Chapter 796 Communication of the mind
"In terms of the promotion and distribution capabilities of movies, after "The God of Death", we can find that Hollywood's current utilization rate of the Internet is still relatively poor."
Charlotte said,
"At present, the influence of the Internet is getting bigger and bigger. This is exactly a breakthrough point we can choose."
Speaking of this, Charlotte looked at Mr. Westwood and his men,
"Whether it is the normal publicity and secret momentum before the release of the movie, or the navy offensive after the release, it has a reputation and popularity, we must study it thoroughly, systematically and professionally."
Seeing the few people nodded thoughtfully, Charlotte continued,
"And in addition to this, we also need to study data from the market segment."
"Simply put, it is the difference between different types of movies, in the online community that is the focus of publicity, in the target audience, in the hobbies of these target audiences, in how to attract their attention, and"
Charlotte knocked on the table,
"Which time and place do these target audiences prefer to watch movies?"
"With these data, our publicity and distribution can be more accurate, that is, we can spend less money and do more things."
"And this is something that requires a large amount of data to be obtained and continuously analyzed and studied!"
Seeing his subordinates stunned, Charlotte smiled.
"This is what I mentioned before. This is the sales field of fast-moving consumer goods such as beverages. This method of data analysis and utilization is already being applied. Now, we need to introduce this method into the field of movie distribution."
“This is really a good way.”
Mr. Westwood nodded,
"In fact, when Hollywood was released, there were also saying that different types of films used different promotional and promotional plans. However, these plans are often empirical and are the commercial secrets of major distribution companies, so"
"That's it!"
Charlotte nodded,
"Our publicity and distribution department is newly born, and we don't have much experience in this area, so we can only rely on new big data analysis methods to obtain data and formulas. And, haven't you found it?"
Charlotte said with a wicked smile
"After entering the new millennium, with the development of the Internet and the growth of a new generation, the old film promotional plans and data models are ineffective, just as old film critics are gradually losing influence."
"This means that the changes of the times will put us on the same starting line as those old issuing companies. This gives us the opportunity to overtake on the curve!"
Charlotte concluded,
"We need to gradually explore the past with one type of film and one type of film. For example, we have some experience in the release of horror films."
"When we master the distribution data model of most types of films, our distribution capabilities should be one of the best in Hollywood."
"For this reason, it is very important that we not only collect data from the videos we release ourselves, but also data from other movies. It is very important to collect sufficient accurate data in big data analysis..."
*******
Of course, even if Mr. Westwood and others expressed their support, it would not be easy for Charlotte to complete the big data transformation of the newly formed distribution department of the Ghost Party Studio.
First of all, it is not easy to establish a corresponding data collection network and cultivate talents who can analyze data.
Not to mention, how to use these analysed data also needs to be studied.
Fortunately, after listening to Charlotte's words, Mr. Westwood was very interested in this.
This makes Charlotte at least not have to worry about the candidates for the issuance work.
Not to mention, since the acquisition of Vita Studio in New Zealand, Charlotte has quietly introduced dream spells into the work of the Ghost Party Studio.
Every noon, the staff of the Ghost Party Studio have more than an hour of forced nap after lunch.
In this regard, the official explanation of the Ghost Party Studio is for the health of the employees.
Considering that Internet companies provide free snacks and drinks and even overtime meals to employees in Silicon Valley, also located in Los Angeles, are everywhere, and some force employees to exercise every day, it doesn’t seem too strange that the Ghost Party Studio forces naps.
For this reason, Charlotte was also elected as the "Good Hollywood Boss" from 2001 to 2002.
In fact, this forced nap is a process in which Charlotte extracts problems from the minds of the employees of the Ghost Party Studio through his dreams.
You should know that in addition to the personal abilities of team members, the most important thing in teamwork is communication and tacit understanding between each other.
Many times, even if the team members are not capable, they do not find problems, but are unable to communicate and feedback them efficiently.
Of course, sometimes, they find some problems in their subconscious mind, but they will not say them out for various reasons.
This is not uncommon.
Small teams often rely on long-term running-in and tacit understanding to solve these problems so that everyone can understand each other's tacitly;
As for large companies, they often rely on the power of systems and various processes.
But at the same time, it is often a major source of large company diseases that "the bigger the company, the lower the efficiency".
The Ghost Party Studio solves this problem by Charlotte's dream spell
When employees take a nap together, various problems hidden in their minds will emerge unconsciously.
At this time, Charlotte's ghosts will collect these problems in their dreams and conduct statistics.
In this way, even if the employees do not report in time or even do not report, Charlotte and some senior executives of the studio are very familiar with many problems at work.
In addition, if necessary, Charlotte can also help some employees communicate in a subtle way through dreams.
This makes the internal communication efficiency of the Ghost Party Studio very high
Employees often have a few words or even a look to clearly convey their intentions;
And those senior bosses are all "wise and powerful". Often, before the employees mention it, they can provide timely help and work arrangements to the employees.
In this case, everyone in the Ghost Party Studio can maximize their abilities without worrying about various communication problems.
Even if the work intensity is very high, working in such an atmosphere can always be refreshing.
There will be no such a silly feeling of powerlessness that both teammates and bosses cannot explain clearly, nor will there be the kind of feeling of being always pointed at by others but never knowing what they are doing, or even feeling that they are in vain.
Anyone who has entered the society and participated in team work should understand how comfortable this working atmosphere is...
Chapter completed!