After the birth of this contract, Dong Fangzhuo was destined to become the most dazzling star in the sports world.

The reason why Dong Fangzhuo is great is not only a kingly performance on the court, but also a role model for many younger generations to learn from.

The $2.6 billion life contract signed by Nike and Dong Fangzhuo is unprecedented, and this contract may be a correct decision made by Nike at the right time!

Even the money-making basketball god Jordan has not received such awesome life contracts as Nike. Dong Fangzhuo is really rare in a century. Perhaps Dong Fangzhuo will not sign such an awesome life contracts with Nike within 20 years.

Even James, Luo, wouldn't have such a high number.

The peak period of professional athletes in international football is only a few years, so signing a lifetime contract is also a great risk to Nike. Generally, Nike and many stars will not sign a contract for more than 10 years, or even shorter.

Then why can Dong Fangzhuo make Nike ready and take risks?

Dong Fangzhuo has been rising since entering the football world. He has reached the peak in just a few years, putting all the stars under him. It seems that Dong Fangzhuo will continue to dominate the football world, becoming better every year. The peak at the age of 25 is already climbing to a more peak.

The worst thing is that he was not very injured...

Nike's purpose is also very clear, which is to build the peak of football business around Dong Fangzhuo as the core, and Dong Fangzhuo's influence can be said to be rare in a century.

Faced with such an outstanding football player, Nike made the right decision. Dong Fangzhuo can still bring considerable economic benefits to Nike after retirement!

On the other hand, consumers are constantly changing, and the main consumer groups of Nike sneakers in the next few years will be born in the 1980s and 1990s.

Consolidating its consumer group is Nike's first step to reaching the peak of its football business. Given that Dong Fangzhuo's number of fans around the world is arrogant, Nike's move undoubtedly brings its dominance in football business.

In the next few years, competition among peers such as Adidas and Under Armour will lose its comparability. Nike will determine its position as the king of football business through Dong Fangzhuo's lifetime contract and other players' peak contracts.

The sneaker series customized for Dong Fangzhuo is all-encompassing, and its comfort, appearance and cost-effectiveness are very popular. Dong Fangzhuo's influence will not diminish even when he retires, which many people will undoubtedly have.

This contract is mutually relied on each other and achieved mutual success for both parties. Dong Fangzhuo can rely on Nike to consolidate his global position, while Nike can make a fortune with Dong Fangzhuo's fan traffic.

Looking at the international football world, there are currently no players who can defend Dong Fangzhuo's position as the first person. The rising stars can immediately catch up with Dong Fangzhuo on the court.

What's more, any great record of Dong Fangzhuo is a threshold that many young players cannot touch in their entire lives, and Dong Fangzhuo's influence on the court and off the court is even more outstanding.

This unprecedented lifelong contract is destined to be a good story for international football and Nike!

The news quickly spread.

"As" immediately reported: the first lifelong contract in history, 2.6 billion!

"China Dong signed a Nike contract worth 2.6 billion in his Spanish villa. From today on, he has become the most appealing superstar in the sports field. 26 billion is a super astronomical figure, and even the God of Basketball Jordan has never received such treatment."

"Marca" directly hit Messi's fans: "Who dares to compare with China Dong for a lifetime endorsement contract of 2.6 billion? First of all, you have to have a contract of 2.6 billion, and then you have the nerve to say that you are on the same level. Many people say that there is one in Barcelona, ​​but hehe..."

The whole of Europe was crazy.

German Biography: US$2.6 billion, this is the fiscal revenue of many small countries in a year, right? China Dong, who is rich enough to rival a country, has created a world record. I believe that it will be difficult for players to reach his height in the future. China Dong created a sports business myth!

French "League": Just as he achieved on the football field, his business achievements are beyond the reach of others. What is the concept of 2.6 billion? This is the number that only the endorsement fees of the top 200 players in the football world can be achieved.

