"Mr. Yao, Manager Hou of the Advertising Investment Department said that our contract must be added with an additional regulation. The advertising master must be submitted within three days after signing the contract and must be reviewed before it can be played. Time is a bit tight, but please understand. Recently, the new advertising management regulations have just been implemented and the above are strictly controlled. Especially for satellite video channel advertisements, we have to copy them to the General Administration for filing."

"Can."

Yao Yi hung up the phone and continued to look through the advertising plan that Mi Meng had come, frowned slightly.

Yao Yi had a very accurate premonition. Seeing that Mi Meng was in poor condition, he chose to stay with Mi Meng and did not sign a contract with You Jialuo.

This is the second version of the planning project that Mi Meng has come to, and it still has not met Yao Yi's requirements.

The advertising slogans are not refined enough, and the focus is inaccurate, especially in terms of script lines. Mi Meng wrote some of them too dramatic and too tension, which makes it difficult to highlight the theme of the advertisement.

It is true that he can directly choose an outsourced advertising company, but the time is so short that the advertising company may not be able to come up with an answer that satisfies him.

In addition, it cannot be said that Mi Meng cannot do it, so she only uses external forces to cultivate internal strength and must make Mi Meng stronger. Otherwise, when the technology of the company is truly on the road, Mi Meng will be ruthlessly eliminated by the reality.

Yao Yi didn't want to finally get to that point. It seemed that it was time to give Mi Meng an advertising class.

In order to relieve Mi Meng's depressed mood, Yao Yi went downstairs to buy a cup of milk tea.

"Mi Meng, you're tired, take a break first."

Yao Yi put the milk tea in front of Mi Meng, pulled a chair and sat next to her, with a kind tone.

"Milk tea~!"

Mi Meng's eyes lit up, she habitually picked up the milk tea, and suddenly said suspiciously: "Shouldn't you be looking at the planning plan?"

"Ahem, I've just finished reading the planning plan and it's still well written, but some details still need to be modified."

Yao Yi thought about it and did not directly beat the planning case to death, but instead adopted a roundabout way to discuss this issue.

The most important prerequisite for the way to control people is to have the ability to know people and take responsibility.

Once you see the wrong person and let the wrong fate, the merits and sages, like Prime Minister Zhuge, will be implicated by Ma Su, and one son will lose all his mistakes.

Liu Jue is a mature professional woman with dual management and technology abilities, and has the experience of taking the lead. She is relatively easy to talk to. In many cases, she only needs to mention something, so she can understand the convenience and it will be natural.

Yu Weiwen was impulsive and excited, and dared to fight and needed to knock from time to time to avoid going astray.

You Jialuo has a straightforward personality and a high IQ. All she lacks is experience, so she will be able to train more.

Only Mi Meng is troublesome here. She set up a stall, wrote and was not interested in business, so she brought her into the company, and she was completely forced to become a monk halfway.

Fortunately, Mi Meng has enough talent, writing, painting, planning and even future content operations, and when she truly understands it, she will be able to stand alone as an operation president as Liu Jue.

"You have a good idea, but it's just a form of expression that is still conservative."

"You know, it's completely different from advertising."

"Just like TV series, movies, dramas, they have similarities and different things."

Yao Yi opened the browser and played six prepared classic foreign advertisements in a row.

"Hey, I haven't seen these."

"These are all foreign advertisements, and they promote foreign products, so they naturally cannot be seen in China. It is actually better if you haven't seen them. You can intuitively tell us what the characteristics of these advertisements are."

Mi Meng tilted her head and counted carefully: "The colors used in the advertisement are very bold and bright. The models have good figures and their movements are very seductive. In addition, their advertisements are full of humor and coincidences, which are impressive."

Yao Yi nodded and praised: "What else?"

"besides……"

Mi Meng's eyes rolled, and after a few minutes, she said in uncertainty: "They don't have many lines, they all use actions to express their emotions, but they just summarized them with an ad slogan from the narrator at the end."

"Not bad, what else?"

"There are still...no more..."

Looking at Mi Meng with a shame, Yao Yi encouraged, "Don't blame yourself, you can observe so much, which is already quite good."

Mi Meng is talented and lacks a systematic understanding of advertising. Yao Yi decided to make up for her tonight.

"Advertising has existed in ancient times. The earliest advertisements were conducted through sound, also known as oral advertisements. As early as the early days of the slave society, people publicly promoted and shouted rhythmic advertisements by hawking slaves and livestock. The streets of ancient Rome were filled with hawking sounds from vendors. The trade zones in the vast Mediterranean region of Carthage, which had a high degree of commercial development in ancient times, were once famous for the countless hawking sounds in the city."

Yao Yi opened a picture of ancient Greece and vividly recorded the original transaction scene.

When Mi Meng saw many slaves who were imprisoned and waiting to be sold, she couldn't bear to look at them.

"At this time, the scope of advertising influence is small and the time is short. Moreover, due to the uniqueness of the goods, advertising slogans are often changed frequently, which is not conducive to the accumulation of reputation by merchants. Therefore, at this time, few large commercial families have emerged."

