Li Zhongxin looked at Yin Yifeng who looked at him with a look of scrupulous ears. He smiled slightly and said straight to the point: "I have such a thing here that I want you to do, that is, to draw some out of your current publishing and media company.

A person with strong abilities and familiarity with advertising business will reorganize and establish a new department to create an advertising and recruitment company.

Such a new department, or a new company, is mainly used for advertising, recruitment, rental, and selling some second-hand items, and is used in the form of newspapers for advertising and sales.

The reason why you are asked to do it here is mainly because you have a printing factory and professionals in this field. You should have no problems here, right?"

What Li Zhongxin said to Yin Yifeng at this time! He felt that the reality is of great significance, and if such a company can be started as soon as possible, it will be of some help to Zhongxin Company in carrying out many things.

In Li Zhongxin's memory, such a company began to become popular in China at least a few years later. At that time, such a company was very popular when it was established. It can be said that it was a very profitable business at that time.

"You asked me to produce some capable people here and set up a new department or company. There is no problem at all. However, I have a question now. Now all kinds of newspapers in our province are in this province.

There are already quite a lot of newspapers in the province, Jiangcheng Daily, and Life News. Let’s have another Zhongxin Newspaper. So, why do people still look at the new newspapers we have made?" Yin Yifeng

He did not hesitate at all about Li Zhongxin's request to set up a new department. If Li Zhongxin called him directly, he would arrange for such a thing clearly.

But he didn't understand why Li Zhongxin wanted to do such a newspaper-style advertising company.

Such a thing seems to sound very wrong. At this time, newspapers were already flying all over the sky. Whether in the province or in various cities, there were many newspapers. There were newly established newspapers, but no one read them at all.

Unless it is a mandatory subscription promotion, he thinks Li Zhongxin should not do such a thing.

"What about such a newspaper! It is a big difference from traditional newspapers. It is a newspaper that does not require the public to spend money.

Such newspaper-like things are mainly aimed at businesses that open shops, restaurants, etc., as well as some places with relatively large crowds.

This thing that is similar to the form of a newspaper is not a newspaper, but has some functions in the newspaper.

First of all, this thing can be used for advertising. The price of advertising on the home page, the last page and the first two pages is higher, while the price of advertising in other places is lower, and they are all recruitment-oriented advertisements. Through such an advertisement, you can make the need

The recruitment information that the merchant wants to publish advertisements can also promote the merchant’s store, so that more people can see the merchant’s information and the merchant’s strength.

Then people like to see such a newspaper! They prefer to see it. Through this newspaper, people can see some useful information they want to obtain." Li Zhongxin explained to Yin Yifeng seriously, and to Yin Yifeng.

Li Zhongxin knew the question raised in his heart, and the question was quite accurate, and he almost immediately asked the point.

"I still don't quite understand why people are advertising in a new newspaper. Isn't that good if they spend money advertising on TV or other mature newspapers?" Yin Yifeng listened to Li Zhongxin

After the explanation, he did not solve the problem, but he felt more and more that he didn't understand. He didn't understand what Li Zhongxin meant and what kind of operation. There were so many newspapers and so many TV stations. Why did he call Li Zhongxin's newly established newspaper?

He had no idea what Li Zhongxin said about such an advertisement.

"What about this matter! I will explain to you slowly. Let me give you the simplest example. If you open a restaurant and want to recruit waiters and kitchen staff, what would you do?

Will you spend hundreds or thousands of yuan to publish such an advertisement in the newspaper? Even if you publish such an advertisement in the newspaper, you will feel that it is not worth it. After all, recruiting a waiter or

Kitchen staff is not worth spending that much money. They often spend a lot of money but cannot see any effect.

And the advertising company that our Zhongxin Company is going to establish at this time! When printing the completely free ten or eight-item advertisements in advance, we will promote the merchants for free.

Do you think the merchants will publish such advertisements in our newspaper? First, this thing is really advertised to them so that more people can know that their restaurants are recruiting kitchen staff and waiters.

As more people see, there are naturally more people applying for jobs in the past, and they can select more suitable personnel from them.

Second, after this newspaper is released, people will see such a restaurant through this newspaper. At this time, most of us have very closed information and see such a restaurant.

He has never been to the hotel and wants to go over and eat it. So, will this hotel suddenly become popular?

After the ten or eight issues of such newspapers are spread out, do people start to want to advertise in our newspapers?

Of course, our newspaper-type things are not expensive in every place, and they will be published for many periods. In this way, will people's enthusiasm for advertising be raised? It won't take much time for our advertising to be published.

The company will have a certain reputation in the local area, and people will start using our newspaper to see the information they need to see." Li Zhongxin said patiently to Yin Yifeng.

Regarding the question raised by Yin Yifeng, Li Zhongxin felt that he gave an example to tell Yin Yifeng in a way that he thought was easy to understand. Yin Yifeng should understand this matter very quickly.

One thing Li Zhongxin is very clear about is that after entering the 1990s, China's economic structure began to change, light industry began to show rapid growth momentum, and advertising for daily consumer goods such as home appliances increased sharply, which appeared in some industries.

The market changes between sellers and buyers, and the market competition is becoming increasingly fierce.

Under the pressure of competition, some companies and advertising operators feel that the traditional advertising concept can no longer adapt to the trend of market development. They have begun to explore new advertising communication and marketing methods, and have begun to accept, digest and absorb modern Western advertising concepts.
Chapter completed!