Since Tangen Pictures and Hasbro reached a series of strategic cooperation, Tangen Pictures has not stopped its acquisition of IP copyrights, and its next goal is Mattel's Barbie doll!

However, Mattel and Hasbro are different. They have conservative style and conservative thinking, and cannot keep up with the times. They cannot understand the concept of "big copyright" of all-round cooperation proposed by Tang En, and have not made any statement for a long time.

Tang Enben didn't care too much.

In his opinion, this is a cooperation that is of great benefit to both parties. As long as Mattel is not stupid, he will definitely agree.

Big movie!

Moreover, with the popularity of "Spider-Man", Tang En has formed a personal brand, which is an absolute guarantee for hit commercial blockbusters. Will the "Barbie" series, which he personally planned and produced, have poor influence?

As long as Mattel is left with enough time, they will definitely be able to react.

But almost two months have passed, and Mattel has not made any reply. However, in secret, it quietly reached an agreement with Disney...

Tang En didn't want to guess others with the greatest malicious intention, but what happened in front of him forced him to associate.

Disney and Don Pictures have unsolvable knots, especially the summer competition. The box office defeat of "Speed ​​Sixty Seconds" caused Disney's stock price to fall sharply, causing the wrath of Disney Chairman Michael Eisner.

Could this be Disney's interference?

The more I think about it, the more I feel it is very likely!

Mattel's vision has always been low, old-fashioned and stubborn, and pays too much attention to immediate interests. This is their usual style. It may be related to the founder Ruth Handler, who is a woman with a low vision and a conservative corporate culture.

Now, Disney has taken out the ace series "Disney Princess" as bait and reached a cooperation with Mattel. Even if the profits of the "Disney Princess" series are more than 80% of the profits will be taken away by Disney, this can still bring about no less than 50 million US dollars in profits to Mattel every year.

Compared with Tangen Pictures' irrelevant concepts, theories, and concepts, this is a real benefit!

If it is Hasbro, it may make more discussions and investigations for the long-term benefit. But in Mattel's eyes, the future is too slim, and the money you get is the money!

Tang En's face gradually looked ugly.

The reason why Mattel has been slow to express its attitude of cooperating with Tangen Pictures is that behind this... is it really Disney's instruction?

With Michael Eisner's narrow-mindedness and cruelty, after "Speed ​​Sixty Seconds" was hit like a humiliating impact like "Spider-Man", it is possible to propose some additional conditions for cooperation to Mattel.

Don Eun doesn’t care about Mattel’s life or death, he only cares about Barbie dolls. Because at this stage, only the IP influence of "Barbie dolls" can compete with "Disney Princess".

But now it seems that the Barbie doll is about to fly away...

Don Eun was very unwilling to give up and picked up his phone and called Alan Hassenfield, CEO of Childbao, in a concise and concise manner, "I heard that Disney authorized the brand of 'Disney Princess' to Mattel to make humanoid dolls, right?"

Alan Hassonfield thought that Donne, the shareholder, was seeking a crime, and quickly explained, "Donne, I'm very sorry. You should know that Hasbro is best at boys' toys and girls' toys... We have a big gap with Mattel. It is natural that the authorization of the 'Disney Princess' to Mattel."

Don En said: "I'm not holding accountable, I want to know, did you get angry with us before Disney?"

Alan Hassonfield said: "No, we never knew Disney would be so eager to lay out doll products. After all... the brand ‘Disney Princess’ has only been established for less than a month. We believe that Disney will spend at least half a year of operation to promote this brand."

"Half a year..." Tang En seemed to understand something, "You mean that according to the normal marketing model, Disney will carry out a brand promotion for half a year, and then authorize the toy company to develop Disney princess dolls, right?"

"Theoretically, this is true. Only when the brand is more well-known and larger, can they propose better share conditions when negotiating with toy companies." Allen Hassenfield paused for a moment, and then said: "But children around the world have seen Disney animations, and their influence is great enough. Disney's quick layout is reasonable."

"Arguably?"

Tang En snorted coldly.

Through conversations with Alan Hassonfield, he was even more convinced that he was targeted by Disney again!

On the surface, Spider-Man is in the ring with "Speed ​​Sixty Seconds".

Secretly, Disney has taken action quietly and reached a cooperation with Mattel, successfully blocking the idea of ​​Tang En Film's attempt to reach a strategic cooperation with Mattel to obtain the copyright of Barbie dolls.

What a great trick to get rid of the firewood!

