"Mirage cinema technology is essentially a combination of multiple holographic technologies. It uses nitrogen as a medium for light mist projection, plus ionized air to produce an explosion effect to create images. Don't worry about ionized air. In fact, laser blasting

The air will only produce a burning sensation on human skin, which is equivalent to sunbathing. The harmful intensity of ultraviolet rays is far lower than normal sunbathing. As long as it does not directly affect the eyeballs, it is very safe and environmentally friendly..."

"The application of this technology to movies is only one of its uses. Our open interactive technology can also be used in engineering modeling, aerospace, surgery, and online teaching..."

On the screen, Wang Zhizao, as a leader in technology, introduced the technology applications of Zhizao Company in a CCTV variety show, which aroused waves of exclamation.

Short videos, Internet hot searches, and mirage technology all frequently appear at the top of the list.

At the same time, the Tianyuan Cabin Studio based on mirage technology went overseas, and there was a long list of overseas special effects companies to cooperate with. Those who were interested analyzed the cooperation list and found that many of them are key technology companies that are unique in the industry.

What pushed Wang Zhizao to the top was his rejection of the US$1.3 billion acquisition by Disney Pictures, which shocked people. But when you think about it, it’s natural. As long as you think about the technology of Zhizao software, you will feel that it has great prospects.

, where can the current interests be bought?

However, even if the Zhizao company rejected Disney's acquisition, the two parties have reached several strategic alliances. Tianyuan Technology Equipment Company established overseas by Wang Zhizao is an overseas film and television application company of Mirage technology, and Disney has reached a strategic alliance.

After the agreement was reached, Disney's stock price soared, and the name Wang Zhizao also became popular on the Internet.

The chain reaction has added fuel to the fire, and Mirage technology continues to break through barriers, even more effective than IMAX technology back then.

The film industry is actually an industry that relies heavily on marketing and social awareness. Historically, many of the things that have been able to drive theater traffic and pull people out of their homes and into theaters are also new technologies, marketing momentum, and the influence of word-of-mouth. What contributes most to the box office will always be

They are all impulsive consumers who come here for the impact of new technology concepts and new visions.

Previously, "Journey to the West" created mainland film history and pushed the market to a new level. On the other hand, the virtual theater technology brought by smart glasses also made everyone in the film industry feel insecure. The emergence of television once caused the number of moviegoers to drop by 90%.

%, the birth of streaming media is also believed to threaten the film and television industry, but eventually the film and television industry will give birth to a white knight, bringing a new pattern and transformation to the entire industry.

Mirage technology is the white knight of the film industry.

Coincidentally, both virtual cinema and Mirage Cinema are produced by the same company. Is this a revolution for the industry and for ourselves? Or do we think that people are interested in both offline cinemas and online virtual cinemas?

Demand can never eliminate each other, so both ends must be occupied and both must make money?

At the Juxing Industry Alliance meeting, Luo Wen announced in a high-profile manner, "The alliance is coordinating resources and working hard. The next films we will introduce include Lee Ming-cheol's "Fugitive", Kubo Mi's "Suspect", and "Metropolis",

There are Robert's "The Return of Poseidon" and Alfred's "The Thirteenth Step", a series of blockbuster movies and TV dramas. We must go all out to continue to work hard for the prosperity of the domestic film market!"

The words of the chairman of Juxing Industry Alliance mean that Juxing Industry has mobilized the resources it currently has, introduced a bunch of blockbusters and regained control of the theater chain, and will pursue the new strategy of Pineapple.com.

Internet platforms such as Tenda Video, Qiguo Video, and Chaoyang Video are also making further efforts to seize control of the Internet.

It means that Chen Yiwen and Pineapple.com are fighting on their own, fighting both the Internet war and the theater war of the physical film industry.

People from all walks of life have sorted out the entire story and have been discussing it intensely in various online forums.

"The fight is about to begin! The fight is about to begin!"

"What is Pineapple.com doing? During the sci-fi season of the major video company, Gao Shuren broke out with the fully realistic urban light comedy "The Truant Policewoman", which turned the sci-fi season into disgrace. Now it is said that in order to welcome Gao Shuren's "Wandering"

"Planet", many cinemas are upgrading the Mirage Hall, they say it is the cinema model of the future!"

"Pull him down? This is the future? What virtues and abilities does he have? A director who was forcibly promoted by Pineapple.com. I admit that he has some small achievements, but Gao Shuren is still far from a master. This is a scam. Just watch it. Now

You fool everyone into investing in building a holographic theater, but then nothing happens and they become the playthings of capital!"