The Times of England: Regret, the Glazer family, you let go of the greatest player in history, who is ten times more terrifying than David Beckham. What is scary is that Chinese Dong has not yet begun his own business empire. What would be a terrifying property if Mendes built his own business empire for Chinese Dong?

On this day, any country was reporting this news and was shocked.

In China, Dong Fangzhuo was put on a player from the People's Daily again, how did a player from the People's Daily create an endorsement contract worth 100 million yuan?

In the evening, Dong Fangzhuo also appeared on the news broadcast, and this time he gave him a full five minutes. This is a national event!

"Chinese players signed an endorsement contract with American business giant Nike. Dong Fangzhuo himself said he will spend $1 billion to build about 200 primary schools in poor areas in the country..."

Yes, after the contract was announced, Dong Fangzhuo made such a decision.

Anyway, there is so much money that there is only one number left...

This is a global sensational news.

Stars from all over the country have come forward to discuss the contract.

Brazilian star Ronaldo jumped out and expressed his envy and hatred: "I can't imagine that in our era, commercial contracts of more than 5 million could be a super contract. When I joined Barcelona, ​​the contract of 2 million made me unable to sleep for three days... Dong is incredible. If I had no money in the future, I would definitely borrow some from Dong. No one will ask me to endorse the contract this year..."

Argentine legend Batistuta also joked: "In the era when I was playing football, a $100,000 contract would drive me crazy. You know, I was cool and handsome at that time, and I often endorsed sunglasses advertisements. Once, a company came to me to endorse me. I asked for $200,000. What was the shock at that time? 200,000? Why would you rob it?"

After saying that, Batistuta burst into laughter, his thoughts drifted far away, as if he had returned to the glorious era of Purple Lily. "The times have changed, so have football, and China Dong has created a new myth. This may be the charm of football!"

Beckham, the last business myth, also stood up: "Crazy, crazy, too crazy. Chinese Dong made me feel that I am too small. You know, the largest endorsement contract in my career is only $30 million. I really can't imagine what kind of scene this is. Thank God, you won't need to point the camera at me in the future. You can find him, haha, he is the craziest guy in the world."

Yes, Dong Fangzhuo has completely crushed Beckham. The business myth created by Beckham has never been broken, but Dong Fangzhuo did it.

In the field of football, he may not be able to fare away from his opponents, but in the field of business, Dong Fangzhuo is no longer on the same level as other players.

At the same time, the Chinese football world was also shocked, and the vibration was surprisingly funny...

Charlton, England, Zheng Zhi drove out of the training ground in a Mercedes-Benz and was immediately caught by domestic reporters.

"Zheng Zhi, do you know that Dong Fangzhuo signed an endorsement contract of 2.6 billion?"

"Haha, I know, I called him yesterday. I can't imagine that we won't make so much money in our lives, and he is the idol of all players."

"Dong Fangzhuo made $1 billion to build Hope Primary School in poor areas in China. How much do you plan to donate?"

Ha? It turns out that it's a pit... Zheng Zhi can't laugh or cry.

However, he still said generously: "I was about to talk about this. As the captain of the Chinese national team, I think Dong Fangzhuo's approach is very admirable. Since Dong Fangzhuo has taken a good start, other international players should also do their best. Although we do not earn much as Dong Fangzhuo, we can do some work, so I will take out one-tenth of my annual salary to support Dong Fangzhuo's actions. We cannot build elementary school, but we can be responsible for buying some chairs, tables, etc...."

"Haha, Zheng Zhi, you are so cute. I would like to thank you on behalf of the country and the children. You are also the cutest people in China."

At the entrance of the training ground of Schalke 04 Club in Germany, Feng Xiaoting also accepted an interview with reporters.

"I agree with Dong Fangzhuo and the captain's idea, and I am willing to pay one-tenth of my salary to support these. As players, we have already obtained what most people have not received, and we should indeed give back to the society."

