Facing the Waves

The Qingshan Universiade was a complete success in a universal sense. Qingshan’s huge investment in the Universiade, coupled with the indispensable publicity, led to the promotion and dissemination of Cycling Girls on the entire Internet, starting from Pineapple.com, making cycling more popular.

This relatively unpopular project has come into people’s sight.

Generally speaking, this kind of trend comes in waves, and sometimes there is no pattern. For example, a certain trendy brand becomes popular overnight, a certain star becomes popular all over the Internet overnight, or a weight loss exercise or a life style becomes popular overnight.

Methods have swept across people's cognition and daily life. Some people may think that this is due to changes in social aesthetics and ideological trends, while others have tirelessly excavated and studied the so-called phenomenon, forming a soil and window for accumulation, which always brings different opinions and opinions.

Discussion of collision.

However, one thing can be confirmed. The spread of "Girls on Bicycles" on the Internet has attracted people's attention to the Qingshan Universiade as the background of the event. In addition, Qingshan City has indeed spent a lot of money to promote and build hard power, making Qingshan City temporarily famous in the country.

The area has become a hotbed of intense public exposure.

Many reporters and self-media flew to Qingshan to visit places with delicious food and beautiful scenery. Some posted photos of themselves with athletes during the Universiade. Some experienced the various local cultures of Qingshan in depth, took videos and uploaded them online to their surprise.

Don’t be too relaxed when it comes to gaining followers. Topics related to Qingshan suddenly appeared on various trend lists.

In this process, the "building a garden city" and "hugely invested infrastructure venues" promoted by Qingshan City were all unveiled one by one, and became the subject of countless people posting about themselves on social media, short videos, and photo scarves.

The eye-catching backgrounds in photos and videos have become a popular phenomenon.

Not only internally, the international journalists and media in Qingshan during the Universiade also radiated a lot of praise internationally. Crowe's "Morning News" and the Brazilian Federation's "Daily Sao Paulo" had special topics.

Cesini, the editor-in-chief of Gazzetta dello Sport in Italy, the world's largest sports newspaper, wrote an "heroic article" immediately after returning to China, focusing on the integration of modernization, ancient culture, and the logistics of offline and online sales of related products.

The development of the city, the impact of tourism revenue and other aspects have demonstrated the "greatness" and "success recorded in history" of this Qingshan Universiade. He was so blown away that several Ks were posted under his international social media account.

's message.

This effect made many cities in the country extremely jealous for a while. Unexpectedly, Qingshan City suddenly became famous, and study tour groups organized by various city governments also rushed to Qingshan to "learn from it" one after another.

Of course, some first-tier cities, which are at the forefront of domestic trends and urban operations, are feeling the pressure. Unexpectedly, Qingshan City actually took a different approach and revitalized the entire city through a documentary filmed by a young director.

A big publicity move.

The old first-tier cities in the country are feeling the pressure, and some cities that are already competing with Qingshan for the new first-tier cities are even more threatened by the approaching troops. They even directly initiated the government to hold a wave of cultural industry meetings, inviting celebrities as guests, and began to launch surprise attacks.

You recommended the top "generals" according to the gourd painting and then sharpened your sword to create your own city's propaganda war model.

In today's era, major cities also pay attention to "traffic passwords", and at any time, the competition for talents is at the top of the strategic high ground.

If a city wants to develop, stimulate investment and economic growth, and gain internal driving force, it needs a steady influx of talents, and the outside world needs to be willing to invest resources and grow together with the city. So how to retain these talents, and how to attract external resources, a city has to say well

You can tell your own story and make achievements, and you can amplify and publicize these. This is the truth that is universally applicable.

There is no doubt that Qingshan has successfully fought this propaganda campaign. Taking advantage of the momentum of the Universiade, it has become popular in the fierce competition among domestic cities. Like a catfish, it has stirred up drastic changes in the competitive strategies of major cities in the country. Countless people have studied this

The media, experts and scholars in the field also saw this change.

"This young director is extraordinary. He has single-handedly changed the competitive landscape of domestic urban publicity in the future!" "Looking at the new way of urban competition in China based on the publicity breakthrough communication effect of the Qingshan Universiade. Hundreds of rivals compete to win, who can stand out in the new era?

?》Such articles written by good media and researchers have appeared in major publications.

But some people question whether it is too exaggerated, because after all, Chen Yiwen is still a college student. Although genius does exist, in the final analysis, the idea of ​​"improving the city's competitiveness by one's own efforts" sounds harsh, and many people think

All this is just chance, this kind of reputation is really too much.

So it also appeared, "Although that Chen Yiwen is indeed talented, Qingshan is just lucky this time and everything is on the right path..." "Qingshan is still short of people. At this time, the only one who comes up is just

A young man who was praised for making a bicycle racing record has only a limited qualification. In the final analysis, it is because of the weakness of local talents in Qingshan." This type of rhetoric.

Chen Yiwen has become Qingshan's great treasure.

