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Chapter 401 Comcast is going to make a move

"Grinch" was the runner-up in the North American box office last year, reaching $260 million, second only to "Spider-Man".

It can also be seen from the playback of Starz TV that "Grinch" is indeed more popular than "X-Men".

Of course, it is largely due to "Brothers".

Today is September 3rd, and it is still 6 days away from the global premiere of "Brothers"!

In my previous life, HBO created a wave of subscription peaks this summer, starting from June, with the four consecutive broadcasts of "Six Foot Under", "Charlie's Angel", "Perfect Storm" and "Brothers"!

From 7.5 million to 15 million!

In this life, Don Eun replaced "Charlie's Angels" with the more influential "X-Men" and "Perfect Storm" with the more popular "Grinch".

What will happen?

The future can be seen.

But from the momentum, the momentum is very good!

In the first two days of September, STA TV added 1.16 million new users, and this result is enough to be gratifying!

In other words, STA's subscribers have now reached 6.56 million, exceeding SHO, becoming the second most subscribers in the United States!

Only 1 million less than HBO!

Don Era Fisher snatched the report and looked carefully. He found that among the 1.16 million new subscribers, 1.15 million chose the 3-month package of $23.99, instead of the more preferential half-year package and full-year package.

It can be seen that most of the new users are still skeptical about STA TV. They just want to subscribe to the trial for 3 months first, mainly to watch "Brothers".

"Brothers" has a total of 10 episodes. If you buy a full set of DVDs, the price will reach $100! In comparison, subscribing to a TV channel is more cost-effective.

"Great events are expected!"

Tang En looked at the report and looked excited.

Ella Fisher said excitedly: "Donn, have we won again?"

Tang En laughed happily a few times, very satisfied with the sound of "we". He stepped forward and suddenly hugged her, kissed her at her red lips.

Ella Fisher pushed him, feeling a little embarrassed, "There's still there!"

Kevin Feige smiled and hurriedly got up, "Boss, I already have an idea for the "Punisher" project, so I'm going back and ready. Oh, by the way, congratulations to our TV station on the popularity of the ratings!"

...

Are the ratings popular?

The answer has not been revealed yet.

However, since September, good news has been frequent!

Comcast obviously also knows Tangen Pictures' attitude. Every day before getting off work, it will fax the latest data.

On September 3, 470,000 new installed users were added across the United States and 520,000 new subscribers were added!

On September 4, 620,000 new installed users and 540,000 new subscribers!

After just four days in September, STA TV Network was unstoppable, like a rocket, and the number of subscribers soared, first surpassing SHO, and then defeating HBO!

Become a professional cable TV network in North America with the largest subscriber!

Of course, HBO also has more than 5 million subscribers in the overseas market.

In terms of size, STA is still lagging behind HBO as a whole.

However, "Brothers" will premiere on September 9th!

STA TV Network has 5 days left!

With the current crazy growth trend of STA, no one can see where the end is.

On September 5, because the proportion of STA TV installed users and subscribers was too low and the operational losses were too high, Comcast adjusted its operational policy. On this day, STA TV's installed users decreased by 1.2 million, while subscribers increased by 650,000!

On September 6, the number of new installed users was minus 3.74 million, and the number of new subscribers was 570,000!

Friday, September 7th.

Comcast did not immediately send the report to Donn Pictures, but held a celebration party and invited the senior executives of Donn Pictures and STA TV networks, including Donn, Bill McNick, West Cotton, Tusca Musk, Chris Albrector.

Donn brought Penelope Cruz to attend.

Old Roberts, who had already retreated to the second line, also showed up in person, shook hands cordially with Don En, and expressed congratulations to the young people.

However, he was older and his energy was far less than that of Lei Shidong. After shook hands with everyone one by one, he chose to leave and handed over the task of hospitality to his son, Comcast's current chairman and CEO Brian Roberts.

Brian Roberts, born in 1959, was named "the most scholarly and gentle entrepreneur in the media industry" by Forbes. What's more legendary is that this guy was once an athlete. He represented the United States team in college and won the silver medal in squash.

Since 1990, he has taken over Comcast from his father and then launched a series of exemplary acquisitions, which seem to be the stance of the American "Murdoch".

Especially this year, he defeated Time Warner, Disney and Cox Communications and successfully acquired AT&T's cable business.

