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Chapter 289 Flagship store in the provincial capital

The Zhongxin Construction Company founded by Yang Hua has experienced great development in recent times, and in the provincial capital of Black Province, the first flagship store of the Zhongxin grocery chain supermarket is about to open.

The scale of the first flagship store in the provincial capital is several times larger than the Zhongxin grocery chain supermarket here in Jiangcheng. It has initially reached the scale of a state-owned shopping mall.

This flagship store is located near a large cargo company in Nangang District. It is an old office building that was vacant after the local office in Black Province was relocated.

This office building has a total of three floors. After being opened and renovated, the business area is more than 3,000 square meters, which is several times the size of the Jiangcheng flagship store.

The flagship store is large in area, and the number of sales staff in the flagship store alone has reached a terrifying number of more than forty. Among them, the floor managers of the flagship store are all old employees transferred from Jiangcheng, and they teach other employees.

A salesperson who recently joined Zhongxin Company.

If Li Zhongxin hadn't always followed the sales staff here in Jiangcheng and were only responsible for replenishing goods and taking care of the places he was responsible for, more staff would be needed.

Although this is the case, it also seems that the staff has some shortcomings. But! The advertisement for the opening of the flagship store of Zhongxin Grocery Supermarket chain in Harbin has been broadcast on the Heilongjiang TV station, and the sales staff are constantly joining in.

The only bad thing is that Harbin people view a new-generation thing like Zhongxin Grocery Supermarket in a different light.

The 1980s was an era of state-owned economy. If it were not a state-owned enterprise, most people would not choose to participate in it. Especially the Zhongxin grocery chain supermarket requires that the salespersons are young and beautiful girls. These girls have diplomas.

Those who do not have a diploma will choose to take their parents' classes because their parents are in the workplace. They always feel that it is much better than working in a place with unstable jobs.

At this time, unlike later generations, when checking out, you can directly scan the price with a computer, calculate the price, and charge directly.

But what! Li Zhongxin’s grocery chain supermarket can be considered relatively avant-garde. The products have price tags on the shelves. After picking up the desired products, people can go directly to the checkout counter to pay.

The goods of the Zhongxin grocery chain supermarket have great advantages in terms of price, and the profit margin is far lower than that of state-owned shopping malls at this time.

For example, the price of buttons sold in state-owned shopping malls may be 10 cents or 20 cents per button, but in Zhongxin grocery chain supermarkets, buttons of the same quality and style will cost no more than 10 cents at most.

Another example is pillow covers and sheets for bed. The price of a good pair of pillow covers in state-owned shopping malls is between three yuan and five yuan, and the price of good bed sheets is between seven yuan and ten yuan. Zhongxin Food Chain

The price in the supermarket will be nearly one yuan lower than the sales price.

Under normal circumstances, Zhongxin Grocery Supermarket's profit margins are very low, and most of them rely on sales volume to make money.

After the reform and opening up, Hong Bin was able to directly obtain the ex-factory prices of many factories on Hanzheng Street, and for large quantities of items, under Hong Bin's hard work, there were even wholesale prices that were more favorable than the ex-factory prices.

After all, the Zhongxin Company represented by Hong Bin has a good reputation and conducts direct cash transactions.

The flagship store is almost fully decorated and is just waiting to open, and the large-scale transit warehouse radiating to the Black Province is almost completed.

From now on, the goods Hong Bin sends back from the south no longer need to go directly to Jiangcheng. Instead, all the goods will be sent directly to Harbin, Heilongjiang Province. From Harbin, the goods will be distributed to the flagship stores of these supermarket chains across the province.

The labels for all flagship store goods in the provincial capital are uniformly labeled in this large transit warehouse, and the goods are distributed uniformly.

The final settlement of each flagship store is done here together. In this way, a lot of steps are virtually saved, and some personnel and expenses are reduced.

In this way, the transportation cost is even lowered. The lower the cost, the lower the price of goods sold by Zhongxin Grocery Supermarket Chain will naturally be.

But! At this time, the Zhongxin grocery chain supermarket chain still cannot completely surpass the state-owned shopping malls.

After all, the products in many state-owned shopping malls are products supplied by the state and are only sold in large state-owned shopping malls. For example, at the Zhongxin grocery chain supermarket, you can't get in if you want to purchase goods. Everything is completely controlled by the commercial system.

