Wang Hui's work ability is indeed not bad. In less than a week, the advertisements of Zaofang.com appeared in the prime time of Shangjing Satellite TV.

The advertising maker is Shangjing's famous Mingtian Advertising Media Culture Co., Ltd., one of several large media companies controlled by Yao's.

Well, because it is urgent and the quality requirements are high. Anyway, Mingtian has charged a high price to squeeze out Wang Hui's last drop of blood.

The decision to produce advertisements is still under Yao Yi. For Yaojia.com, the topics that caused advertising wars are more valuable than the advertisement itself.

The golden signboard of Zaofang.com has been baptized by the business world for several years, both in fame and strength.

If Yaojia.com wants to quickly establish a brand effect, Zafang.com is the best sword test stone.

The advertisement of Zaofang.com was carefully produced by Director Cui, one of the heads of Mingtian Advertising. After he produced the advertisement, he immediately sent someone to Yao Yi.

"The overall level is good, but these places can be improved and improved. After the modification, you can ask Wang Hui for an additional 200,000 yuan. If you want to do it, you have to do the best for others."

After thoroughly researching Yao Yi, he pointed out several disharmonious places and asked Director Cui to find Wang Hui to increase the price.

Look, I'm so enthusiastic, I'll help you.

He wanted to see Wang Hui's reaction.

According to the exact news from inside the Zaofang.com, Wang Hui brought back this time was 15 million yuan.

Liang Tiantian of the TV station also helped confirm that after Wang Hui signed the advertisement, he directly paid 14.4 million yuan in advertising fees.

The remaining 600,000 is just enough for advertising planning.

Liang Tiantian told Yao Yi that Master Ou is also a wonderful person. Apart from the basic discount, there is no discount for a penny, let alone installment payments.

Yao Yi knew that Master Ou made personal favors through Liang Tiantian.

But he refused everyone, as long as he didn't ask him to pay the debt immediately, everything would be easy.

Yao Yi had expected it well, and Wang Hui had reached the end of his life.

Director Cui’s request for an increase of 200,000 yuan was rejected.

Wang Hui came to the door to accompany Mingtian Advertising to shoot the advertisement, and refused to add more than a cent.

He only has so much budget on TV commercials, and there is still some money left elsewhere, but it cannot be easily misappropriated.

The day after Wang Hui’s advertisement was broadcast, Yaojia Technology Company’s conference room, Yaoyi held an internal meeting.

"You have seen the advertisements on Zaofang.com? If you have any opinions, please give me some comments."

Yao Yi signaled everyone to speak freely.

You Jialuo has the most sense of justice. She was emotionally excited and spoke first: "The advertisements on Zaofang.com were produced by Mingtian Advertising Company. Their creativity and shooting techniques are too similar to our advertisements, and they are definitely suspected of plagiarism. Boss, we cannot let this company go. As long as we go through judicial procedures and prove that the other party is plagiarizing, it is possible to directly remove the advertisement."

Yao Yi thought that the advertisements would be so similar because your boss also came up with a few ideas.

He said calmly: "This is not urgent. Next one, Mi Meng, you said."

Mi Meng clenched her fists and said passionately: "I support Jialuo's approach, which can not only protect legitimate rights and interests, but also crack down on the arrogance of the house hunting website, killing two birds with one stone."

Yao Yi nodded, shook her head again, and looked around and said, "You all think this way?"

Yu Weiwen, Mi Meng and You Jialuo nodded one after another, only Liu Jue frowned and did not express his opinion.

Yao Yi turned his eyes to Liu Jue: "Manager Liu, what do you mean?"

Liu Jue stretched his eyebrows and smiled and said, "What I mean is not important, but I can guess what the boss means."

Yao Yi nodded slightly: "Oh, let's talk."

Liu Jue said: "I think the boss is too lonely to see the venue, the business is difficult to do, and the business is not easy to promote. It takes a few more people to contribute money and work to make the venue warm up so that the business will be better."

"Hehe." Yao Yi smiled without saying a word, without saying anything.

Liu Jue only told a small part of it right.

Although the Internet real estate information platform is not very popular now, it has created a behemoth like Fangwang.com.

It is a lie to say that the venue is not hot.

However, a giant performs a one-man show, and there is no group of people performing martial arts scenes as lively as it is.

Yao Yi invested in TV advertising to increase the popularity of Yaojia.com.

Now that the house hunting website is willing to play against him, it is so obvious that he can't ask for anything.

As long as Yaojia.com and Yaofang.com mention the level of equality, they will form the impression that when they see a, they think of b when they see it, then all the ground promotion investments of Yaojia.com in the early stage have been considered to be a free promotion.

This benefit has a profound impact. It is not only limited to Shangjing City, but also in the Internet world across the country.