"Isn't it the future? Understand, the current film and television industry is just a decentralization of this technology. Really valuable industries have already been using this technology! If it really works, if movie theaters don't make changes, they will be swept into the era.

Garbage heap!”

On social media, big Vs are fighting each other for their own positions or Xiao Jiujiu.

"Package a concept, then blow up the balloon, and let you fools take over. If holographic technology is really that easy to implement, if foreign countries don't do it first, when will it be your turn?"

"We are still superstitious about what foreign countries do. The success of "Journey to the West" after its release proved that we also have our own super blockbusters! Then it came unexpectedly. If you don't keep filming an old-fashioned myth over and over, people in foreign countries

The most popular movies are science fiction, technology, and brain-burning dramas, but we use old fantasy as a treasure. This is called having no structure and innovation! No, Gao Shuren is here to slap you in the face, telling you that we also have top-notch movies.

Creativity and imagination!”

"The name sounds cool. I'm not optimistic about it. Just keep saying it here. If I live broadcast eating food for more than 500 million yuan, it's just a gimmick by the intelligent manufacturing company to package its own technology. It's a capital act! What's more, there are so many introductions.

Movies are being released together, what’s not good about watching, watching a bad movie? Those who make small online movies should stay in their own circle and don’t come to the big screen to try!"

…

In June, the popularity of mirage technology reached its peak. On the 29th, during the summer vacation, "The Wandering Planet" was released in theaters at odd hours.

In fact, there are not many movie theaters showing in the early morning of the 29th. They are basically concentrated in several major cities such as Beijing, Zhonghai, Shenzhen, and Qingshan. Cinemas with Mirage Cinemas are responsible for the early morning screening. On the one hand, the Juxing Industry Alliance provides theaters with

Due to the pressure brought by it, some theaters have to hide it even if they renovate the Mirage auditorium.

On the other hand, it is also because the cost of zero-hour theaters is higher, including overtime pay, air-conditioning and electrical expenses. In fact, there were not many regular large theaters at zero-hour theaters in the past, and this is also because the public generally does not have the inertia to watch movies at zero-hour theaters.

So when "The Wandering Planet" premiered at midnight, the outside world was still a little surprised. Are you really afraid that the first wave of word-of-mouth collapsed, and then there will be no one-time deal?

However, the publicity has already been launched, and the premiere theater, which has been preparing for this for a long time, has everything ready in advance. When late at night comes, only the lights are left on the city's roads, and the lights of thousands of houses begin to turn on and off. The earth under the scorching heat of the day gradually loses its temperature, and time

Gradually pointing to the twelve o'clock position, the theater welcomed the audience who bought pre-sale tickets to watch the movie.

They were in groups of three or five, people dressed as students. Perhaps they were not here for the movie. They just happened to have an appointment for a party today during the holiday. They went to the amusement park, ate hot pot and wandered around, and at this time they had another appointment.

Movie, as the end of their happy holiday time.

There are also couples who look like a couple holding hands and buying food at the counter. They may have learned about this topical movie on the Internet, but more importantly, they are here for the so-called innovative new technology. For the two night owls,

Occasional movies are just right for young people.

There are also people from the media who come together to watch the movie. Discussions about this movie are now quite intense on social media, topic Q&A websites and forums. They want to get first-hand information and strive to speak truthfully.

As these audiences entered, the screening halls in various cities were lit up one after another.

…

As for Chen Yiwen, he originally didn't plan to go to the midnight show, and he didn't make any arrangements. After all, he had been busy all day and night. After editing the final version, he couldn't even take a second look. It is said that now is the most relaxing time.

It should be a good sleep for a few days. Now it will premiere in the online virtual theater three days after it is released in theaters. This can be regarded as giving enough time to the offline market. It’s just that on the day of the zero o’clock screening, I couldn’t resist the enthusiasm of people around me. Liu Yuzhuojun had already been there

After waiting for a long time in Zhigu Building, a group of people dragged him along.

Chen Yiwen didn't make any arrangements. Liu Qirong and Wang Xiangchuan spontaneously booked the venue and invited people from the industry to do it. They only held it in theaters in Beijing and Zhonghai during the day.

However, they were still paying close attention to the reputation of this movie at the midnight screening. Even after Liu Qirong and Li Qiyun confirmed that Chen Yiwen was dragged away by his classmates and would not follow them, they went to the cinema at the midnight screening together, just for the first time.

See the feedback immediately.

That was the first time that mirage technology was officially unveiled to the world.

Ever since primitive people first told stories around the campfire, human beings have been fascinated by this top-level entertainment that puts themselves in a warm and comfortable safe zone, but their brains and hearts follow the story protagonist's adventures and pursuit of excitement, which is also based on fantasy.

