The former Viacom Group was the second largest media empire in the world, with a market value of nearly US$100 billion!

It has four major business segments, all of which are well-known heavyweight assets: PepsiCo, Paramount, Viacom headquarters, and CBS Group.

However, in the past two years, Viacom and New Global have had a fierce face-to-face collision, and the contradictions are becoming increasingly deepening, and it is already incompatible.

Last year, PepsiCo was forced to split.

Now, the grand plan to revive Paramount has officially been shattered.

Viacom's MTV channel, Nickelodeon and Comedy Center channel have good benefits, covering almost every household user in the United States.

However, CBS was affected by the scandal and the blockade of content sources of the New Global Group, and its performance was sluggish; Paramount's movies were even more terrible and completely failed.

This has caused Viacom's stock price to be severely dragged down.

It can be said that in the eyes of Redstone and many Wall Street securities companies, Viacom's stock price is now seriously undervalued, with a market value of only $26.5 billion, which is ridiculous.

Financial means are the only way to improve stock prices without any administrative measures.

Either buy back stocks, or give a large amount of dividends, or...the assets are split and listed separately.

Repurchasing stocks looks like a good choice.

Repurchasing large quantities of repurchases at such a low stock price is beneficial to the interests of Viacom Group.

The key is, there is no money!

Paramount's movies suffered the worst defeat in history, so how could there be any extra cash flow to buy back stocks?

Dividends are even more impossible.

Nowadays, Viacom is not going to require shareholders to increase their investments, and it is impossible to bring any returns to shareholders.

The only option is to dismember the empire and split it up and go public!

Paramount has collapsed and is not qualified to split it separately.

The focus of the split is of course the Viacom headquarters and CBS Group.

However, once it is split, many problems will arise.

Viacom's main asset is cable TV network, and the main asset of CBS Group is CBS TV Station, which is a wireless channel.

Since they are all TV stations, content is the key.

Although Paramount's movies have collapsed, the film library still exists, with more than 1,000 movies and more than 80,000 hours of TV programs.

This is very important for both Viacom headquarters and CBS.

It's OK to split it up, what should Paramount do?

Dismember Paramount and let Viacom headquarters split with CBS?

As the winner of this game, Don N of course had to enjoy the joy of the winner. That night, he called Steve Burke, who had a very good relationship with him recently.

Steve Burke has just resigned from Comcast's position as president, but he is still the vice chairman of Comcast.

Comcast also has a small share in Viacom. Comcast should know more about Viacom's decision.

"Hey, Lei Shidong is old, he can't hold back."

Steve Burke sighed repeatedly, and in his opinion, dismembering Viacom was the stupidest choice.

Perhaps in the short term, it can raise the stock price and increase the total market value.

But in the long run, stripping Viacom and CBS is a mistake!

Tang En said lightly: "I have said a long time ago that he is old and should retire. Unfortunately, his good advice has become a mortal enemy. It has nothing to do with Viacom's ability to reach this day."

This is really the truth.

But, in Steve Burke's opinion, it's ridiculous.

If it weren't for your Donn Walker being too powerful, would Viacom have been so down to this point today?

First, we split PepsiCo, which is not enough!

At present, even Paramount and CBS are going to be split.

Too miserable!

He thought that he could use Michael Jackson to dismember Sony's entertainment empire first. However, he didn't expect that Don had secretly attacked behind his back and made Viacom first!

Ruthless enough!

Awesome enough too!

Looking around the world, who else can do this besides Tang En?

Even the White House can do nothing!

It is precisely because of this reason that Steve Burke became more and more cautious about Done, for fear of having some rift with him and reaping the same mistakes as Thunderstone.

Not to mention that his entertainment empire has not been constructed yet, even if one day, NBC really completes the merger and acquisition of Sony Entertainment and establishes an entertainment empire, it cannot compete with Don En!

The strength is too great!

Now that the New Global Group has not yet been listed, Tang En has become the richest man in the world. Once the New Global Group is listed... you can imagine how amazing Tang En's wealth will be.

Steve Burke sighed, "No matter what, Redstone dismembered Viacom with his own hands. From now on, no one in the entertainment industry... and even the entire media industry will ever go against you."

Tang En suddenly felt a hint of arrogance in his heart.

Others are "killing chickens to warn monkeys", but what about him?

He is "killing a tiger to warn the monkey"!

Even Lei Shidong was suppressed by him and was half dead. Who would dare to challenge other industry insiders?

