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Xiao Feng was still very happy to be able to give feedback so quickly. The main target of this report was Xia Hongtao, and his overseas relatives really played a very critical role this time.

It turned out that two days ago, after Xiao Feng asked him to investigate the Southeast Asian market, he immediately contacted his relatives.

The feedback given by his relatives can be said to be quite enthusiastic.

Now the reputation of famous chefs has spread to Southeast Asia. Everyone knows that there is a Chinese fast food chain in China that is very good.

Now this fast food chain is actually interesting to enter Southeast Asia, and everyone is very happy.

It provided a lot of information to Xia Hongtao. Because of this, Xia Hongtao completed the general market survey so quickly.

"...Well, according to the information feedback given by my relatives, if our celebrity chef group enters the Southeast Asian market, there is still a great hope of success. However, because of the hot weather in Southeast Asia, locals may have some preferences for certain flavors, such as spicy and sour, satay, curry, etc. If we want to enter the local market, we may have to make some adjustments to the products we are promoting based on the tastes of local consumers."

Xia Hongtao reported the situation to Xiao Feng, and Xiao Feng nodded after hearing this. He thought what Xia Hongtao said was very reasonable.

In fact, he arranged for Tian Qing to send a lot of people to North America and Europe to do market research, intending to develop some products suitable for the tastes of local consumers.

This famous chef makes fast food. If you want to become a real international company, you must have international sentiment.

It is not possible to stick to the concept of being the best in Chinese food every day.

Many Chinese consumers look down on Kaifeng cuisine and Golden Arches, but Xiao Feng really wants to tell people like this that you'd better jump out of the wellhead and take a look. It's really not a pity for them to truly become a world-class well-known chain.

Especially Jingongmen, this fast food restaurant in China may not be able to compete with Kaifeng cuisine, but internationally, this company is much more powerful than Kaifeng cuisine.

One of the main reasons why he was able to be strong is that this chain store has not been opened all over the place, so people will never be self-confessed and only sell foods that the Americans like.

They will develop foods that are suitable for local consumers' tastes based on the tastes of local consumers. For example, in China, they have developed many burgers that are suitable for Chinese consumers' tastes.

The reason why they have never done Kaifeng cuisine in China is entirely because the Chinese initially did not accept hamburgers, and probably Chinese consumers are more able to accept fried chicken.

However, Jingongmen is a company that focuses on hamburgers, which is the main reason why they are not as strong as Kaifeng cuisine in China.

Not to mention their competitor Kaifeng Cuisine, even localized products such as old Beijing chicken rolls can be developed, which shows how localized and internationalized their products are.

So if their celebrity chefs really want to become an international fast food chain, then they must keep up with the route of these international giants in terms of catering localization.

Those European and American consumers are used to eating hamburgers and pizza stomachs. If you ask them to eat Chinese food every five in the mountains, they may still be fresh, but if you want them to eat every day, it is definitely impossible.

So how to maximize the winning of local consumers is to launch foods that suit the tastes of local consumers.

For example, Xiao Feng was considering that in the European and American markets, fast food such as hamburgers and pizza that suit European and American tastes, of course, it is necessary to create a taste that suits the characteristics of their famous chefs.

This is naturally inseparable from it. They added various sauces with mushroom powder.

For example, the tomato sauce, barbecue sauce, sweet spicy sauce, mayonnaise, etc., which Europeans like, now they have newly hired food research and development personnel in the seasoning factory on the island.

In fact, compared with Chinese food, the production of Western fast food is simpler.

Because it is fast food, there is no need to consider the heat, side dishes and other factors like Chinese food. It only needs to be put together in a very industrial manner.

Two slices of hamburger bread, plus meat patties, vegetables, cheese, and then squeezed with sauce. For example, Chinese cuisine bags also need to be made, cooled, encapsulated, stored, transported, then heated and served with rice before they can be delivered to the consumer's dining table. This series of processes is much simpler.

The quality of Western fast food is completely reflected in the sauce.

Therefore, this not only saves time and effort, but also has a way to make money, so Xiao Feng naturally did not miss it.

Before, he had been thinking about how to launch the Western fast food made by this chef and in what way it was launched.

For this, he also asked Tian Qing to hire several European and American R&D personnel to go to various fast food restaurants in Europe and the United States to take samples and investigate.

