After introducing each other and chatting about home affairs, Chen Xingran took a sip of the tea on the table. After pondering for a moment, he said straight to the point: "Tadashi! I asked you to come to my place this time. Ms. Masako and

You should have explained the reason! The current situation is that the sanitary napkin factory produced a large number of sanitary napkins, but there were problems when promoting them in the Black Province. Although department stores in the commercial system put sanitary napkins on display

We went to the counter, but no one cared about this kind of thing. Give Grandpa Chen some advice and see how this matter can be solved."

Chen Xingran called Li Zhongxin to his home to meet him this time. First, he wanted to see what kind of person the little prodigy Ms. Masako mentioned was like.

The second is that he really wants to hear from Li Zhongxin, who advocated the establishment of a sanitary napkin factory, and what insights he has on how to sell the sanitary napkins he produces.

Generally speaking, people who think about what materials to produce have a strong say in the market prospects, and this has nothing to do with age.

If Li Zhongxin can come up with a solution that can revitalize the sanitary napkin factory, it will be a great achievement, and it will not be in vain that he silently helped Zhongxin Company twice behind the scenes.

The more far-reaching significance is that according to Masako Mitsui, Li Zhongxin has a lot of wealth, and he also wants to see whether Zhongxin Company deserves the provincial attention.

Li Zhongxin smiled slightly, and after nodding to Chen Xingran, he said slowly and thoughtfully: "Grandpa Chen, before we got here, Aunt Masako briefly explained the whole story to me. Here's this!

I think the problem is not big, as long as we find the right method, it is easy to solve. Sanitary napkins are items that all women can use, but now people’s concepts and understanding have not improved. If you want to open up the market, I think TV

Advertising and offline promotion are very important, and the pace of promotion must be big.”

"Let me give you an example. Some time ago, after Zhongxin Mountain Wild Vegetable Processing Factory sold wild vegetables to RB, it got a lot of canned fish back from RB. The quality of these canned fish is quite good, and the price is quite cheap.

The retail price I set is one yuan and two cents per bottle. However, the business system has various reasons, including protecting state-owned canneries and selling channels. In short, they do not accept these canned fish.

State-run shopping malls are not allowed to sell such cans." After a pause, Li Zhongxin continued slowly: "Under normal circumstances, only Zhongxin Supermarket can sell these cans. If you only sell millions of bottles of canned fish,

Relying on the few small supermarkets of Zhongxin Company, it will be possible to sell the fish only after the Year of the Monkey and the Horse, and the agreement reached between Zhongxin Company and RB is that it is at least 10,000 tons of canned fish every month."

Seeing that Chen Xingran and Wang Bo were listening to his story attentively, Li Zhongxin continued carefully and carefully: "However, Zhongxin Company has made a decision to provide police officers to all students in Jiangcheng for free.

The system, garrison troops and all related units of Zhongxin Company distributed canned fish for free. In three days, Zhongxin Company distributed 230,000 bottles of free fish cans. All the people in Jiangcheng and surrounding areas, that is, it took three days

Within a short period of time, I almost knew one thing. Zhongxin Grocery Supermarket Chain had a large number of cheap and delicious canned fish for sale, and they could also be wholesaled. A week later, Jiangcheng Zhongxin Grocery Supermarket Chain not only wholesaled but also retailed.

, nearly one million bottles have been sold, and this number continues to increase. This is still not as effective as advertising on TV stations in the province."

Seeing the very complicated looks in everyone's eyes, Li Zhongxin continued: "The reason why sanitary napkins cannot be sold after they are produced is not because of the lack of practicality of the items, nor because of the lack of people's purchasing power, but because of people's desire for such sanitary napkins."

The awareness of the product is not good. If you want to promote sanitary napkins and better protect the reproductive health of women across China, you must first invest some money in advertising, and the ads must be broadcast continuously on CCTV

, and it needs to be properly broadcast on local stations. It needs to be well-known first, and the advertising campaign and offline work together. It won’t take long for sanitary napkins to become popular.”

"What is offline?" Chen Xingran asked naturally after hearing Li Zhongxin finish talking.

Chen Xingran fully agreed with Li Zhongxin's magical operation and logic.

From a side perspective, the canned fish produced by Zhongxin Company has greatly enriched people's dining tables and allowed people to spend less money. It is definitely a great thing that benefits the country and the people.

Just distributing more than 200,000 bottles of canned fish would require a lot of courage. Not to mention him, even if the government wanted to distribute so many canned fish, it would have been considered for a long time.

Chen Xingran is an economist, so he naturally knows the value of more than 200,000 bottles of canned fish. Even if each bottle of canned fish costs one yuan, it is still more than 200,000 yuan.

It is now 1983. Chen Xingran naturally understands how big a figure more than two hundred thousand yuan is, and Li Zhongxin can send out those canned fish without blinking, which shows that Li Zhongxin has great

Ability.

Taking a different approach, this guy Li Zhongxin definitely found a new sales model through a different approach.

Zhongxin Company sold one million bottles of canned food and may not have even gotten back its capital. However, the channels for canned fish in Jiangcheng City, or in Heilongjiang Province, have been completely opened.

As long as the commercial system cannot block Zhongxin Company, then people in the Black Province should be able to eat cheap canned fish.

Li Zhongxin does not think there is anything wrong with using the words online and offline. In many cases, if such a word can be promoted earlier, the value of these four words can be realized.

Li Zhongxin sorted out his thoughts on Weibo and said: "The term offline is generally used relative to online. The online I am talking about mainly refers to a series of situations and actions that are achieved through advertising and other media without face-to-face conversation and interaction.

For example, the TV commercials we see now.

Wear a radar and conquer the world. This is an advertisement for radar watches. After the advertisement of radar watches was broadcast on CCTV for a while, people gradually changed the brand of watches from only one Shanghai brand watch to two brands of watches.

, this is the power of advertising brand.

"Leap" goal - the world's advanced level.

"Leiyue" spirit - everything is for the sake of users. This is an advertisement for Feiyue TV. In China, people only know the two big brands of domestic TVs: Panda and Feiyue.

In addition to TV advertisements, there are also paper media advertisements, such as story telling or some magazines, which have more or less advertising activities. These can be collectively referred to as online.

Offline can be understood as a series of activities that actually happen, in person, between people through body dynamics, or things that have a real physical existence. This kind of situation can usually be called offline.

For example, Zhongxin Company distributed free cans to all the students, teachers, and many people in Jiangcheng. This is an offline behavior.

It is precisely because of this kind of offline behavior that people have gained people's recognition of Zhongxin Company and the canned fish of Zhongxin. Therefore, the canned fish has been selling well around Jiangcheng.

I think that after the production of sanitary napkins, we can work together on both the online and offline sides to open up the sanitary napkin sales market very quickly.

Now that the reform and opening up has begun, the situation of one dominant business system will gradually be broken. I personally believe that the future development idea is not to sell whatever I make, but the buyer's market determines everything.

To give the simplest example, a department store only sells Shanghai watches and plum blossom watches, but not radar watches. Then users who want to buy radar watches will be pushed to other places that do not sell canned fish from our Zhongxin Company.

Then, people who want to buy canned fish will go to the Zhongxin grocery chain supermarket to buy it.

Originally, users went to department stores to buy a few things. However, they could not buy what they wanted in the department stores. However, they could buy a complete set at the Zhongxin grocery chain supermarket, even if they were of the same quality and price.
Chapter completed!