Tang En smiled, "By the way, this is what I want to ask, split Viacom, what is the main thing?"

Steve Burke said: "It is mainly to divest CBS Group from the existing Viacom Group and go public separately. It is similar to divest PepsiCo last year."

"Where is Paramount?" Tang En was an insider in the industry and revealed the key point in one sentence.

Steve Burke was silent for a moment and said, "No specific solution has been developed yet, but Paramount's film library is too important for CBS. For example, "Crime Scene Investigation", this TV series is currently the most watched TV program in CBS, but its copyright belongs to Paramount. As of now, Redstone will likely make great compromises in order to complete the split as soon as possible, such as... Split Paramount."

Tang En's face changed, "Split Paramount?"

Steve Burke said "Hmm" and "Paramount has two core businesses: movies and TV. The movie business and CBS have little impact, but the TV business is too important for CBS. Back then, after Viacom completed the merger and acquisition of CBS, in order to improve efficiency and save costs, he merged CBS's TV production department and Paramount's TV production department, which is the current Paramount TV production department. This led to the current CBS's TV production department, which does not have its own TV production department. Once it is split, CBS will face the dilemma of missing content sources."

Don Eun already understood, "You mean to split Paramount's film production department and TV production department?"

Steve Burke said: "This should be the final solution. Paramount's brand name still belongs to the film production department, but the TV production department and Paramount's TV content copyright will be allocated to CBS."

Tang En said in surprise: "Will the copyright of the TV series "Mission: Impossible" and "Star Trek" have to be transferred to CBS?"

Steve Burke said helplessly: "This is nothing to do. Redstone is too anxious. He can't stand the negotiation time for too long. He wants to strip out CBS as quickly as possible."

Tang En blinked a few times and thought through many things at this moment.

No wonder Paramount fell so quickly in later generations, with six majors at the bottom. The core assets were all divided up, leaving only one shell, and it would be strange if the grades were good.

It's simply the second MGM.

In addition, Donn also understand why Viacom would rather spend $3.5 billion to acquire DreamWorks and merge it into Paramount, but he was not willing to spend $4 billion to acquire Marvel.

At first, Tang En just thought Viacom's senior management was too stupid.

Now it seems that it is a forced one.

Paramount's TV production department was divided up. It happened that DreamWorks has a complete business structure of a film and television company. DreamWorks has its own TV production department and has even produced classic TV series such as "Brothers".

The combination of DreamWorks and Paramount can indeed greatly make up for Paramount's weaknesses in lack of TV production.

In contrast, Marvel's complementarity is much worse.

From a macro-management perspective, DreamWorks is better.

"By the way, what about Brad Gray? He replaced Shirley Lansing and became the CEO of Paramount, but he didn't have any outstanding results." Tang En suddenly thought of something again.

Steve Burke said: "He has three years left for his contract with Paramount. At this time... it is impossible to terminate the contract, and Paramount cannot afford so much termination fee. However, I really want to hear it..."

"What?"

"Thunderstone seems to be intentional about Philip's direct control of Paramount."

"ah?"

Tang En was stunned.

No way?

Lei Shidong really got into the mind?

Philip Doman, vice chairman of Viacom, and Redstone's number one confidant general. He was born on Wall Street and had excellent financial means.

However, he knew nothing about movies and was just a thorough layman.

Let him lead Paramount directly?

Isn't this nonsense?

It's better to delegate power to Brad Gray!

Anyway, Brad Grey is also a well-known gold medal producer in Hollywood.

Steve Burke said: "I met Redstone on the night of last weekend and talked about this. He spent $10 billion to acquire Paramount, but in the past decade, Paramount has become worse and worse under the management of Hollywood people. He is disheartened. Or he has lost trust in Hollywood people."

Don sneered: "So it's better to appoint a financial steward from Wall Street? What a joke! Let Hollywood people manage Paramount at least maintain the decentness of Paramount's six giants! Let Philip Doman lead Paramount, that's a place where there is no burial!"

"Who knows?"

Steve Burke shrugged, helpless, and absent-minded, "Hollywood broke him, and in my opinion... he never seems to want to deal with Hollywood anymore. I heard that he is selling his Beverly Hills mansion and will settle in New York in the future."

It's very tactful.

In fact, Lei Shidong was taught a lesson by Tang En too badly.

He has no longer the shame of coming to Hollywood to get on.
Chapter completed!