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Chapter 78 Windowed Marketing Patterns

After the third week, the single-day box office of "My Grand Greek Wedding" fell by more than 50% year-on-year, with a box office of only US$23.5 million in the third week, and the cumulative box office of North America reached US$130 million.

However, Don't have any concerns about the box office trend.

"My Grand Greek Wedding" is a slow-hot movie. It can go through long theater screenings. After the Christmas and Oscars, it is very likely that another wave of craze will be set off.

So far, the highest-grossing movie in North America this year is "The Peerless Calamity", which has only $190 million in North America. With the ongoing screening of "Save Private Ryan", it is probably the North American box office of only these three movies can exceed $200 million.

Even many prediction agencies believe that "My Grand Greek Wedding" is likely to create a miracle and lock in the position of the North American box office champion this year!

"The Peerless Heavenly Tribulation" invested $140 million, "Save Private Ryan" invested $70 million, and "My Grand Greek Wedding" invested only $15 million!

In contrast, "Blade Warrior" produced and released by Xinyi Film is disappointing. Three weeks later, the box office in North America was only 31 million US dollars, and the overseas box office was only 28 million US dollars.

In this passive situation of internal and external difficulties, Marvel Entertainment Group and Tangen Pictures launched the first cooperation negotiations.

Marvel once went public, but fell into bankruptcy due to the debt crisis and almost became a toy in Wall Street.

Avi Arad and Ike Patham did not have strong capital, but through clever management acquisitions, they quickly controlled Marvel, successfully delisted, and privatized Marvel.

Now Marvel shares are in the hands of these two major shareholders, which is good news for Tang En.

In comparison, capitalists' shares are always easier to acquire than entrepreneurs' shares.

But Avi Arad and Ike Patum are not absolute capitalists. They have ambitions and they are full of hope for the future.

This also led to the failure of the first negotiations.

Marvel proposed a cooperation strategy and share expansion financing. Tangen Pictures invested US$20 million, occupying 20% ​​of Marvel's equity and enjoying a quota of directors.

This obviously cannot satisfy Don En's appetite. He has only one goal - to acquire Marvel in full!

After three hours of negotiations in the morning, the two sides were unable to reach a unification.

Don Eun was a little impatient and stood up, frowned and said, "Mr. Arad, Mr. Patham, I know what you think is, don't you just want to make a movie? But I'm sorry, for Hollywood, you are all strangers! Don't want to play Hollywood!"

Then he pointed to his chest, "If Marvel wants to enter Hollywood, he must find a leader. And I have the ability and am willing to help Marvel overcome the difficulties! To be honest, I was very disappointed in today's negotiations!"

Brian Lord, who was in charge of contacting both parties, also sighed, "Hollywood is not as simple as I imagined. Let me tell you, superhero movies are dead. At this time, no one is willing to take over Marvel, except Donn Walker! And he is also the only big director who can revitalize superhero movies!"

On the Marvel side, it was solemn.

In addition to the two owners, Avi Arad and Ike Patum, the management is obviously more inclined to Donn.

Most of them are Marvel veterans, and they hope that a powerful and resource-rich person will lead Don.

Avi Arad and Ike Patum did help Marvel through the bankruptcy crisis, but...their ignorance of Hollywood is likely to lead Marvel into the next abyss.

In terms of personal emotions, comic artists all hope that the superheroes they created can be on the big screen, just like the Superman and Batman of DC Comics.

But Avi Arad and Ike Patum do not have this ability, only Donn Walker!

The first negotiation ended unhappily.

Tang En was in a good mood because after this negotiation, it had created conflicts between Marvel's controlling party and management. It can be imagined that in the next few rounds of negotiations, the advantages will become more and more obvious inclined to Tang En Pictures.

"Donn, the full acquisition is not a trivial matter. We need to give Marvel some time." Brian Lord was afraid that Donn would be too impatient, so he forced Marvel to be anxious.

Tang En smiled and said, "Don't worry, I understand."

Brian Lord nodded and lowered his voice, "You also gained the support of Endeavor and Warner Bros?"

"Bryan, I don't believe you, just... you know, I don't want this acquisition to happen, I have to get Marvel!"

"Of course, I understand." Brian Lord laughed in silence and shook his head frequently, "I just didn't expect that you would have such a sharp wrist at a young age."

...

Bill McNick said that Don't Pictures could withdraw $50 million in advance for company operations, and Don't naturally accepted the good intention.

He went to Twentieth Century Fox to learn about the future benefits of "My Grand Greek Wedding".

According to the current trend, overseas box office revenue has basically run out, totaling about US$160 million, and Fox Pictures has shared US$65.6 million.

According to Donn's estimate, the box office in North America will reach at least US$240 million, and Fox Pictures will share the accounts of about US$127 million.

A total of US$193 million were received.

According to the commission on the issuance agreement, Fox Pictures draws 15% of the total box office of $400 million, totaling $60 million.

Another $25 million in publicity fees, $10 million in film copy fees, $5 million in labor fees, public relations fees, insurance fees, transportation fees and other miscellaneous expenses, totaling $40 million.

In the end, Tangen Pictures can obtain net income of US$193-0.6-0.4=93 million through box office splits.

Of course, this is just the box office revenue.

Currently, Hollywood has only 27% of its total revenue, and its surrounding revenue is as high as 73%!

Although "My Grand Greek Wedding" is a family romance film, its income is not high, but it is also amazing enough.

According to Fox Pictures, before next year's Oscar, the copyright of the TV paid channel PPV will be sold, with revenue of about $10 million.

After the movie is released from the theater, there will be DVDs/video tapes for sale and rental. This is a big income, and it is conservatively estimated that there will be $50 million in revenue.

Then there will be the first round screening rights of the pay TV station, the free TV station's screening rights, and the second round screening rights of the pay TV station...

Looking at this windowed marketing model, Hollywood is the only one in the world!

The price discrimination caused by this windowing also contrasts the completeness and development of the Hollywood film industry, which makes people feel magnificent.

It is speculated that in the next year, Don't Photos will earn at least $150 million in net profit from the movie "My Grand Greek Wedding", and the publisher Fox Pictures will even have nearly $100 million in revenue. (all long-term profits)

This made Tang En a little jealous.

The movie he invested in full 15 million US dollars to shoot, Fox Pictures is only responsible for global distribution, and its net income is no less than that of him, which is really unbalanced!

Of course, if the box office of the movie fails, the $40 million in publicity and distribution expenses invested by Fox Pictures will also be wasted.

Only high risks can lead to high returns.

No wonder Hollywood is the world's six major film companies, and the huge benefits and potential risks of global distribution are something that ordinary people can't play with.

After getting back the $50 million with great enthusiasm, Tang En's eyes suddenly became clear.

I feel the sun is bright and the autumn is clear.

The Hollywood landscape has finally been decided!

But...what movie will be filmed next?
Chapter completed!
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