Li Zhongxin clearly remembered that in later generations, it was not until the early 1990s that he had an authentic Jinlilai shirt.

At that time, Li Zhongxin was in college. When the classmates saw Li Zhongxin wearing a snow-white Jinlilai shirt, a tie, and a straight trousers. The trousers were like a nine o'clock clock. They immediately envied them.

This is the first big brand of clothes that Li Zhongxin bought for him after he was admitted to college, and his parents and elders gritted their teeth. It is also the biggest reward for Li Zhongxin's long face.

At that time, although people began to have some activity money, people didn’t have much money. It can be said that an ordinary family was still very difficult to buy something from a big brand.

The richest places in China are in Beijing, Shanghai and Guangzhou. Representatives with rich and identities wear Jinlilai and Pier Cardin. It is precisely this trend that makes Chinese people feel that wearing Jinlilai and Pier Cardin is a successful person.

At that time, the brand that Chinese people trusted the most was Jinlilai. Generally speaking, Jinlilai's clothes were made from Hong Kong and Guangzhou to the market. At that time, there were mixed things, both real and fake, but it was!

However, people can raise their desire to buy as long as they see the sign that looks like a nine o'clock watch.

As long as you are a person, you will have comparisons, and Jinlilai is a symbol of identity and grade.

What about this! Li Zhongxin quite understands that the reason why Jinlilai has become the largest brand in China is mainly due to Jinlilai's advertising.

Jin Lilai's advertising slogans will only be released after repeated trials.

These refined advertising slogans create an excellent, passionate, warm, free and easy, and perfect manly world to the people of this era from different aspects, different products, and different seasons.

Jin Lilai's advertising slogans must be cultural, image and emotional.

Jin Lilai, the world of men.

All advertising slogans are based on this sentence. In the past 70s and 80 years, Hong Kong people bought brands mainly Jinli. Whether it is making movies or in other aspects, as long as they are high-end, elegant and high-end clothes, almost all Jinlilai's brand.

After the reform and opening up, only a small number of people in China have rich people, and this small number of people have the deepest understanding of international big brands. It is precisely for this reason that after Jinlilai entered China, it suddenly became the most powerful brand in the minds of Chinese people.

After China's reform and opening up, the biggest gains were Hong Kong. It can be said that the culture in Hong Kong and the tastes of Hong Kong people at that time basically represent the tastes of most avant-garde people in China. After all, the movies or TV series people see are all from Hong Kong.

Among them, the dress and image of the people also became popular according to the popular ones in Hong Kong.

The brand in Hong Kong is Jinlilai, and the butt card is no, Pier Cardin, a big foreign brand, is a big brand that has taken root in China. It can be said that Pier Cardin has been popular in China for decades.

Pierre Cardin was born on July 2, 1922 in the suburbs of Venice, Italy. He is a well-known fashion designer.

When Pierre Cardin was 23 years old in 1945, he participated in the costume design of the movie Beauty and the Beast in Paris, and his works were well received. Since then, his design talent has gradually been appreciated. In 1950, he independently opened a fashion design company, which was located on the Richepanse Street in Paris.

In the 1970s, Cardin foresaw the business opportunities hidden in the ancient civilization of China and decided to invest in China. At this time, most of the other French colleagues watched him skeptical. They felt that it was extremely childish to the point of selling clothing in China.

In the eyes of these people, in the 1970s, the streets and alleys of China were full of military green. It was not easy to sell fashion shows in China and prepare for fashion shows, and the possibility of success was almost zero.

China's economic level restricts the entry of high-end clothing. When the entry of large brands of clothing, the price alone will make the market worse.

But at this moment, Pierre Cardin resolutely entered China and held the first fashion show of Chinese foreign brands in history in China, and achieved great success.

When he came to China for the second time, Pierre Cardin brought many fashion boutiques he collected.

The unit that was receiving him at that time was the China Clothing Federation. In order to show his brand, Pierre Cardin wanted to find a model to try on his "baby". Just so happened that there was a charming secretary lady in the office at that time, and Cardin asked her to try on it on her behalf.

Because when she was traveling to China for the first time, Pierre Cardin felt that Chinese people were very petite, so the clothes they brought this time were not big. However, the secretary lady in front of her was not big, but she was fat. At first she hesitated whether to try it, but Cardin said hurryingly didn't worry, try it. Even if it was not suitable, it could be modified within one day.

But when the secretary took off her coat, Cardin was stunned. The female secretary actually wore eight clothes of different thicknesses: red, yellow, blue, and various colors... It turned out that if she didn't wear so many clothes, she still had a very slender figure. When the secretary changed into the clothes that Cardin took out, everyone here was stunned by her beauty.

After that, Cardin visited textile factories and silk processing factories in China, and conducted research in Beijing to see if the factory could be established. From then on, he had business partners in China. Although it was difficult for him to integrate fashion into Chinese society at first, his friends and business partners in China gave him a lot of help.

After successfully throwing the stepping stone, Pierre Cardin began to contact the China Textile Association and Beijing to introduce model fashion displays to China.

In Pierre Cardin's memory, the Chinese people he came into contact with were very reasonable at that time.

They are willing to accept new things because they need to expand China's clothing import and export market.

Let Chinese models go to the international stage and let Chinese clothing be the trick Cardin gives to China in the future.
Chapter completed!