Disney, ruthless!

Since this is the case, there is no need for Tang En to hide it anymore.

The firewood is cut off from the cauldron... It's not just him who can play Disney!

Tang En had already developed a sinister idea in his heart, let’s take a look!

Done did not rush to make a move, he got up and went to Bill McNick's office.

In the office, there is a special guest - James Cameron.

"James, are you here too?" Tang En's gloomy face improved slightly, and he looked at him in surprise.

Cameron stood up with a smile and shook hands with Don Eun, "I haven't congratulated you yet. The box office sales of "Spider-Man" have made other movies of the same period breathless!"

Tang En smiled humbly, "That's because he didn't meet a real opponent. Among a group of small shrimps, even a loach can be used as a big shot!"

Cameron laughed.

Bill McNick saw that Don't want to come and asked, "Don't, is there something wrong?"

Don Neng did not shy away from Cameron, "How is the progress of Mattel?"

Bill McNick frowned slightly, "No, their attitude is very vague and they have never been willing to give a clear reply."

Tang En sneered, "Forget it, since they are ungrateful, let them die for themselves!"

This is not alarmist.

With the development of the times, Mattel's conservative strategy has led to lower and lower revenue. After Disney took back the copyright of "Disney Princess" and turned to cooperate with Hasbro, it directly lost the throne of the world's largest toy company. In a few years, it faced the risk of being forcibly acquired by Hasbro.

Bill McNick was shocked. He knew how much effort Tang An put into Barbie dolls. "Don't something happened?"

"Disney is a good opponent!"

Tang En's cold mocking sentence was already very obvious.

Cameron looked at Tang En, thoughtfully, and suddenly laughed: "The traditional action movies like "Sixty Seconds" are no longer able to keep up with the times. Teenagers in the new century prefer "Spider-Man" with vigorous, energetic and fighting spirit."

Don laughed, "James, then I'll lend you a good word!"

Bill McNick poured cold water bluntly, "Disney's influence cannot be defeated by just a movie!"

Tang En said sunny and confidently: "If one movie doesn't work, then two movies; if two movies don't work, then ten movies! Doesn't Disney like to fight? OK, from now on, every movie produced by Disney will be targeted by Tang En Pictures!"

Bill McNick worked at Disney back then. Although he was forced to resign because of his conflict with Michael Eisner, he was not without emotion for Disney.

"Tang En, this is endless!"

Don Neng looked very careless, "Disney attacked me repeatedly and repeatedly, and still wants to resolve it with me? Dreaming! Even if Michael Eisner kneels in front of me, I will kick him out!"

"good!"

Cameron slapped heavily in fear of the world, "Donn, I like your spirit and motivation. Everyone says I am a tyrant on the set, but the real tyrant in Hollywood is Michael Eisner. I support you in dealing with him!"

Tang En looked at him with a smile, "James, you don't have the same personality as you speak with me like this!"

Cameron's voice stopped and his face turned red.

Bill McNick smiled and said, "That's not simple. I want you to be able to do it in a way that I can't get over here."

"Oh?" Tang En's eyes lit up, "Is it a new movie?"

"Besides this, what else is worth visiting him in person?" Bill McNick laughed and teased Cameron.

Cameron coughed a few times, "It's nothing big, it's just that I have some differences with the production department on the budget."

"Budget?"

Tang En couldn't help but burst into laughter.

This guy is indeed making trouble for this issue again.

Donn has been very busy these days, so he has not paid much attention to Cameron's new movie and has left it to Bill McNick for full handling.

Anyway, he and Cameron have had experience working with each other in "Titanic" and have a good relationship with each other, so this project will definitely belong to Don En Pictures.

Although this story of sea rescue was never filmed by Cameron in his previous life, James Cameron's name is synonymous with commercial blockbusters.

Tang En had a hundred percent trust in him... except for his budget requirements.

"Don't laugh, I'm talking about this issue seriously. Don't, I look forward to working with you for the second time. The last time I filmed "Titanic", you were the producer, I was the director, and we achieved great results. How about you become a producer this time?" Cameron looked at Don't look at him with bright eyes.

"Okay, I'm looking forward to this cooperation."

"But I need the final editing rights."

"Can."

Cameron grinned as if he had succeeded in his plan, "Don, since you are the producer, the budget issue is to be responsible. Hehe, I am the director, I am only responsible for filming, you need to provide me with the conditions I need!"

"ah?"

Tang En exclaimed that he was deceived.
Chapter completed!