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821 Two pain points

For an Internet platform, if you want to grow bigger and stronger quickly, the most important thing is to find the pain points of consumers and then start to solve the pain points.

This is the so-called business innovation model!

For example, Taobao initially solved the pain point of price opacity between manufacturers and customers.

Their appearance directly opened up the channels between manufacturers and customers and eliminated middlemen, so they could quickly become bigger and stronger.

When Mr. Wan wanted to build this medical platform, the pain points he chose were very accurate.

One of them is the price issue of imported special medicines. It is not difficult for him to reduce the price and find other related users to escort the domestic resistance.

It's nothing more than the exchange of interests [Biquge www.biqugeso.vip].

But this is still impossible to compete with, and comes from the competition of peers.

He can do this, and Taobao and Duoduo can do it too. If others think that he is a threat, then they can gradually become such a platform at any time.

So he chose the second pain point, which is to solve the problem of unreasonable allocation of medical resources in China and the increase in doctor-patient conflicts.

The main conflict between doctors and patients in China is still due to the unreasonable allocation of medical resources.

Why do many patients, even though they have some minor problems, are willing to go to Grade A hospitals to see a doctor?

It is obviously a disease that can be treated in local Grade A hospitals, but they have to go to Beijing or Puhai to find industry experts there to see the doctor?

This mainly involves the issue of mutual trust between doctors and patients.

For example, the patient also knows that he has obviously had some colds or not very serious diseases, such as cholecystitis, tenosynovitis and other diseases that are one level higher than the cold.

I have visited some hospitals such as tertiary or second-class hospitals before.

However, some of the doctors in these hospitals have insufficient levels and cannot understand such minor illnesses. Or because the number of patients in this hospital is insufficient and the income generated by the department is insufficient, the hospital provides excessive treatment for patients.

It was obviously a minor illness, but the patient had to repeatedly test and get injections, causing the patient to die. In the end, the money was spent and the disease was not cured.

This has led to more and more people going to Grade A hospitals once they are sick, and they don’t really believe in doctors.

However, hospitals like the Third B and Second A do not have enough patients, so the hospital income is insufficient and the superiors don’t have enough funds. The doctors’ salary can only be paid at 50%.

In order to generate income, doctors had to repeatedly over-medicate patients, which eventually led to a vicious cycle.

The more severe the doctors in hospitals 3 and 2 A, the fewer the patients will be.

The more patients are concentrated in the Grade A hospital, the more doctors in the Grade A hospital are tired of dealing with it. In the end, they have to deal with many patients with milder symptoms.

This often occurs when patients are in a Grade A hospital, queuing up for a few hours, but they can see the doctor but are sent out in just over ten minutes.

In this way, over time, the patient will feel resentful to the doctor.

If the treatment effect is not ideal, vicious incidents of injuring the doctor or even killing the doctor will often occur.

This is the main pain point of the current doctor-patient conflict.

It is very good to Xiao Feng's opinion that Mr. Wan chose this pain point as the entry point.

The platform signed all the top experts and elites in various medical fields concentrated in Beijing and Puhai.

Let them open online video consultations on their online platform in their spare time every month, and allow ordinary doctors who sign up for observation and study.

This will form a virtuous cycle that complements each other, and experts will gain more students, preach and gain reputation.

Ordinary doctors have the opportunity to learn the skills of experts to improve themselves.

Moreover, on the platform, patients who come to the hospital will be classified.

Ordinary patients are assigned to ordinary doctors. The more serious the condition, the higher the level of experts.

It will also implement a strict rating and scoring system to allow patients to rate their doctors.

Doctors with high ratings can get more platform resources, such as having the opportunity to study with industry experts, obtain more patient recommendations, and get more shareholding.

The platform will also develop supporting diagnosis and treatment assistants to remind doctors and patients to make an appointment for follow-up visits and confirm the effectiveness of diagnosis and treatment.

In terms of customer development, the platform mainly targets young white-collar workers who are in fast-paced and high-intensity living conditions in big cities.

These white-collar workers usually don’t have a long experience in society and have not had a lot of wealth.

I am very busy and tiring at work. When everyone advocates 996, high-intensity work has made various chronic diseases younger.

And these young white-collar workers don’t know that they should go to see a doctor.

But it is difficult to take sick leave in the company they work for.

And most of them don’t like it either, the scene of crowded people queuing up to register in the hospital.

The emergence of this kind of medical platform has greatly solved their problems.

Just download an APP, simply enter your own condition in the consultation area, and then you will be assigned to a junior doctor.