Mayor Yu Lu and Chen Yiwen took a group photo together, then turned around and sent the photo to their circle of friends, with the text: "This young man has an unlimited future. He is the breakthrough point of our Qingshan publicity. He has made a turnaround, and the future will be great."

A superstar, the pride of our Qingshan people!”

Yu Lu's statement about his turnaround is quite intriguing. No matter what he has experienced before, everyone now understands that Yu Lu is already in control of the overall situation.

This successful publicity not only brought Qingshan to the limelight across the country, but also made Yulu better. For him, it also brought development opportunities for Qingshan City, more cultural stories, and a stronger humanistic atmosphere.

, a better publicity position, more investment and talents are indeed a huge growth point for the construction of Qingshan.

Yu Lu also spontaneously thought that his approach to the battle was a stroke of genius, so he would make waves wherever he went. The wind started from the bottom of Qingping, which proved his courage and vision.

Of course, Chen Jiaqian and Qin Huiru have also become the focus of the Qingshan business community because of Mayor Yu's enthusiastic support of Chen Yiwen. Nowadays, it is widely spread in the business community that having children is like Chen Jiazi. Those rich generation business owners who have accumulated a lot of wealth take Chen Yiwen as their example.

set an example

When it comes to beating one’s own children, it’s okay to say that they are just the second generation of rich people who do nothing and pursue pleasure all day long. Some of them are very hardworking and they are suffering from an unreasonable disaster. Therefore, Chen Yiwen’s “shadow of other people’s children” has spread over a large area.

diffusion.

In fact, Chen Jiaqian’s Honghan Factory also received many orders during this Qingshan promotion. The popular Universiade mascots and Qingshan intangible cultural heritage products are all shipped from Chen Jiaqian’s factory. Honghan

The factory is responsible for the IP week of Pineapple Network

After customizing, Chen Jiaqian embarked on the youth economic route of developing derivatives based on content. Sales have been rising steadily. With the surge in orders, Chen Jiaqian is also planning to introduce several more advanced production lines to cope with the expected future.

blowout development.

Now Honghan has nearly 80% share in the domestic emerging content IP derivatives market. The key is that this is a blue ocean. This market will continue to expand. As Pineapple.com will launch more self-made dramas and content IP, as well as Honghan

With the Dokdo effect, we may be able to firmly dominate this market for many years in the future.

Thinking of this, Chen Jiaqian felt a little worried. His father's career was making rapid progress, but his son was not determined to do this. How would he inherit his family business in the future? Chen Jiaqian did not expect that he would start to consider this issue.

…

Liu Mengtian, the favorite of media reporters, sat in the studio again. This time he was participating in a celebrity interview event in Qingshan. The female host smiled and said, "First of all, congratulations to Principal Liu. Qingshan Business School has been promoted to Category A in two subjects this year.

At the same time, in the past two years, the business school rankings have skyrocketed.

Sheng, from more than 200 in the country, now to 127th, everyone said that the business school was something you ignored in the past, but now you can't reach it, and it is about to become a shining famous school. Today, we asked Principal Liu to "give us a class"

, how did you achieve such a rapid improvement in the business school rankings?"

Improvement? Liu Mengtian smiled leisurely, and his inner activities were very rich. It was nothing more than being able to recruit better teachers, the conditions of student sources have also improved, and now that he has money, he is not merciless when buying things. In the final analysis, he is just like Chen Yiwen.

flag,sudden school students

It was so busy that he spent money to build a Zhigu Building for him, and all kinds of resources were piled up. It seemed that those scholars had such an attitude towards even the students, and he, Liu Mengtian, looked like he would welcome talents as long as they were there.

Posture, business school is simply the best place for them to study and specialize.

Others only saw that the disciplines of the business school suddenly became much stronger, but who knew how many people he had poached behind his back, and how many teams he had been looking forward to for a long time? As the saying goes, as long as the hoe is used frequently, there is nothing that cannot be poached.

He reached the corner of the wall. He used to be a rusty hoe and couldn't use his strength. Now he has money. Super alloy hoe, which wall can withstand my strength and this internet celebrity face?

But of course you can't say that in an interview, so Liu Mengtian also formally talked about how to layout, how to adjust management, how to develop subsidy programs for various subjects, etc., creating a person who is dedicated to the future of the school all the time.

The image of an educator, the host was in tears when he heard this, and he felt that not awarding the labor medal to the person in front of him would be an insult to his talent.

"Chen Yiwen is also your student. It is said that during the Universiade, he presided over the filming of "Girl on a Bicycle" while coordinating the promotion of various director groups. He did very well in the Operations Research course of the Business School. This is the reason why the Business School has prepared for today's rapid changes.

Comprehensive talents created by the times? Talents in the new era should all

He should be such a compound talent. He has keen insight and can detect the details of the world, and conceive scenes or stories in his mind. He also has considerable financial organization and coordination skills, and can do business like running a company or a factory.

, it’s really amazing!” The host praised sincerely.

Liu Mengtian smiled calmly and said, "He is not good enough yet, let's keep up his efforts."
Chapter completed!