Chapter 153 The holiday is over

Chen Yingxiong, wearing sunglasses, walked down from the flight from Chicago to Shanghai. Among the large group of passengers, no one knew that this burly big man was the Chinese striker Chen Yingxiong who was powerful in the Russian Super League.

When he returned to China, he felt like he was "returning home in glory". He wanted to see if anyone could recognize him at the airport if he took off his sunglasses...

So he decisively took off his sunglasses.

He waited for a while, without screaming, without excitement, and no flash lights lit up in front of his eyes.

There is nothing.

The crowd around him bypassed him. Although several people looked at the big man standing in the passage in a daze out of curiosity, no one recognized him.

Chen Yingxiong curled his lips a little depressed.

Forget it, let’s buy a newspaper to see if there is any news about me!

Chen Yingxiong said in his heart and went to buy a "Sports Weekly".

Holding it in your hand, the first thing you open is the International Football Edition.

An inconspicuous news popped up and caught my eye.

"Liverpool announced the signing of Slovakian young centreback Martin Scotter, who was once a teammate with Chen Yingxiong."

Chen Yingxiong was stunned for a moment, then he reacted, took out his cell phone, found Scotter's number, and sent him a text message.

"You have to ask for it when you run to Liverpool!"

After a while, his cell phone rang.

"Don't worry, I'm waiting for you to treat you, hero."

Chen Yingxiong said hell and did not continue to send it.

To be honest, in his heart, he envied his "senior" in his team and the young man in the "Eating, Drinking and Playing Orchestra". Because he was the first person in the team to go to a wealthy family.

Liverpool is a giant with enough temperament even if the grades are not very good.

After all, he is more famous and has a bigger stage than St. Peter Pozenit.

From then on, Scotter embarked on a bigger stage...

but!

Chen Yingxiong thought of the knockout stage of the League Cup next year, and became energetic.

I have my stage, and... it's not small!

The phone that Chen Yingxiong had just put down rang again, this time it was Dracula, the agent who arrived in advance.

"Are you coming out, a hero?"

"Ah... it's soon, it's soon..."

Chen Yingxiong wasted some time, and Durcula was waiting outside and couldn't see anyone coming out, so he was anxious.

He lifted the box again, grabbed the newspaper under his armpit, and strode towards the exit.

His journey home will begin in Shanghai.

A Chinese company interested in Chen Yingxiong's endorsement is a functional beverage under a beverage group - Pulse.

After some bargaining, the two sides finally agreed on all the details. All Chen Yingxiong had to do was to come to Shanghai to attend the signing ceremony of the Pulse, and then shoot an advertisement film and a set of photos for the other party to advertise and use it on product packaging.

As a football player, signing sports functional drinks is really good. The commercial endorsements Durcula found for Chen Yingxiong are closely related to his personal image and profession, and there will be no advertising behaviors like Kaka and Ronaldo endorsing Golden Swallow Torture, which seems to be indisputable.

It can be seen that his agent is carefully managing the image of Chen Yingxiong.

Today, when Chinese football is generally weak and its image has fallen to a low point, most Chinese football players have no income from endorsement - you have almost never seen product advertisements endorsement on TV or newspapers?

Chen Yingxiong was able to sign a contract with Pulse, not because Pulse took the initiative to find Chen Yingxiong, but because Durcula went to find Pulse. Pulse did not realize that they could cooperate with players like Chen Yingxiong. When it comes to football players, everyone is accustomed to being disgusted.

However, Pulse was determined to cooperate after seeing Chen Yingxiong's popularity. After all, you can see Chen Yingxiong's goal news in the sports news column of CCTV Sports Channel almost every weekend.

Of course, they don’t know the “negative news” of Chen Yingxiong in Russia…

This commercial endorsement contract can bring Chen Yingxiong a total value of RMB 3 million in two years. In domestic sports, the price is not low.

So far, Durcula, the agent, has helped Chen Yingxiong to get a three-point commercial endorsement contract. The first was the endorsement of Qingyang men's shampoo for a year, and it was also the most expensive contract, worth 500,000 euros. The second was Zara, the first-selling casual clothing brand in Spain. It lasted for two years, with a total price of 600,000 euros, with an average of 300,000 yuan a year. The pulsation was the third endorsement, which was 3 million yuan in two years, which was equivalent to 300,000 euros.

Moreover, this time, Dracula signed the contract with Dracula and invited many well-known domestic media to participate in the report, greatly increasing Chen Yingxiong's popularity in China. Although the continuous goals have allowed him to have a group of fixed fans in China, these fans are limited to the football level. Dracula feels that this is far from enough. A sports star who is successful enough should be able to surpass the sport he is engaged in. Just like David Beckham and Ronaldo, many people who are not fans should be able to hear their names and know their existence.

