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Chapter 466 The Great Eisner

Tang En Pictures has signed a contract with CBS and exclusively authorizes the first season of "American Idol" to CBS TV station to broadcast, and related peripheral TV broadcasts will be handed over to CBS.

For example, "American Idol" will have a "returning home journey" session. The last three contestants will get the chance to return home before the finals. Starting from getting off the plane, CBS will have a live TV broadcast throughout the process. The contestants will go home to meet their families and have a grand celebration parade with their families.

These inspirational, cheerful, and family-friendly stories can often attract the audience's interest.

"American Idol" has a rich series of marketing activities. Not only that, there will be a collection tour of ticket sales in the future; it will cooperate with Universal Records to release related albums; Idol Reward Week's charity performance...

But ABC didn't think about winning such a popular show, and gave it to its competitor CBS.

Tang En gave up the better signing conditions for NBC and FOX and handed over "American Idol" to CBS. The contract was $5 million, plus a 55% commercial advertising share.

According to Bill McNick's prediction, such a contract, just the advertising share, may bring 120 million US dollars in revenue to Don't have!

Tang En was thinking about another thing.

Is Michael Eisner really planning to break the can?

Just watching Tang En Film give "American Idol" to its archenemy CBS without being moved?

During this period, Don En received a lot of calls from NBC and FOX bosses to fight for the opportunity to broadcast "American Idol", but Michael Eisner is missing!

Maybe he knew that Tang En would speak loudly, so he simply kept silent. Maybe... he really didn't care.

Compared to ABC's trouble, Disney's biggest trouble is amusement parks.

Disney California Adventure Park, which is aimed at adults, has few tourists after it has been newly opened and has few praises; Disneyland Paris, Europe, has suffered losses for years.

Under the influence of the "9/11 terrorist attack", the global tourism industry has suffered a serious blow, and Disneyland has been the first to be affected.

Of course, the thinner the foundation, the greater the potential for growth.

For example, in the development stage, the GDP of the four Asian dragons doubled year by year, creating various development miracles; but when they reach the "developed" state and approach saturation, it is difficult to reach 3% annual growth rate.

Disney is now at a low point, so there are conditions to create beautiful data.

Michael Eisner recently stated on the board of directors that Disney's annual growth rate will exceed 20% in the next five years!

Maybe this is his greatest confidence.

...

Tang En really didn't want to help CBS, and did ABC.

It's best if CBS and ABC fight both sides are both defeated, and it's best for him.

But there was no way. Michael Eisner's mind seemed to have entered water and suddenly gave up all contacts with Tang En.

During this period, Don En and Natalie have been running to Universal Records' recording studio to record the song "Something_Just_Like_This". They recorded many versions, but the producers were not satisfied.

Of course, the problem is not with Tang En. He is still possessed of the ability of the "Prince" Prince, and his singing skills are top-notch!

It's Natalie.

Don’t look at her bragging about being the lead singer of a band when she was a child, it’s all an illusion. The highlight of that kind of children’s theater troupe is cute and cute, not singing skills. Now, recording singles requires real basic skills.

Natalie knew that the problem was with her, and although Tang En didn't say it, she knew it in her heart.

She is very motivated and bought an ipod specifically and recorded many sample versions of the singers. She listened repeatedly when she had time and worked very hard.

On this day, Donn and Natalie continued to come to the headquarters of Universal Records, which is in Hollywood, and is very close to each other.

As usual, find famous music producer David Gordon to record songs.

"Try to finish recording the song today!"

Don was cheering Natalie up and secretly shook his eyes at David Gordon. This guy is a black man and very funny.

Natalie said angrily: "I decided that if I can't record it well this time, I'll edit it later. This is too delayed in my studies."

David Gordon screamed exaggeratedly, like a comedian, "Natalie, you finally figured it out!"

Don laughed.

Natalie glared at him angrily.

David Gordon said indifferently: "Every singer needs to be edited in the later stages, so does Madonna! Even Britney sometimes has too high pitches, and she still needs to be edited in the later stages. This is not embarrassing."

The music’s later revision is to correct the inaccurate sound, which is normal; but the post-revision is too much. For example, a song is sung a hundred times repeatedly, and the editor picks out a stunning sentence from each time, extracts it, and synthesizes it together, and the song will definitely be very good.

This method of post-production editing can be restored to Elvis level even for children with incomplete tone!

But this completely loses the artistic nature of music and becomes a scam.