When conducting video consultation, the doctor will diagnose and treat the disease according to the condition, and try to simplify the process of going to the hospital to draw blood and take X-rays.

In fact, many patients often complain about this link the most. They obviously have a small cold, but when they go to the hospital, the doctor will ask you to draw blood, test, and take a video, which is basically equivalent to a complete physical examination process.

To do these things, it can be said that you have to queue up in everything. It is already a headache to queue up in registration, but you have to queue up in blood tests, or to queue up in filming.

After a round, it takes most of the day. When the results are obtained, it will be in the afternoon or tomorrow before you can see the doctor and diagnose the condition.

The final result was still a slack, which made many young white-collar workers who were difficult to take sick leave and couldn't help but curse.

It was a very simple question, but they had to make it complicated.

Isn't it just to make everyone spend more money?

The patients think so, but the hospital also has its own difficulties. Why don’t they know that it can be cured by prescribing two pills or placing a water on these patients?

But why do you have to ask them to take blood tests and take a video?

On the one hand, it is to improve the diagnosis of the disease, and on the other hand, it is because many hospitals are scared by doctors.

In fact, twenty years ago, in domestic hospitals, when you went to see a doctor, some doctors of minor illnesses could indeed make a clear diagnosis based on their experience.

But later some medical troubles were to exploit loopholes in this area, and after the doctor made a diagnosis.

They repeatedly stayed in the hospital and were not discharged, saying that you could not cure it, and repeatedly caused some symptoms for themselves, which was to extort money.

In the end, the hospital was also scared, so in the end, it had to add such a test procedure before the diagnosis.

In Grade A hospitals, because there are too many patients, there is indeed a process of queuing up everything.

This is indeed the main reason why many people are dissatisfied with this process.

The pharmaceutical platform invested by Mr. Wan is to greatly shorten this process.

Patients can rate the doctor, but at the same time, the doctor and the platform will also rate the patients.

Do you want to come here to cheat doctors and blackmail the platform? Haha, this platform is not a hospital.

Hospitals are afraid of medical trouble because the hospital is public, and hospital leaders are all political leaders, and they are afraid of slandering their careers, so they are unwilling to make a big fuss.

But the platform is purely commercialized, so the least you are afraid of these troublemakers.

If you dare to blackmail, you can beat the lawsuit to the end. Anyway, the legal department that the company spends a lot of money every year will not be in vain.

It is precisely because of this structural design that the form of online consultation is transformed into possibility.

Once this online consultation model can be achieved, it will greatly save patients' time.

Let those tools who are struggling in metropolises arrange their time more flexibly and obtain effective medical protection.

Moreover, face-to-face contact is not required, and the possibility of a doctor-patient conflict is reduced.

After listening to Mr. Wan’s detailed organizational structure introduction of this platform, Xiao Feng expressed his great appreciation.

"Indeed, if you can solve all these two pain points, you will really not have to worry about it. This platform cannot develop!"

"Haha, that's a must. The only headache now is some technical problems."

"Oh? Which technical problem?"

"Actually, when I was building this online platform, I had a preliminary idea, that is, for example, preliminary blood tests, tests, etc. After all, this kind of blood test can greatly improve the doctor's judgment of your condition."

"Well, this is true. Sometimes doctors can see many problems with a blood indicator. But to be honest, X-rays, CT scans, and many doctors in ordinary hospitals with third-B and second-grade hospitals cannot understand them."

Xiao Feng is not looking down on those doctors, but telling the truth.

This is a very important way to diagnose patients with movies.

Not to mention the doctors in the Third B and Second A hospitals, in fact, many doctors in the Third A hospitals are not very good at watching movies.

Xiao Feng has experienced this personally.

Mr. Wan nodded.

"When this medical platform was built, I planned to build a physical examination station in major cities. In this way, I would like to consult patients and take time to go to the physical examination station to draw blood and do a physical examination. Then, while getting the diagnosis results myself, his diagnosis results will also be distributed to the designated doctors. This can greatly improve the accuracy of the doctor's diagnosis."

"Huh? Isn't your idea good? Is there any technical difficulty?"

"The difficulty lies in technical equipment. If you want to produce results quickly, you have to use the equipment well. In this way, the investment will be big! I can't afford it at the moment."

Mr. Wan was very direct enough, and Xiao Feng smiled when he heard this. It is true that such a physical examination center has a considerable investment.

If you really do it, it’s not as simple as a chain drugstore.
Chapter completed!
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