Stories are the best.

In the time and space before Chen Yiwen, technology was far from reaching such a step. But in this time and space, I met Wang Zhizao. After this technology was realized, there was no one who could demonstrate the potential and effect of this technology for the first time.

There is no better method than science fiction films and television works.

The prototype of the special wandering planet itself has a grand theme and majestic momentum.

The threat of the coming apocalypse, the oppression of the underground city and the heavy smell of metal machinery, and the ecology of human new civilization. When the cinema becomes an underground city, it brings an extremely powerful sense of substitution. Everyone feels that they have become a slum.

Refugees, surviving by faith have only a slim hope for the future of humanity.

When they are in the transport vehicle, they feel as if they are also a member of the rescue team.

Being on the surface of a planet covered with white snow makes the feeling of the era of human escape even more profound.

I can immersively see white snow falling, the ground shaking as the carrier vehicle passes by, metal man-made components exposed on the earth, and the planetary engine that carries the hope of humankind's future is standing taller than the Himalayas in the distance. What did I fail in my studies?

The pressure from the boss, having to go on a blind date today, what to eat tomorrow, and other worldly worries were all thrown away in an instant.

This is the charm of primitive people telling stories around the campfire, even if they will be hungry tomorrow, even if they still have no food and clothing, even if there will be a dangerous hunting and fighting tomorrow.

But right now, the story and the world right now have become everything to you.

When the whole story is finished.

All the scenes that people have experienced, the science fiction world presented by mirages, all disappear in a blink of an eye, making people wonder whether this is a fantasy, or is the human world a fantasy?

The impact of the story and images made them unable to extricate themselves for a long time. Even at the end, the audience stood up and applauded spontaneously.

Some members of the media turned on their cell phone cameras and silently recorded this situation.

"I actually experienced a virtual movie in a real movie theater? Can you believe it! It's so shocking that I can't describe it. It's more like I experienced it myself! Yes, especially during the saturation rescue, countless people in

The rescue vehicles running on the plains turned around, and the momentum of human beings struggling to survive with thousands of troops fighting for their lives was infectious. With the blessing of mirage technology, I felt like I had become a part of it. At that time, I burst into tears.

Do you know that feeling? Remember to watch Mirage Hall! You can rush! You can rush!" An Apu host who watched the zero-point show rushed out the video overnight and clicked to upload. Not long after it refreshed,

, 20,000 people have viewed it, and after another refresh, it was 40,000 people. After another refresh, it quickly reached 60,000, and the number of likes exceeded 10,000 in less than an hour! Shocking likes ratio!

The messages on the barrage were all: "I bought the ticket!" "I bought the ticket, let's go now!" "Already at the entrance of the theater!"

As the effect of zero-hour screenings spread, many theater chains soon began to make adjustments. Some theaters that worked at eight o'clock issued emergency orders and called back their employees to work overtime in preparation.

At six o'clock in the morning, there are already long queues at the door of many cinemas that are open. All cinemas that have undergone renovations and have mirage technology have seen a sudden increase in ticket sales pressure. In the backend of the ticket purchasing software, the vacant seats are quickly occupied.

, it was quickly announced that the event was sold out.

"Mr. Wang! Our theater chain's ticket booking system is paralyzed!"

"It's only seven o'clock in the morning? Someone is messing with us?" Wang Shidong, the president of Halo Link Cinemas, couldn't sit still and stood up from the table.

"No, the traffic is too large. We are now contacting the support company for repairs, and at the same time let the distribution platform share some of the traffic pressure! Restore it as soon as possible!"

"The show is completely booked, and one Mirage Hall in one theater today generated more than 200,000 in ticket sales!"

"One theater exceeds 200,000 yuan a day!?" Wang Shidong stood up with excitement. Only practitioners know what this amount represents. Generally, a small and medium-sized cinema has five halls that are full for seven shows a day, which only costs more than 100,000 yuan.

The turnover, online ticket purchase of Mirage Hall now exceeds 200,000 per day! One hall is worth one theater!

Thinking of Li Qiyun's previous commitment to him to promote Mirage Hall for his theaters, it was actually a huge gamble for Wang Shidong. This not only required the sacrifice of the interests of the theaters, but also meant the sacrifice of the Juxing Industry Alliance.

He resisted. But after he decided to push forward, the theater chain built probably the largest number of Mirage Halls among theater chains in the country. Under the vigorous renovation, he was under unprecedented pressure. These new technologies require acceptance and activation.

What an armed cinema needs is a powerful movie.
To be continued...