At the same time, based on the advantages of their celebrity chefs, they are specially developed and built, and their celebrity chefs manufacture their own Western catering system.

Look at the international catering giants like Golden Arch and Kaifeng Cuisine. The menus of various cuisines are as high as 10,000. The more varieties, the more they are, the more they are, the more they are, the more internationalized they are.

Famous chefs who are determined to develop into international giants are naturally unwilling to fall behind in this regard.

Now that Xia Hongtao proposed to develop a specialty restaurant suitable for Southeast Asian tastes, Xiao Feng naturally would not refuse.

This is their only way to go international. It is not enough to just stick to the concept of Chinese catering in the world.

In the future, they will still recommend these fast food restaurants abroad. The braised beef brisket rice made by their famous chefs is the world-famous signature, just like the giant set meal of Golden Arches.

But at the same time, most other products will be local specialty restaurants with obvious localization, so as to more effectively attract local diners to come and have a meal.

After hearing Xiao Feng approved this request, Xia Hongtao was even happier and worked harder when introducing the local situation.

However, he had to say it carefully for the next conversation.

"Boss, for safety and other reasons, I suggest that when entering the Southeast Asian market, we can appropriately introduce some local strategic partners and cooperate, so that we can develop local markets and reduce a lot of trouble."

Although Xia Hongtao's words were very tactful, Xiao Feng still understood what he meant.

It’s nothing more than looking for some partners locally. Of course, these partners must be very powerful, which can avoid many unnecessary troubles.

In fact, an international enterprise will inevitably encounter such a problem when doing business around the world, which is to be questioned by various local local snakes.

As the saying goes, the King of Hell is easy to meet the little ghosts, and some local big names may not necessarily fall in love with your business, they care more about political achievements.

But it is difficult for those little kids from various real power departments to deal with. Perhaps there is a big family behind these people who want to support them, and they happen to have such rights.

Even if the projects approved by the above can give you various excuses to question you, especially when you are wearing the cloak of "democracy".

The United States is the country with the most multinational companies and the best business in the world. Why is it not easy for their companies to encounter such problems?

That's because they are still the world's leader now. They have hundreds of military bases around the world, and their fleets are wandering around the oceans that are worthy of numbers around the world.

Moreover, there are a group of younger brothers around them, and many countries in the world have various relationships with them.

China is not as powerful as the United States, so if Xiao Feng wants to make a fortune, he must consider finding suitable partners in the local area and giving up some of the benefits.

In fact, the reason why his famous chef manufacturing was able to be made in Europe is mainly because of Pierre's relationship.

Pierre penetrated him, and their Saint Road Group actually helped him block a lot of guns invisibly.

If Pierre hadn't helped him open up the road, he would have to rely on himself to develop the European market. Haha, stop dreaming.

Not to mention that those arrogant Europeans can have various excuses to stop him, just an ideological problem can make him diarrhea.

Even if the store can be opened, once the business is done well, it will make the local people jealous. You can't stand it if some gangsters visit your store all day long.

Those Europeans are not good cakes. Their journey of making a fortune is a dirty history of robbery.

And when it comes to Southeast Asia and other parts of the world, that's even worse.

Especially in Southeast Asia and South America, these laws are not perfect and society is not considered peaceful.

If he didn't find some local real-powered figures to cooperate, then he wouldn't have any idea of ​​opening his store in those places.

After all, China now does not have too many garrison bases and not many ocean-going fleets on the overseas sea, swaying around the world.

Therefore, these businessmen who go out to sea must be more realistic. If you want to do business locally, you must make friends with some local power-based figures.

Xiao Feng was prepared for this, so when Xia Hongtao tactfully put forward this opinion, he did not object.

"Well, yes, let's leave this to you and Tian Qing. You go to Southeast Asia countries and find some local businesses that are powerful to see if they have the intention to cooperate. Remember to choose Chinese businesses first, and secondly, you should be patriotic. Those who have a strong anti-China awareness and are closer to those bastards in Xiangjiang and Baodao, even if the conditions given are good, we will not cooperate with them."

Xiao Feng ordered Xia Hongtao and Tian Qing to say, and also drew a red line.

"Don't worry, boss, we know what to do."

Xia Hongtao and Tian Qing were very happy to be the pioneer in market development.
Chapter completed!