Based in Shangjing and looking around the whole country, this is Yao Yi's foresight.

Yu Weiwen said: "Boss, I don't know much about other situations, but today dozens of homeowners have called our business department and asked to withdraw from Yaojia.com. The reason is that after reading the advertisements of Yaofang.com, I think the house search network is bigger and better."

"If he had to broadcast more today, our property listings would probably be affected a lot."

In recent days, he has been verifying the real housing supply with his team one by one, and the work is really hard.

Now the results of his hand are starting to shrink, so why don’t he be in a hurry?

"What Manager Yu wants to say is what I want to hear."

Yao Yi looked around and said lightly: "Everyone can shoot advertisements, everyone can do promotions, and business development ultimately requires the company to be strong."

"Manager Yu, if a customer calls to exit Yaojia.com, you can tell him that Yaojia.com is an Internet information portal, and registering here will not affect his registration information elsewhere."

"I would also like to ask them not to refuse the service of Jia.com. As for which side is better and more convenient, it is not too late to ask them to use it for a while before making a choice. Their fundamental purpose is always to sell or rent out the house faster and better. As for where the buyers and tenants come from, it doesn't matter."

"What we should do most now is to speed up the company's R&D speed and launch high-quality services that are different from Zaofang.com."

"I'll announce a few things below."

"First of all, the technical department."

The first thing: supplement the talents of the technical department and enhance the R&D capabilities of Internet technology.

The Technology Department immediately began to develop commercial client ports and was ready to provide them to real estate agencies.

This work is led by Liu Jue to produce a budget plan. Whether it is manpower or technology, there is no upper limit for where money is needed.

The second item: further improve the website user experience, improve the database, improve the performance of the search engine, and improve the accuracy of the search engine.

This item is also under the responsibility of Liu Jue and assisted by Yu Weiwen.

Yao Yi elaborated on this article in detail, Liu Jue was mainly responsible for technical support, while Yu Weiwen collected customer feedback for statistics, and selected the most serious problems and gave priority to modifying them.

Search engine performance is the top priority.

In fact, Yao Yi would also send Liu Jue to the United States to negotiate with Google to reach a technology outsourcing service.

When it comes to search technology, Google has no rivals in the world.

Yao Yi has always been like this, and if you want to find it, you can find the best talk.

He is not afraid of spending money, but he is afraid that he will not be able to spend the right amount.

Baidu may not have any technical problems in domestic terms, but its character is somewhat unreliable.

After all, this is a company with bidding ranking as its core interest. If you really ask them to develop a search engine, you may leave countless backdoors in minutes and be mastered.

So even though Google's development costs are very expensive, Yao Yi gritted her teeth and accepted it.

After initial calculations, if the daily IP traffic of Yaojia.com reaches 10 million, the annual expenditure will reach 1 million US dollars.

This is the bottom line for world-class giant Google to contact the outside world. It is less than this number and they really don’t need to do it.

More than 7 million yuan is enough for Yao Yi to burn another TV commercial.

Expensive, but worth investing.

The third thing: The technical department is responsible for further improving the ap pages browsing on mobile phones. This item is assisted by Mi Meng. The technical threshold is not high, and the difficulty is aesthetics and capture of aesthetics.

Before Android phones were fully popularized, Ap web pages were the only promotional choice for mobile phones. Only by designing interesting and neat layouts and creating a suitable community atmosphere can customers be enhanced.

The fourth item: expand the technical team and further improve the cyber offensive and defensive capabilities of Yaojia Technology.

In his previous life, he had seen too many Internet companies vulnerable to the so-called "hackers". Not only did all the data be lost overnight, they were also sold on the "dark web".

If there is no dedicated team responsible for secure Internet companies, it is an open vault.

Whether it is Teng Xun, Tao Bao, or 630, one of the core departments of any network giant, there is definitely a network security department.

Yao Yi was going to do this by herself, but she could only do it by herself.

Just like cultivating Mi Meng, he must cultivate a bunch of his own technical cores.

Only in this way can he ensure that no one stabs the knife behind his back when fighting with others to the death.

The fifth item: Negotiate advertising business and integrated marketing business with local real estate developers and real estate agencies.

This thing can be started at the same time as the first and second items.

Headed by Yu Weiwen, salesmen were dispatched to find all local small and medium-sized intermediary companies.

Let’s see which ones are willing to cooperate, which are still waiting and watching, and which have been incorporated by FangZhao.com.

The sixth item: expand the size of the marketing department and recruit more marketing salesmen, front-end customer service personnel and back-end service personnel.

Yu Weiwen's business team expands marketing salesmen. As long as he has enough capabilities, the more he has, the better.
To be continued...