Selling bookmarks in front of the bookstore is a very spiritual idea.

If you haven't finished reading a book, it often takes several minutes to reach the end of the last reading when you open it again. From the perspective of product sales, this kind of damage to the reading experience is a huge pain point that causes trouble for readers, and to solve this pain point, only a bookmark is needed.

Even if the product itself is not new, as long as the customer's pain points are prescribed to the right medicine, you will not have to worry about not being able to sell it.

However, stores such as Xinhua Bookstore, which have various bookmarks for sale in stores such as state-owned book distribution companies, are more focused on revenue, especially bookstores such as Baixiang Bookstore, which have a good environment and atmosphere, which cannot be sold without bookmarks.

If you want book buyers to give up the convenience of reaching out and go to the street stall to select bookmarks, it must be sufficiently attractive.

Yao Yi turned his scrutiny to the stall owner selling bookmarks. This was a petite little girl with double ponytails, double eyelids, big eyes, small pink lips, and a little baby fat on her cheeks. She wore a JK uniform (Japanese high school girl uniform). Sitting under the orange street light, she actually gave Yao Yi a feeling of a pink halo covered with her whole body.

This little girl is so cute, like a cute girl who broke the dimensional wall and came out of the comics.

In this world of face-looking, her appearance is enough to form great competitiveness. If she still sells bookmarks here in one or two years, she may be named "bookmark Xi Shi" and "bookmark girl" and become an Internet celebrity.

In addition, her bookmarks are also very interesting. Without fancy embellishments, they are just blank. Next to the blank stickers, stickers on various papers and watercolor pens of various colors are arranged in two rows.

Yao Yi changed his mind and realized that this little girl set up a stall not to sell blank bookmarks, but to make stickers and hand-painted bookmarks on site.

Looking back, the DIY trend seems to be emerging this year. The little girl can think of integrating the concept of Do.it.yourself into her bookmarks, which means that she has a certain sense of business, but she should not have received professional training.

The reason why Yao Yi made such a judgment is because her marketing techniques are a mess.

DIY is a hot word nowadays. Even if you print these three English letters with A4 paper and paste them in front of the stall to get the popularity, it can attract a lot of attention.

But the little girl sat foolishly on the small stool behind the folding table, without using any publicity methods. People who don’t know looked at it at first and thought she was selling blank bookmarks, stickers and watercolor pens!

If the little girl wasn't as cute, she might not have been waiting for a customer even if she sat for a night.

Perhaps Yao Yi had been staring for too long, and the little girl with two ponytails noticed his gaze and looked up. Her big eyes that could speak flickered, allowing Yao Yi to understand her question: Is there anything wrong?

"Hello." Yao Yi took a step forward openly, bent her knees and squatted, letting her eyes level with her, and asked softly, "Is this a DIY bookmark?"

"Hey? How do you know!"

The little girl gave a look of "You are so smart", pouted with a little depressed look, and said crisply: "Many people think I sell stickers and watercolor pens."

ha?

How should I answer this? I realized that the customer would have misunderstandings and did not have the awareness of promoting selling points. I can only say that the child did not think about it from the perspective of a businessman and came up with the idea of ​​DIY bookmarks. It is probably a mistake to come up with it.

How do you explain it to her?

Yao Yi took a few seconds to organize his words in his heart, and said with a thumbs up: "I think the idea of ​​homemade bookmarks is great. The bookmarks in the bookstore are all wholesale in large quantities, and not everyone likes them. DIY is different. They make them by themselves, and even if they are ugly, they like them very much."

This is the truth. The bookmarks in China have not yet risen to the level of handicrafts worth collecting. They are all cheap products produced in large quantities. They are of the same nature as lighters that cost one dollar in the convenience store. Many people throw them away after using them a few times and don’t care.

It is difficult for products like this to stimulate people's desire to consume, and they rely entirely on rigid demand and price advantages to occupy the market.

DIY is different. Even if the effect is not enough to be amazed, as long as it is customized according to the customer's own ideas, it will be naturally attractive to the customer.

No matter how ugly your baby is, you like it, right?

However, there is no need to tell these principles to the little girl in front of her, she may not be able to understand them, nor may she be willing to listen.

So Yao Yi changed his tone and started from another perspective: "But most people don't know that this is a DIY bookmark, so the business won't be very good, right?"

The little girl blinked, her ponytails swaying like rattles.

"It's pretty good. Many people come to ask me, but they have to explain every time. It's so troublesome!"

Well……

Well, if you look cute, you will be treated gently.

Yao Yi smiled and continued, "But everyone passed by here and glanced at me, thinking you were selling blank bookmarks, stickers and watercolor pens, and then left. Think about it from the perspective of others, if you were walking on the street, you wouldn't think about this, right? If you can't keep customers at first sight, you may miss the opportunity."

The little girl was not afraid of being angry. She tilted her head and thought about it for a while, nodded and said, "What you said makes sense, what should I do? Do you shout with a trumpet? It would be very noisy and would disturb others."

Of course it is not advisable to shout with a loudspeaker. DIY bookmarks are literary and artistic products. The label "Literary and artistic" itself is one of the attributes of the product and is also the core selling point for increasing the price. If you use the unpredictable way of shouting with a loudspeaker to promote it, it will only backfire.

However, the first starting point for the little girl to think about the problem was that she didn't want to disturb others, which made Yao Yi feel more fond of her. He shook his head and said, "A quiet beautiful girl, of course, should use a quiet way to promote it. Your main customer group is those readers who just bought books in Baixiang Bookstore. They are more likely to accept 'what you see' than 'heard'. Uh, can you understand what I say?"

"Can you...?" The little girl nodded in a vague way, then remembered the quiet beautiful girl, and her cheeks were blushing.

"If you believe me, why not let me try it? I have done some small businesses before and like to study. I know how to attract the attention of scholars. Oh, by the way, I'm tight on my hands recently and lack money. If my method can attract customers, how about calculating a commission for me?"

It is a natural transaction, or exchange, to put in a right way, to put in a right way, to put in a right way. Yao Yi said it with confidence and righteousness.

Confidence and daring to ask for it are essential qualities for businessmen.
Chapter completed!