It has been opened, and two large fast food restaurants on Qianmen Street have officially opened to the public at the same time.

On November 12, 1987, the first restaurant of the American fast food company KFC in China was officially opened in the bustling area of ​​Qianmen, Beijing. In front of the KFC store on Qianmen Street, Beijing was very lively.

U.S. Ambassador to China Lord and many leaders of the Beijing Municipal Government cut the ribbon for China's first KFC, which is 1,200 square meters on these three floors, making the opening very grand.

The first former store in KFC opened, and the variety sold in the restaurant is actually very simple, with only 8 products including original chicken, chicken sauce, mashed potatoes, shredded salad, bread, Coke, Qixi, Meinanda, beer, etc.

Moreover, a piece of original chicken at this time is priced at 2.5 yuan. Compared with the consumption level in China at this time, it can be considered high consumption. Many families have to save their income last month before they can taste KFC.

In 1987, the monthly salary of ordinary Chinese cadres was only about 100 yuan. However, if you spend a few dozen yuan, you can appreciate what we think of as the "Western lifestyle". Such intentional or unintentional business gimmicks or self-suggestions are obviously very effective attraction for Chinese people who have been insulated from consumerism for a long time.

During the promotion, KFC said that they had a full set of equipment that China did not have at this time. What is the concept of a full set of equipment? Needless to say, the spoons, tables, chairs and even the decorative paintings on the walls in the store were imported goods, which had a huge visual impact on customers in the 1980s.

Because there had been trial business and publicity before, in front of the KFC store, people were soon lined up to eat at KFC.

Looking at the surging crowds in front of the door, Wang Dadong, a Chinese-American, who was president of KFC Far East, showed an inexplicable smile on his face.

At this time, the weather was already a little cold, and there were little snowflakes floating in the sky every day. With so many people coming to the store, it was definitely a success.

Before KFC wanted to enter China, people from both the US headquarters and other places were not optimistic about this matter. They believed that the current living standards of Chinese people are very low and they cannot afford this kind of American fast food.

However, this is part of the strategic goal. Wang Dadong believes that if KFC is built in China, it will definitely be a big hit.

Seeing the crowd lined up outside the door, Wang Dadong felt very happy. In his heart, the Zhongxin Fast Food I saw in the newspaper before was no match for their KFC, and it was also a stepping stone for KFC fast food to be popular in Beijing.

Just as KFC was about to open, Zhongxin Fast Food, not far from KFC, also officially started business.

The ribbon-cutting ceremony of Zhongxin Fast Food was not as grand as KFC, nor did it invite the big leaders or particularly famous people in Beijing. Instead, it simply cut the ribbon and started to officially open.

The publicity of Zhongxin Fast Food and KFC are basically promoted at the same time, but the publicity of Zhongxin Fast Food is far greater than that of KFC. Before it started business, the entire Zhongxin Fast Food was already crowded. In the location of Zhongxin Fast Food, all the people from Wuyang, Wuyang are from the people who come to Zhongxin Fast Food.

If there are hundreds of people waiting in line for dinner at KFC, there are thousands of people waiting to enter Zhongxin Fast Food to eat.

At this time, it became important for the security guards at Zhongxin Supermarket to maintain order here.

First of all! These people need to conduct certain diversion activities. There are activities for Zhongxin Fast Food this time. People who are queuing here can get the number first, that is, collect the number according to the order of queueing at this time. As long as the number is called, you can enter it and have a meal.

What about people who didn’t call the number! Under the arrangement of these personnel, we first go to the big one next to us to collect an automatic pencil or a bag of instant noodles produced by Zhongxin Company.

After receiving these things, people lined up and went to the place where Zhongxin Company prepared the program to watch the program.

This place where the program is performed is arranged for the whole day program and the final lottery session. In the afternoon, a big lottery will be held and in the evening.

There are two programs! One is the traditional Northeast Yangge, which is a professional team of big yangge invited by Zhongxin Company from the Northeast. The other program is that the beauties selected by Zhongxin Company are leading Zhongxin Company to walk the stage with handsome guys.

"Zhongxin! So many people can come here to have dinner in this capital?" Wang Bo frowned slightly and asked Li Zhongxin.

Although Wang Bo was very confident in the opening of Zhongxin Fast Food, he really did not expect that in such a weather, under such circumstances, Zhongxin Fast Food would be filled with almost everyone.

If Li Zhongxin hadn't told Wang Deqing that some people were transferred from Zhongxin Supermarket, the current order would not be able to be maintained.

Wang Bo saw that when the door of Zhongxin Fast Food opened, he started to enter inside. At the beginning, there were not many people, after all, no one could come to Zhongxin Fast Food for dinner early in the morning.

However, as time goes by, it is not until noon! There are already hundreds of people queuing outside Zhongxin Fast Food, and these hundreds of people are not counted as those who are diverted to the prize next to them and those who watch Zhongxin Company's show and the big yangko.

Zhongxin Fast Food restaurant is full of people, and almost all the staff in the fast food restaurants are starting to operate at full capacity, so that they can barely serve the needs of the orderers in front.

"How many people are this person? I think there are not many people at all. We have done so much publicity and done so much pre-work. It is my expectation to have these people." Li Zhongxin said lightly, his face did not look proud because there were too many people or saying this to Wang Bo. He looked at the crowd below and continued to say lightly: "San Uncle, what you are seeing now is the situation that the first day has just started to open. In my opinion, the first day of business is open! The effect can only be considered average, this can only be said to be a beginning. In the next period of time, the number of people coming to Zhongxin Fast Food will continue to increase, but it is! When the business ends in the first three days, we will be able to see the effect of Zhongxin Fast Food opening in Beijing."
Chapter completed!