In the past, Chen Yingxiong's popularity was concentrated in the football circle, and he could tell from his name being exposed only in sports news.

Apart from the news that Chen Yingxiong scored a goal, people lack other ways to understand him.

How can this increase your popularity?

When Chen Yingxiong was holding a bottle of pulsation in his hand and letting the reporters take photos, he smiled particularly brightly.

Just like any young idol, he has a handsome appearance and a lively personality, which meets the standards that the public expects. In addition, he is still an athlete and has a strong body. It is a perfect match for endorsing this drink.

Afterwards, the media also helped spread Chen Yingxiong's popularity when reporting on the signing of the contract. Because... a football player can get a commercial endorsement contract in China... This is something that is worth paying attention to in itself!

"...In recent years, the image of Chinese football has plummeted, which has also affected those players. How many Chinese professional players have commercial endorsements? At least I have never seen the reporter... But Chen Yingxiong has emerged in such a terrible environment and won the endorsement of a well-known domestic beverage brand. I think this may inspire many people..."

"Chen Yingxiong, a foreign player who played football in Russia yesterday, returned to China to participate in the endorsement signing ceremony of a well-known domestic brand. The person in charge of the brand revealed to reporters that inviting Chen Yingxiong to be the endorsement was a careful consideration and definitely not a temporary hype. They believe that Chen Yingxiong's healthy athletic image is very consistent with the product positioning... Chen Yingxiong just won the league's top scorer in the Russian League and broke the historical record. His popularity is increasing day by day. I believe that the company's signing him is a very cost-effective signing..."

"... Yesterday, a certain beverage brand in my country held a press conference to introduce their new product spokesperson to the society... Many people know the name Chen Yingxiong because of this. This football player currently plays for the St. Petersburg Zenit Club in the Russian Premier League and is the team's number one scorer... In the just-concluded 2007 season, he scored 27 league goals alone..."

It is not a sports media, but some comprehensive newspapers such as daily newspapers and evening newspapers, all introducing Chen Yingxiong to everyone.

It can be seen that the pulsating public relations department has spent a lot of effort on establishing relationships with the media, and must have given a lot of red envelopes. Otherwise, it would be just an ordinary signing contract, how could it attract so many media to introduce them to them?

For Chen Yingxiong, this is a harmless thing. He received the endorsement fee and the media also helped him promote it for free...

His popularity has risen sharply in China.

After filming TV and print advertisements in Shanghai, Chen Yingxiong finally returned to his hometown and met his parents.

It's different from last time. This time, when my parents came to pick up Chen Yingxiong at the airport, they surrounded them. Most of the reporters were from local media in Chengdu, and they came to report on Chen Yingxiong's return home.

Look, just when I got home, there were reporters coming to interview and report that Chen Yingxiong’s treatment is indeed very different now.

But this time, he didn't go out to play everywhere like the last time. The time was too short, so he had to stay at home with his parents.

Reporter interview? No time.

Program Notice? Have you ever found my agent?

At home, Chen Yingxiong once again expressed that he had made a lot of money now, so his parents would not have to work hard and start the clothing store early and late every day.

But my father still smiled but didn't say anything and did not agree to the retirement request.

I just told Chen Yingxiong not to worry about the situation at home outside and just play football well.

During this week, Chen Yingxiong had another task - that is, to teach his parents to use their computers to surf the Internet and make video calls with him.

Because my mother missed her son so much that she could no longer satisfy her by calling. So she simply used online video calls, so she could not only hear the sound, but also see the picture.

In a week, Chen Yingxiong finally taught his parents the most basic operations - turning on and off the phone, turning on QQ, and opening video call requests.

type?

That was too late to teach. Chen Yingxiong could only throw a Xinhua dictionary to his parents, so that they could practice pinyin and type according to this...

This time, Chen Yingxiong still spent the New Year's Day at home, so he left and set off for Beijing to participate in an online video live broadcast organized by an online media.

After the interview was over, it was time for him to leave China and return to St. Petersburg, Russia.

In China, he came and went in a hurry, busy and kept his feet touching the ground.

As he boarded the plane back to St. Petersburg, he sighed to his agent Dracula.

"That's so fucking tired!"

Dracula smiled.

"This is just the beginning, hero. You are not a world-class star yet. By then... the holiday you can enjoy will be shorter."
Chapter completed!