“Does it feel good to live in a mental hospital?”

Jay Renault asked Bruce Willis.

The latter shook his head,

"That's bad! In fact, the biggest problem there is not the lack of care or something, but the sense of abandonment from society."

“Sense of abandonment?”

"Yes."

Bruce Willis explained,

“Where you always feel disconnected from the society outside. This will make people who are socially based on extreme discomfort.”

"And, as many psychologists say, the world in everyone's eyes is different. The world in the eyes of mental patients is just a bigger difference from us."

"However, they need to be locked in a mental hospital..."

Speaking of this, Bruce Willis wrinkled his iconic bitter face again.

"The filming process of "The Sixth Sense" made me realize this more clearly. You should know that in the movie, I play a psychologist, and my patient is a little boy, who is born."

"Ahem!!"

Charlotte interrupted Bruce Willis's story with a cough.

"Bruce, if you continue talking, it's a spoiler!"

"Yeah?"

Bruce Willis looked embarrassed as he almost made a mistake, and he skipped the spoiler part and continued,

"Anyway, I learned a lot by shooting this movie, so I came up with an idea."

He said, turning to Charlotte and asked in a formal tone,

"Mr. Director, can our new movies be screened for free at orphanages, nursing homes and mental hospitals across the United States while premiering?"

"this……"

Charlotte pondered for a moment,

"It's difficult to get all over the United States. After all, it's not too long since it's released, so we can't organize so many people. However, if it's just around the Los Angeles region, you can give it a try."

“It’s OK near Los Angeles too!”

At this time, Bruce Willis looked like a sacred face of a charitable person.

"Even if the beginning is not perfect, this kind of thing always starts from bit by bit."

"You're right!"

Both Charlotte and Jay Renault on the side all applauded in agreement...

*******

"The promotional effect of this episode should be good!"

After the show ended, on the way out, Charlotte concluded to Bruce Willis.

"The matter of charity is an eternal topic. Using this to hype movies is a very clever choice."

Bruce Willis echoed.

To be honest, he really admires Charlotte Booth, the director of the filming of the film, for which he has such good creativity in publicity.

You should know that although many wealthy Americans like to embellish themselves with charity, Hollywood is especially good at this, it is rare for them to use charity to promote movies.

Therefore, Charlotte's proposal to screen "The Sixth Sense" for free in an orphanage, nursing home and mental hospital near Los Angeles is indeed like an antelope hanging its horns, which made Bruce Willis very amazed and admired.

That's right, on Jay Renault's Tonight Show, Bruce Willis's charity idea was not actually a flash of inspiration from his own, but the result of collective research by the publicity department of the entire Sixth Sense at Charlotte's suggestion.

Bruce Willis is just the person who is responsible for telling the result, and Charlotte is actually the one who is pushing behind it.

As for why Charlotte had this idea, it was purely because he saw him a lot before traveling through time.

In Hollywood in later generations, it was not too common to sell charitable characters, and it was common to donate all the box office revenue of the movie to charity organizations at any time.

Although there are many tricks here, they sound very high-end, so Charlotte wants to experiment with the tricks of future generations now.

Although a series of organizations such as feminist and equal rights that supported these charity gameplays have not become active in 1996, on the other hand, charity gameplays are still relatively new and are not in a mess.

The effect should not be much different when you go in and out.

Moreover, Charlotte knew very well that the movie "The Sixth Sense" was indeed in line with the charity theme of caring for mentally ill patients and children.

So, why not give it a try?

In particular, if you only show the free show of "The Sixth Sense" in orphanages, nursing homes and mental hospitals near the Los Angeles region, it will not cost much and will not affect the original box office.

After all, most people who live in these places on weekdays have no movie-watching needs or ability to watch.

Letting them watch movies for free will not only not reduce the money that "The Sixth Sense" can originally make, but also make more families choose to bring their children to watch this movie due to the positive publicity effect.

This is definitely a smart solution to make a name for yourself and a box office.

Even after being persuaded by Charlotte, Warner Bros. has prepared a filing. Once this publicity plan does show its effect in North America, it will later adopt a similar plan in other important Hollywood vote centers where charity is more popular in Europe.

At that time, "The Sixth Sense" will quickly rush into markets in various countries with the banner of charity.

"Think about it, this is really the American favorite way!"

Charlotte thought about it with a little sarcastic thought, but said nothing.

After all, he himself is the proposer of this plan and the beneficiary.

Moreover, in this regard, in addition to publicity, he also hides a deeper purpose...

*******

However, no matter what Charlotte's purpose, the charitable publicity of the crew of "The Sixth Sense" is indeed much higher than the several movies released at the same time.

Many moviegoers have a good impression of this movie because of this and have set their own viewing goals in advance.

This makes the preheating effect of "The Sixth Sense" very good.

Especially, after learning through the trailer that "The Sixth Sense" is a pg-13 rating and there is another child protagonist in it, many families have set it as their primary goal for their summer vacation.

You know, the North American box office market is the only one that wins the world if the audience wins.

After all, ordinary audiences only buy one ticket when watching movies, while in a family, both are considered small. Considering that Americans either don’t have children, they will have a lot of childbearing habits in their lives...

Anyway, this trick that Disney uses to sweep Hollywood in the future is now used by the crew of "The Sixth Sense" in advance.

It can be said that "The Sixth Sense" has not yet been released, and he has won half of the box office battle with movies in the same period.

It's almost time to be officially released now and it's completely locked in the chance of victory.

And this day is coming soon
Chapter completed!