After completing the merger and acquisition, Comcast's market share approached 30%, twice that of Warner of AOL Times. It is about to trigger antitrust clauses and is the unshakable largest cable TV operator in the United States.

However, having a huge number of users does not satisfy his appetite.

He has great ambitions. He wants to become a big shot like Murdoch and Redstone. He wants to build Comcast into a media empire covering omni-channel channels!

"Donn, your strategic design is perfect and surprising!" Brian Roberts walked to Donn with a glass of champagne, after a brief greeting with Bill McNick.

Tang En said helplessly: "Brian, should you tell me the latest news about STA now? We are all waiting for the results."

Brian Roberts smiled and said, "Let me keep it a secret. I will go on stage later and announce this good news in a high-profile manner!"

"oh?"

Tang En's face shook and his eyes lit up.

Such a high-profile...is it a good news that is surprising enough?

Very likely!

Today is Friday. According to the normal working habits of the United States, operators do not go to work on weekends.

So if family users want to watch "Brothers" on Sunday, they will definitely subscribe on this day and rush to open Starz TV station to avoid weekend operators resting, which will affect the premiere of the series.

It is now the off-season for the film market, and such a war masterpiece can just fill the entertainment gap this weekend.

Of course, many families do not know that in order to promote the development of STA, Comcast also arranged staff to work overtime on weekends during this period, which can provide installation and subscription services for family users.

Brian Roberts saw Donn's expression and smiled slightly, "Let's talk about something else."

Tang En looked at him deeply and suddenly felt that today's party was not as simple as celebrating the celebration. This guy obviously had ulterior motives and asked calmly: "Okay, what are you interested in?"

“For example… content.”

"content?"

Tang En frowned slightly.

Today, Hollywood film companies are actively moving closer to the big media group in order to find larger and broader channels, but Brian Roberts put forward the content and have a high vision!

Brian Roberts said bluntly: "Donn, I have summarized your success, and the core is content! Movies rely on films such as Spider-Man and Never Sink, and TV... There are also "Six Football Under" and "Brothers". This is the right choice. In the media industry, no matter how novel the media methods are and how broad the distribution channels are, the content is the content rather than the way. In the fierce competition, only with the excellent content that is recognized and popular can attract a large number of audiences."

"Haha, Brian, you summed up very well." Tang En's heart was a little tightened and he stared into his eyes, "You can't be interested in my company and want to acquire Tang En Pictures, right?"

"Ah?" Brian Roberts was stunned and then laughed, "Ton, you are really good at joking! Besides, even if I intend to acquire, will you sell it? The return rate is so high, the debt rate is so low, and the prospects are so good. If you really want to bid, Comcast will not have a chance at all."

Tang En breathed a sigh of relief and smiled: "Yes, Tang En Pictures is good at content, but having content does not mean dominance. To finally reach the audience, the content must have appropriate communication methods, and the position of distribution channels in the media industry chain is becoming more and more important. A new round of media mergers is to make the most appropriate content broadcast in the most appropriate form."

"You said so well!"

Brian Roberts exclaimed.

Looking at his eyes shining, Tang En narrowed his eyes slightly and remembered something.

This Brian Roberts has a big appetite!

In his previous life, he led Comcast, first seeking to acquire Disney for $66 billion, but after being rejected, he turned to acquire NBC Global Group. This was not satisfied. Comcast also invested in MGM, and wanted to spend $45 billion to acquire Time Warner, and also wanted to invest $60 billion in the assets of 20th Century Fox...

At Time Warner, News Corporation, Viacom gradually became lonely and Disney was at its peak, only Comcast was qualified to compete!

Now, Comcast has become the largest cable TV operation group in the United States. If it grows stronger on this road, it will be subject to antitrust investigations and we must find new development space.

From his tone, it was obvious that he had become interested in Hollywood.

Sure enough, Brian Roberts quickly confirmed Donn's speculation, "As you said, a new round of media mergers is to make the most appropriate content broadcast in the most appropriate form!"

Tang En laughed in silence and shook his head frequently, "Bryan, it turns out that you didn't think about acquiring Tang En Pictures, but because Tang En Pictures has no distribution channel yet, you don't look down on it!"

Brian Roberts's face turned aside, "Only you can manage Tangen Pictures well, no one else can do it!"

"Okay." Done shrugged, "I already understand what you mean. Are you trying to... march into Hollywood?"
Chapter completed!
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