In Barcelona, ​​Spain, in the training ground of Espanyol Club, Zhao Xuri faced the reporter and said with a refreshing look: "I do. I hope that the children can grow up healthily, and then children who like football can also play football. Chinese football needs young children..."

Belgium, Chen Tao: "I do."

Portugal, Feng Renliang: "I do."

In China, Zhou Haibin: "Although I don't have much salary, I am willing."

Ji Mingyi: "I do."

...

Feng Renliang, a new generation of international players who had just arrived at Atletico Madrid for physical examination, expressed his feelings to many domestic reporters: "Brother Dong is a role model for all of us. We have not earned much, but we will follow without hesitation. Without Brother Dong, there would be no us. Brother Dong is a good example! Chinese players are good! I, Feng Renliang, will not fall behind, I am willing!"

Feng Renliang became the second Chinese player to join the giants. Although Atletico Madrid's reputation in Europe is not very good, it is also very awesome. At the beginning, Chinese fans thought that Feng Xiaoting was the second, but Feng Renliang took the lead.

After Feng Renliang took off, the second chance was Zhang Lin, who was in contact with Monaco in Ligue 1...

I do!

I do!

I do!

Dong Fangzhuo did not expect that his energy and appeal would be so huge.

Afterwards, after discussions between domestic agents and Mendes, Dong Fangzhuo simply took the lead in establishing a charity China Football 11-person Football Charity.

Hao Haidong served as the chairman of the charity organization and took charge of the daily affairs of the organization. The vice chairman was Fan Zhiyi, and many retired international players took the initiative to join in, while Dong Fangzhuo served as the honorary chairman.

Afterwards, Dong Fangzhuo and the others appeared on the news broadcast again, but this time everyone showed their faces.

The media once again bombarded them...

An uninvited guest also came to Dong Fangzhuo's villa.

Leonardo, a reporter from the American Times magazine, is about to conduct an interview with Dong Fangzhuo.

Leonardo is a thin middle-aged man wearing black silk frames and looks very scholarly. During the interview, he always looked at Dong Fangzhuo intentionally.

"Dong,"

"How did you feel when signing a lifetime endorsement contract of 2.6 billion?"

Dong Fangzhuo personally poured him a cup of coffee and then smiled.

"To be honest, I was quite shocked at the time. Although I no longer think I would worry about the money, this number is still too scary. Nike really has nothing to say to me."

"Then you made a decision to donate $1 billion to build Hope Primary School?"

"Yes, that's what I thought at the time. Because I've become one of the happiest people in the world, I have enough wealth and I can't spend it in my lifetime, why don't I do something more meaningful?"

Dong Fangzhuo told him frankly.

"You have paid hundreds of millions of dollars just by paying taxes, and there is not much left?"

"Haha, I never thought about this." Dong Fangzhuo smiled shyly. He really didn't know how to collect this tax, whether it was collected from China or Spain? Aside from the outside, but if it was Spain, it would definitely not work...

"Your great behavior has also led to the national team's teammates and promoted the emergence of a new charity. You are fully affirming the national team. We also admire you very much. There are very few people as great as you. Have you ever thought about doing something after retirement?"

"That's a very distant thing. I think I can kick at least until I'm 40." Dong Fangzhuo straightened his chest and signaled that he was so good that even Luo could kick to his thirties. It was not difficult to kick until he was 40, but then he calmed down again.

"If I retire, I think I will do my own youth training, find a few childhood playmates to be coaches, and then teach my children to play football. It's not for fame and fortune, I just want to live a simpler life..."

I remembered that I ended up in my youth training in my previous life. I was actually quite happy. I didn’t leave football and didn’t need to run around for fame and fortune. It’s great…

※※※※

The next day, Dong Fangzhuo appeared on the American version of Time magazine, which is not something that anyone can make.

Time magazine has several versions, and there are Asian versions, but its influence is completely incomparable to the American version.

There are 37 Chinese people who have been on the weekly magazine, and Dong Fangzhuo is ranked 38th.
To be continued...