Li Zhongxin had the idea of ​​working in agricultural machinery for a while, so he happily chatted with Li Nianyao, the fat man.

Li Zhongxin did not expect that although Li Nianyao was stool and had a good stomach, he looked like a candid, but he was considered an expert in agricultural machinery.

Not only is the professional storytelling, but the data is also quite detailed, which makes Li Zhongxin very intuitively realize the agricultural machinery affairs at this time.

Through Li Nianyao's story, Li Zhongxin has a new understanding of agricultural machinery in this era.

In the 1970s, there were already agricultural machinery in rural areas, such as rice transplanters, threshing machines, tillers, and transport machines.

Each brigade has a plowing machine, but the plowing ox fed by each production team has not decreased, and basically there is not much land that is plowed with plowing machines.

There are several rice transplanters in a commune, but most farmers have never seen rice transplanters with their own eyes. These agricultural machinery usually come out to make formalities during the transplanting season, and most of the time when even such a formalities appearing are cancelled.

Some pumps produce, and none of them apply for help from agricultural machinery stations, but in the years of drought, there are often shortages of supply and hand-held tractors. A brigade can basically be divided into one. However, except for the brigade or the village head and village party secretary who can control it, the special tractor drivers can use it, other farmers have never even touched it.

In other words, in the 1970s, the degree of agricultural mechanization was very low in China, and not many people paid attention to this aspect. Otherwise, the country would not have implemented a rural production contract responsibility system.

Since the reform and opening up, with the country improving the level of agricultural mechanization and accelerating the implementation of rural infrastructure policies, my country's agricultural machinery industry has developed significantly, and many small industries such as internal combustion engines, tractors, transportation machinery, harvesting machinery, animal husbandry machinery, and tow accessories have been formed, and a complete industrial system has been formed.

At this time! Farmers saw the benefits of mechanization and began to learn to use simple agricultural machinery.

However! At this time, farmers didn’t have much money to buy a piece of agricultural machinery. Basically, several families or more than a dozen families in the village paid for it together. After buying it, the dozen families used up and then contacted other families in the village to ask them to pay for it.

People can't afford agricultural machinery, and manufacturers of agricultural machinery are so the economic benefits are not very good at this time.

Moreover, the agricultural machinery produced is single, and everyone produces similar things. Basically, the agricultural machinery produced in various provinces across the country is similar and has no advantage in terms of price.

Although there are many manufacturers of agricultural machinery, there are not many professional large-scale agricultural machinery manufacturers.

In terms of brand competition, because all provinces and cities have local protections, there has not been a large-scale and large-brand agricultural machinery. Although the Agricultural Machinery Department of the Ministry of Machinery actively discusses the scale of state-owned agricultural machinery, the results are not very good at this time.

Li Nianyao admitted that China has a great land and wealth, and at this time it can be said to be a major agricultural country, but the rate of agricultural machinery usage is much lower than that of developed countries. China's rural demand for agricultural machinery has great potential. If we really build a large agricultural machinery production plant, we will still have no worries about sales.

With the advancement of China's rural industrialization process, there is still huge development potential in the use of agricultural machinery in rural areas in the future.

After the merger of the Ministry of Machinery, the Agricultural Machinery Department was already a large department. As an agricultural machinery personnel in the Ministry of Machinery, Li Nianyao is very optimistic about China's future agricultural machinery market, which basically coincides with Li Zhongxin's idea.

However, Li Nianyao admitted that the disadvantages of expanding production in agricultural machinery are very big. China has a vast territory and the distribution in rural areas is relatively scattered. In terms of purchasing agricultural machinery, it is difficult to buy centrally like urban people, which leads to the distinction and hierarchy of agricultural machinery purchases in rural markets.

The level of purchasing agricultural machinery in rural areas is different, and the demand for agricultural machinery products in different terrain is also different in rural plains, hills, grasslands, and mountains.

Even if different farmers in the same area in rural areas have different levels of wealth, there are differences when purchasing agricultural machinery.

The rural market is also hierarchical, roughly divided into three-story ladder markets in the eastern coastal areas, the central plains, and the western inland areas. The farmers in these three-story ladder markets also have different consumption psychology and consumption structures in agricultural machinery consumption.

Since most rural farmers still retain a strong idea of ​​small-scale farmers, and the living characteristics of living in rural areas also lead to a strong herd and competitive mentality among farmers. Often, any movement of a farmer will spread the information to other farmers.

Therefore, if a farmer buys a good agricultural machinery, it will usually be known and imitated by others soon, thus forming a demonstration effect.

Each province mainly promotes agricultural machinery produced by its agricultural machinery factories in its province. The Agricultural Machinery Bureau and the Agricultural Technology Station are departments in the province. If farmers want to purchase agricultural machinery, they must go through these departments to purchase them.

The Provincial Agricultural Machinery Bureau directly promotes the province's agricultural machinery. The idea of ​​not flowing from fertilizer and water to outsiders' fields is not only very heavy in rural areas, but also in these departments.

They believe that if the province has products produced by the province, then the farmers in the province will have to purchase agricultural machinery produced by the province. Otherwise, what will happen to the workers in the province who rely on agricultural machinery to make a living?

These things are basically all connected one after another. There is no good way for the Agricultural Machinery Department to give a tough order! The leaders of the provinces below are indifferent and disobeying.

Communicate with the following in a tactful way! The people below ignored the Agricultural Machinery Department at all. They said it was justified. If they bought agricultural machinery from other provinces, what should the enterprises in this province do? What should the workers who produce agricultural machinery in this province do?

The machines are similar, and the Agricultural Machinery Bureau only sells local agricultural machinery products. For one reason, it has basically formed a province with its own independent brand, and agricultural machinery products in other provinces cannot be sold locally.

In addition, the rural farmers' consumption concept is relatively simple, and the agricultural machinery consumption market is still in the stage of functional demand, that is, farmers mainly emphasize the practicality and material interests of products, and do not pay much attention to the personal display and aesthetic value of products.

This functional consumption concept of farmers requires the practicality of agricultural machinery for agricultural machinery products. Farmers pay more attention to the product performance of agricultural machinery, and can adapt to the consumption level and consumption environment in rural areas, and do not pay much attention to the aesthetics of agricultural machinery.

At this time, they value the cheaper price of agricultural machinery. On the premise of ensuring the practicality and durability of agricultural machinery, farmers require that the cheaper the agricultural machinery, the better. If the basic functions of the two agricultural machinery are the same, farmers will definitely choose the one with a lower price.

Farmers generally have low educational level. When using agricultural machinery, they only emphasize that agricultural machinery has basic simple functions. For example, in the combined harvester in agricultural machinery, most farmers only require the wheat to be harvested cleanly. They do not pay attention to other functions of combine harvesters. Moreover, agricultural machinery is easy to operate and repair, and may be more popular among farmers.
Chapter completed!