of independent research and development."

Evergreen Zhou Zuo's eyes swept coldly over everyone present, "With our ability to stop them now, y'all, please work hard!"

......

One thing that Evergreen Zhou is right is that Xingchen Technology is a pure R&D enterprise, so at any time, their goal is to develop around R&D.

After the electric car press conference, Luo Jia's hard days of being so busy every day began again.

He is the one who draws a blueprint for Xingchen Technology, and Luo Jia's blueprint is always linked one by one.

Take the software department for example. After the operating system was successful, Luo Jia issued instructions to develop industrial software. There are two purposes for industrial software. One is to solve the dilemma of no independent industrial software in China, and do not be stucked by the great powers in the future.

Another goal is amazing. Industrial software only runs on the Star System. If you want to use the Star Technology industrial software, please install the Star System first. It is not installed on the mobile phone, but on the computer!

In other words, industrial software is the current goal, and the next step for industrial software is to work towards Microsoft!

The same is true for the hardware department. With batteries and electronic control, Xingchen Technology has naturally entered the automotive field. In order to meet the power consumption of electric vehicles, the hardware department will begin to advance into the energy field again.

As for Neon, whether the opponents of North America and Germany are in a panic, Luo Jia doesn't care at all.

At any time, the research and development progress of Xingchen Technology will never stop.
Chapter completed!
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