People in the commercial system are very dissatisfied with Zhongxin Grocery Supermarket. After all, such a collective enterprise is very disobedient. Many items are sold cheaper than those sold in state-owned shopping malls, which affects the profits of the commercial system.

Under normal circumstances, the Zhongxin Grocery Supermarket chain is a collective enterprise and can also buy state-regulated products in some state-owned shopping malls. However, there is a strong voice against Zhongxin Company in the business system, and they even want the Commerce Bureau to ban Zhongxin Grocery Store.

Supermarket chains, they feel that such a supermarket has seriously affected their interests.

These people shout and cry, but they have no effect on Zhongxin Supermarket Chain. After all, Zhongxin Grocery Supermarket Chain is a regular army and has no violations, let alone a commercial system. There is no such thing in the entire Black Province.

The system can put the Zhongxin grocery chain out of business.

Although there are fewer goods controlled by the state, with the reform and opening up, many goods can be obtained directly from the manufacturers, such as fabrics, clothing, especially some new styles of clothes that have become popular in the south, at Zhongxin Food and Grocery

You can buy it in chain supermarkets.

Moreover, Li Zhongxin's grocery chain supermarkets have also begun to have some flagship products that are not found in large shopping malls.

The delicious and inexpensive Zhongxin canned fish costs only one yuan and two cents per bottle, which is nearly half the price of canned fish sold in other shopping malls.

Canned fish is unique to Zhongxin Company, it can be said to be unique to Scorpion Tail.

Canned fish is a dominant brand of Zhongxin Company, and Anershu sanitary napkins are a big killer.

After all, Anershu sanitary napkins have a huge sales volume across the country. Even in large state-owned shopping malls in the Black Province, the quantity of sanitary napkins is pitifully small. Usually, they are sold out on the same day after they arrive.

However, Anershu sanitary napkins are fully supplied by Zhongxin grocery chain supermarkets. As long as the Anershu sanitary napkin factory produces sanitary napkins, Zhongxin grocery chain supermarkets will sell sanitary napkins.

Li Zhongxin initially planned to open the Heilongjiang Zhongxin Grocery Supermarket chain on National Day. He chose this time to open. First, people will be off during the National Day. If it opens at such a time, there will be more people than usual.

Up some.

Second, it opens on October 1, so Zhongxin Company can carry out major promotional activities at this time.

When the Zhongxin Grocery Supermarket chain opened in Jiangcheng last year, the promotions were very strong. But this time! Li Zhongxin decided to ask Zhao Futian to carry out some bigger promotions in Heilongjiang Province.

Now the Zhongxin grocery chain supermarket chain is making money, and it is not short of money.

If you want to carry out promotions, you need to make them grand. For example, for the canned fish from Zhongxin Grocery Supermarket, you can buy one bottle and get one free when it opens. The retail price is one yuan and two cents a bottle. In other words, you spend one yuan and two.

For a dime, you can buy two bottles of canned fish worth more than four yuan, and there is no limit to the quantity of canned fish. This event will continue from the opening of the flagship store of the Zhongxin Grocery Supermarket chain until the end of the event.

The factory price of Anershu sanitary napkins is 50 cents per pack, and the retail price is 60 cents. During the event, Zhongxin Food Chain Supermarket's Anershu sanitary napkins are on sale at a special price. Each person is limited to two packs. Buy two packs and get one pack free.

The sanitary napkin given away is a policy proposed by Li Zhongxin from the Heilongjiang Sanitary Napkin Factory and Lin Taiping. The sanitary napkin is distributed free of charge.

In other words, during the period when the Zhongxin Grocery Supermarket chain was open, you could buy three packs of Anershu sanitary napkins for only one yuan and two cents a day, which is equivalent to 40 cents per pack, which is much cheaper than normal wholesale purchases.

Both are much cheaper.

These are just some of the benefits studied by Li Zhongxin and Zhao Futian. Zhongxin Grocery Supermarket Chain can still make some profits by promoting these two rare things. In other business promotions, other benefits can be better.

.

For example, there was a lottery at the opening, or how much items were purchased at the opening, and vouchers were returned, etc. In short! Li Zhongxin only gave the most basic suggestions on these matters.

As for whether Zhao Futian should discuss with Hong Bin or Wang Bo, that is Zhao Futian's business.

Zhao Futian felt that Li Zhongxin was in charge of digging and not burying. He finally realized the pain that Wang Bo said that Li Zhongxin was in charge of the general direction and all other hard-working things were theirs.
Chapter completed!
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