In the past few days, Li Zhongxin got rid of Yin Yifeng, the president of the publishing house, and successfully solved a big problem that had troubled him for a long time. He also reached some small consensus with Jemino of the Rothschild family. His

There was always a faint smile on his face.

School had just started recently, and in terms of courses, Li Zhongxin didn't have anything worthy of serious study.

After school, after Li Zhongxin broke up with several classmates, he found Feng Banshan at Zhongxin Fish House and asked Feng Banshan to send him directly to the headquarters of Zhongxin Company.

Li Zhongxin was sitting in Wang Bo's office, sipping the Wuyi Mountain black tea that Hong Bin brought him from the south, and reading the People's Daily.

Li Zhongxin believes that it is necessary to read current affairs news frequently. At this time, not only does he need to read newspapers often and read more news, but his third uncle, who is not worried about it, also needs to learn more knowledge in this area when he has time.

of.

Li Zhongxin feels that at this time, the People's Daily is by far the best channel for understanding the cutting-edge information of the entire society.

Combined with the scattered memories of later generations, plus watching TV news and listening to the radio, we can accurately understand the current situation of the entire society.

Some time ago, Li Zhongxin smelled something different from the news and political analysis through People's Daily and Industrial News.

The global sales and share of American and Japanese car companies are so high that the German Volkswagen feels that there is no future. If they want to expand the market, they must target emerging developing countries, and China is naturally the first choice.

German Volkswagen's entry into China is out of necessity. Volkswagen hopes to bet on the future of the Chinese market by establishing a production base in Shanghai to compete with American and Japanese car companies.

However, the ideal is full, but the reality is so skinny. The difference in the foundation of China's automobile industry made them unexpected.

There has always been a saying in the market that the Germans dumped a model that was not popular in Europe to Shanghai.

But this is not the case. During the negotiation process, the model that both parties first considered was not the Santana, but the Golf or the higher-end Audi 100, especially the latter.

However, they finally chose a model that seemed relatively "unpopular" at the time - Santana.

Why is Santana said to be an unpopular model? Market researchers at the time sent Santana to some corporate units, but as a result, the corporate people were not even willing to try it out.

In their opinion, Toyota's Crown and Nissan's Duke are the first choices. Even when German cars are mentioned, they first think of Mercedes-Benz, not the unknown Volkswagen.

At this time, Santana basically had no market in Europe, but it was a very popular model in developing countries such as Brazil and South Africa.

In the eyes of Germans, Santana integrates Volkswagen's advanced technological configurations and is very durable, which is in line with the concepts of Chinese consumers. Therefore, German Volkswagen put Santana into production in China.

Chinese people equate the concept of a car with that of a sedan. They only believe that the two ends are flat, the front and rear are low, the middle is high, and the four wheels are "lifting" to give it the feeling of a sedan.

The German Volkswagen Santana just fits the senses of the Chinese people. It is precisely for this reason that the Santana car has been loved by the Chinese people since it rolled off the assembly line from the Shanghai Automobile Factory, while those models from other countries are mostly

Some people who can afford a car don't like it.

At the same time that German Volkswagen entered China, automobile companies from several other countries also had plans to enter the Chinese market. However, either the conditions provided by these automobile companies dissatisfied the Chinese government, or the models they presented and their sincerity were not enough.

Li Zhongxin knew clearly that at this time in 1984, Santana cars had just entered the market, and only a handful of people could afford them. However, after a few years, the Chinese began to gradually become rich, and car sales increased.

It will start to improve by leaps and bounds.

At this time, he tried his best to establish a good relationship with the Rothschild family behind Gemino and introduce French cars to China.

Others are not clear about it, but Li Zhongxin is very clear about the French Renault, Peugeot, Citroën, Amilcar (a racing car brand produced by the French Amilcar Company), Unico (a racing car brand produced by Unico Co., Ltd.

Heavy truck brand) and Panhard (a French military vehicle brand) are all world-class brands.

Among these cars, as long as one of them can be introduced to China, it will save China's automobile industry from making detours in the future.

After all, the car technology in France is very mature, even better than cars in Germany and many other countries at this time.

There was a popular saying in Europe in the 19th century that there were six major powers in Europe: Great Britain, France, Russia, the Austro-Hungarian Empire, Prussia and the Rothschild family.

In other words, at that time, the Rothschild family was extremely wealthy.

When Li Zhongxin told him that Jiumino was coming to China to see him from Jiujing Naizi, he spent a lot of time researching this family.

The Rothschild family has considerable influence in Europe. Wine, art and banking are the family's three traditional investment areas.

In addition to these three traditional investment areas, the Rothschild family has also made considerable achievements in France's three pillar industries, including several large French builders, large steel companies, and automobile manufacturers.

There are traces of the Rothschild family.

Just when Li Zhongxin was thinking about how to negotiate with the Rothschild family behind Jemino, Wang Bo walked in from the door.

Li Zhongxin looked up and saw Wang Bo rolling his eyes at him. He immediately asked unhappily: "What's wrong with this third uncle? Why did he roll his eyes at me after entering the house? How did I offend you again?"

"

"You brat, since when did you see me rolling my eyes at you?" Wang Bo, who was wearing a light gray Chinese tunic suit with a Hero brand gold pen stuck in his coat pocket, glanced sideways at Li Zhongxin and ignored him.

With a look in his eyes, he walked directly towards the thermos bottle next to the desk.

Skillfully opening the lid of the thermos bottle, pulling out the cork, filling up half the cup of tea water in his cup on the table, Wang Bo drank two-thirds of it in one go.

"Third uncle, how about being polite? Can't you be more polite? After all, you are also the general manager of Zhongxin Company. Is this an insult to being polite?" Li Zhongxin saw that Wang Bo had no image and drank directly like an old cow drinking water.

When he reached the bottom of the cup, he spoke slowly.

Regarding the image of his third uncle, Li Zhongxin reminded him more than once. After all, in many cases, his third uncle Wang Bo represented the face of Zhongxin Company.

"You're so polite? Your third uncle has been pretending to be polite for a day outside, and he's exhausted. You're so polite." Unbuttoned the top two buttons of the tunic suit, and tugged at the collar.

Wang Bo twisted his neck a few times and said: "This job as a general manager is simply not done by humans. I am as tired as a dog every day. How about we switch? I go to school and you become the general manager."
Chapter completed!