Before this, Natalie had always wanted to work hard on herself, but seeing that February was about to end and the recording was still not successful, she had to choose to back down.

Tang En smiled and said, "Just edit it, just edit it, the movie is also edited. What's the difference? Besides, you are an actor, not a singer, so it's not embarrassing."

"But why do you sing so well?" Natalie pouted and felt depressed.

"Me? Haha, I'm in good shape now. Maybe in a few months, my singing skills will be worse than you." Tang En waved his hand, "Hurry up, let's hurry up. At 9 o'clock today, Michael Eisner will attend a hearing held by the Senate Business Committee."

"Is it a piracy problem?"

"Um."

"Oh." Natalie nodded, "that should be paid attention to it. The piracy problem is getting worse and worse."

...

In David Gordon's office, Don and Natalie were watching TV with relish and listening to Michael Eisner's speech.

Protecting film and television content from digital copy infringement is of great significance to Hollywood.

Now, the Internet's piracy downloads are becoming increasingly rampant, which has impacted the movie DVD business; what is even more excessive is the record industry, young people have begun to download pirated songs and give up buying record albums. Even industry giants like Universal Records have a bleak prospect.

Even AOL Time Warner has released news that in order to solve the deficit problem, the first department to be sold is its music department, and Warner Records is going solo...

Michael Eisner's speech was obviously carefully considered, both aggressive and conservative. While arousing everyone's attention to this topic, they cannot offend many partners in the technology industry that have cooperative relations with Hollywood.

In the following panel discussion, Michael Eisner and News Corp. Chief Operating Officer Peter Chaning and Intel's senior vice president Emerson Lee were in a group.

Such a group discussion content is not written in the same way as the separate speech just now.

Without the content design of public relations personnel, Michael Eisner's remarks began to increase targetedness, and began to criticize the Internet's piracy and infringement, and said coldly: "It's hard for me to negotiate with such a company. They are a group of thieves who think they have to grow up by stealing!"

Ben Nelson, a member of Braska, immediately questioned: "Which company is it? If it is a blatant infringement, it will definitely be subject to legal sanctions!"

Michael Eisner thought for a moment and said slowly: "In fact, there are some companies... computer companies, their advertisements, full-page advertisements, billboards everywhere in San Francisco and Los Angeles, and they clearly state it."

“What is it written?”

“Select, make, and carve!”

Michael Eisner obviously got angry and became more and more excited. He didn't even notice the strange and weird expressions of many people at the scene. "They used this advertising slogan to sell products to encourage children to choose, make and carve themselves. In other words, if they buy this computer, they can use it to steal and share the stolen things with their friends."

In front of the TV, Tang En raised his eyebrows slightly, and always felt that the advertising slogan "Select, make, and carve" was very familiar! It was particularly familiar!

"David, do you know this ad slogan?" Tang En asked with great thought.

David Gordon shook his head, "I can't remember where I've heard it."

Natalie sat beside him, hummed softly, and threw the ipod on her neck into Don't her arms.

"what?"

"Didn't you ask about this ad slogan?"

Tang En's expression immediately changed, "You mean..."

"Yes, self-select, self-made, self-carved, is Apple's TV commercials to promote ipods." Natalie's fair chin raised her slightly, and she was a little proud.

Although Tang En is good at everything and is so good at singing, Natalie is only three points better in terms of intelligence and intelligence.

At least most of the things she has seen will never forget.

"Ha ha ha ha!"

Tang En laughed unscrupulously in the office of Universal Records, laughing so hard that even tears came out.

"Hey? Are you crazy?" Natalie looked at him in shock.

David Gordon was also surprised, "You... are you okay?"

Tang En seemed to have not heard their voices, and he was a rare loss of composure and laughed out loud, "Okay, okay! It turned out to be an IPOD advertisement! Eisner, Eisner, I have only heard of the amazing Gatsby, and then I realized that it turned out to be an amazing Eisner! It's so amazing! I've messed with Jobs, I think you can do anything else!"

If God commits evil, you can still survive; if God commits evil, you can't live!

Donne lobbied Jobs to buy out Pixar's contract and terminate his cooperation with Disney, but he refused.

But unexpectedly, there was a fire in the backyard!

Michael Eisner openly bombarded Apple for playing pirated versions in a formal and solemn occasion like Congress!

The nature of this matter is definitely no worse than the undercover operation of Tang En's bombardment of the Golden Globe Awards at the award ceremony!

Haha, the turn of the circle!

This is interesting!
Chapter completed!
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