"In ancient my country, after audio advertisements, there were "hanging banners" advertisements. In this way, Wu Song traveled on the road for several days... He saw a hotel in front of him carrying a flag in front of the door, with five words written on it: "Three bowls are not a hill". The "hanging flag" here and "hanging pot" give people a very eye-catching visual effect. In modern terms, it is "signature advertisement."

Yao Yi said, and opened another illustration of Water Margin. A banner was hung on the hotel in the middle, attracting Wu Song over.

Mi Meng said: "I know, 'Three bowls are not a gang' refers to the characteristics of the product, and it points out that there is a spirit of wine for sale here."

Yao Yi nodded: "Compared with audio advertising, signboard advertisements last for a long time and have a large impact range. The accumulated reputation continues to ferment. This is how the first batch of local famous companies are formed. Now you see the so-called century-old shops and famous snacks on the street. They are all famous because of the constant hints of signboard advertisements over the years, and have increased the price. This is the added value brought by their signboards."

Mi Meng said oh and felt deeply. As a veteran foodie, she used to complain that some snacks were expensive.

However, she has fewer complaints recently, not because the snacks have been reduced, but because Yao Yi paid her a lot of salary. There are subsidies after working overtime every time, so she can't stop eating.

Fortunately, she has a special physique and is a player who is born to eat and not fat, which is really jealous.

Yao Yi continued: "After the invention of printing technology, flyers became the main force in advertising. You know the effect of the last time we sent flyers."

"After the sixteenth century, newspapers were invented and advertising had a fixed audience, which was truly integrated with business and had the ability to stimulate consumption."

"Impurities, special issues, and books also imitated the model of newspapers. Later, billboards were erected on the streets and alleys. For a moment, everyone's business talents were ignited by advertisements, and seven or eight advertisements could be inserted at any shop."

"After entering the era of radio and television, the main battlefield of advertising avoids the real and goes to the virtual world, and evolves from visible and tangible objects to the virtual world, and quickly ruled thousands of households."

"This is also my confidence in investing in TV advertising."

Yao Yi smiled faintly and said confidently: "Zhaofang.com now blocked all the original advertising channels before TV. He thought he was seamless, and I just wanted to poke a few holes in its celestial body."

"Yeah." Mi Meng looked at Yao Yi with a high spirit and felt a little complicated.

She instinctively wanted to approach Yao Yi, but she was afraid that she would be rejected by Yao Yi again.

Fortunately, Yao Yi quickly put away her emotions and continued to start class.

"In our time, the Internet has dominated the younger generation, and it has given every young person, who has ideas, the right and opportunity to create advertising and become popular on the Internet."

"To put it bluntly, the existence of the Internet itself is the largest advertising channel."

"And our ultimate advertising goal of Yaojia.com is to use the word "Yajia.com" as an online business card and firmly occupy the dominant position in the relevant industries in the Internet."

"In order to achieve this goal, we must seize the initiative and defeat Zaofang.com in the previous advertising channels. This TV advertisement is our best opportunity."

Thinking of Wang Hui's shameless face, Mi Meng's sense of justice was activated, she clenched her fists and cheered: "We will definitely defeat them."

"Okay, I'll feel much more relieved if you have this motivation."

Yao Yi smiled slightly and continued: "But in order to make the advertising slogans and scripts more exquisite, we still need to learn the focus of the advertising slogan production and the settings of the advertising plot. Let's see a few more successful advertisements..."

Yao Yi regards Mi Meng as her future right-hand man and is very attentive in every teaching.

He has been a lot of people in his two lives, and his teaching is not as rigid as an ordinary teacher.

He told the story with relish, decomposing many knowledge points into the jokes, and instilling it into Mi Meng.

After being aroused by justice, Mi Meng learned very hard.

She was an extremely smart girl. After mastering the rules in the advertisement, she was able to learn from one example and say everything in a very good way.

"It turns out that there are so many twists and turns in advertising planning, and I thought it was almost the same as writing."

Mi Meng stretched out her waist and yawned, but her eyes were filled with joy.

Learning makes people happy, Mi Meng first realized the true meaning of this sentence.

"It's already one point, so let's stop here today. Go home and have a breakfast break."

Yao Yi put on her coat and turned off the computer.

"Ah, doesn't it mean that you have to write down the advertising plan before the morning?"

Mi Meng was ready to work all night, and when she heard Yao Yi's words, she was stunned.

Yao Yi laughed in his heart, can you learn so quickly if you don’t give you some pressure?

He said lightly: "How can you make an excellent plan without a good physique?"

"Go back and have a good rest. Only by maintaining enough sleep can your brain keep running at high speed and think of better planning plans."

"oh oh."

Mi Meng stammered and her expression was obviously unnatural.

Yao Yi said curiously: "What's wrong?"

Mi Meng lowered her head embarrassedly: "I... I thought I was going to start work all night, so I ordered some takeaway, and I guess it will be delivered soon."
Chapter completed!