Chapter 409 Principles
The two selection principles proposed by Li Zhongxin and Jemino are similar to Santana's selection principles. First, it is a mid-level sedan, and it is a mid-level sedan with modern technology; second, this car has a wide range of applications and can be used for official business.
It can be used as a car, a business car, or as a taxi.
Li Zhongxin said frankly that Volkswagen in Germany is about to discuss the establishment of a joint-stock company with the Shanghai Automobile Company. If they want to build a car, they will also need such a model. The cars produced by then will be popular.
It will also be easier to sell when selling.
As for other car models, he will not consider them here. After all, he is a Chinese and knows best what kind of mid-level sedan the Chinese want.
Li Zhongxin is most aware that producing mid-level cars in China has many advantages. In terms of labor and other aspects, the cost of producing cars in France is much lower than that of cars produced in France.
China's reform and opening up has just started. Compared with France and developed countries, wages and prices are quite low.
As long as the Rothschild family chooses to build an automobile production base with Zhongxin Company in Jiangcheng, it won't take long before Li Zhongxin will propose to produce parts in China without Li Zhongxin having to say anything.
As long as these parts can be produced in China, it will play a very positive role in the future development of China's automobile industry.
In the next few decades, China will be the country that uses cars the fastest and purchases the most cars in the world. However, the manufacturing level of domestically produced cars has always been in an awkward situation.
If he can introduce the Rothschild family to join him in the automobile business at such a stage, it will have an extremely significant impact on China's automobile manufacturing level in the future.
The Rothschild family has always been the "shadow cabinet" in the financial world. They are never short of money at any time. In terms of business, they can be said to be the top family in the world.
The Rothschild family is present in banks in almost every European country. In terms of reinvestment, the Rothschild family is also present in many companies behind the manufacturing and construction industries.
In terms of investment in automobiles, it is rumored in later generations that Mercedes-Benz is a great wealth contributed by the Rothschild family to the world. The Rothschild family once had a huge connection with Mercedes-Benz, the world's largest brand.
However, Li Zhongxin did not quite trust the French Rothschild family in this regard.
In later generations, Li Zhongxin remembered very clearly that French automobile companies encountered several waterloos in China and exited the market in a disastrous defeat.
The French are arrogant and always feel that the models and performance they produce will be suitable for the Chinese. However, the Chinese do not buy these things.
For the vast majority of Chinese who have just entered the automobile age and are buying cars for the first time, the criteria for choosing a car should be the same as buying a potato.
It needs to be big, bright on the outside, delicate on the inside, and cheap. As for nutritional content, calories, and variety, you rarely care.
In such a market environment, the legal system's "noble blood, high-quality potatoes" are destined to be difficult to succeed in a short period of time!
At this time, wealthy Chinese people equated the concept of a car with that of a sedan. They only believed that the two ends were flat, the front and rear were low, the middle was high, and everything was flat and stable. In addition, four wheels were used to "lift" the car, which gave it the feeling of a sedan.
If the French were willing to read their history books and see that Lafayette was very upset about the fact that the car driver's position was actually higher than his own, they would surely be able to understand the magical customs of this ancient civilized country earlier.
However, the stubborn French chose to persevere! They insist that hatchbacks represent the trend of automobile development; insisting on high-speed engines is king (note that even today, Chinese driving school masters still teach students to "shift into second gear as soon as the car moves.")
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Insist that the horn cannot be placed in the center of the steering wheel, but must be placed at the end of the steering column (the French believe that this will not affect the horn when turning);
He insists that compared with the cornering ability of his rear wheels, the Santana and Jetta introduced to China in the 1970s and 1980s by German Volkswagen at the same time are simply fooling the Chinese.
These "four insistences" of the French quickly failed miserably in the market.
To be fair, technically speaking, the Fukang produced by Citroen, a subsidiary of Peugeot, was the closest to the world's advanced level among the three models. However, in terms of sales, Fukang was far lower than the two "classic cars" from Germany that were despised by the French.
It is precisely for this reason that Li Zhongxin chose a model similar to that of Santana, instead of a two-box model with a high-speed engine.
Yang Panpan translated Li Zhongxin's request to Jemino and recorded it directly. These things are all things that need to be recorded for further prosecution.
Kujing Naiko served as Li Zhongxin's assistant and also recorded everything Jimino said.
"Since Zhongxin Company has made some demands, our Rothschild family also has some demands to make." Jemino said seriously: "Our family's investment funds in Northeast China must be obtained.
A strong guarantee to ensure the safety of the funds our family invests in China. What about this matter? It is the top priority of our cooperation. If the automobile production base is successfully constructed and the vehicles are sold, will the family be guaranteed to receive the profits?
, we also need to discuss this issue, after all, it is very difficult to conduct foreign exchange settlement in China."
Jimino is very concerned about the safety of funds raised by his family. After all, the safety and withdrawal of funds is the most important thing in the entire process.
The security of large funds invested in China is one difficulty. After the money is made and the money is taken out, it is another difficulty. At such a time, what capitalists are most worried about is that the money will turn into Chinese money after it enters China.
They can't get their hands on it.
The Rothschild family suffered heavy losses in World War I and World War II. Many of its assets in Germany, France and Italy were destroyed, and its offices in France were even nationalized after World War II.
As a Jewish family, the Rothschilds suffered a heavy blow under the Nazi rule. Although the British headquarters basically suffered no losses, the family power on the European continent was basically wiped out.
During the Cold War, many of the Rothschild family's assets in Eastern Europe were taken over by the Soviet Union. As you can imagine, these assets will not be returned.
It is for this reason that they are extremely cautious about asset investment. What they fear most is repeating the same mistakes. Once the assets in China are taken over, the losses will be unbearable for their family.
Chapter completed!