Chapter 303 Anti-monopoly Law
Ma Kou Guan Er sighed helplessly. He knew that he had no room for his stay, so he said goodbye to the two and left lonely. He knew that his plan to seize food had failed and Zhao Chen was even more difficult to deal with than he thought.
After the two men of Makouguan came and returned with great success, Zhao Chen continued to sit in the Gangchang family in Qingshan for a while and guided some of the problems encountered by Gangchang in Qingshan.
Although he is not a lecturer who specializes in guiding comics, no one will question him because he is already a reformer of contemporary comics and his personal skills have always been praised by many practitioners.
"Qingshan, I will arrange your assistant and editor in the past two days. At that time, I will wait for the first draft of the "Legend of Swordsman" and I can give you the editor in charge. As for whether you can pass the editorial team of "Young Sora", it depends on your own. Okay, I'll go back first."
Now "Young Sora" has become the veritable number one comic publication in the island country, which has also led to the many editors of "Young Sora"'s editorial team being more strict, fearing that a mouse shit would ruin the soup. Zhao Chen just turned a blind eye to this. This is a good thing for him, at least the quality of the comics serialized on it has improved to a certain extent.
After Zhao Chen left, Aoyama Takahara began to carefully study the outline of "The Legend of Swords", character shapes and personality. He knew his current abilities. If he wanted to fully develop the charm of "The Legend of Swords", he could only work harder.
Time passed quickly, and in a blink of an eye, the editorial team of "Young Sora" held a serial meeting again. Perhaps it was because of Zhao Chen, or perhaps it was the quality of "The Legend of Swords". In short, "The Legend of Swords" passed the editors' approval without any danger. Instead, it entered the serialization a few days later.
During this period, Zhao Chen also asked his subordinates to arrange for Aoyama Takahashi's senior Abe Tomoto. As expected, Abe Tomoto was limited in strength and had not yet reached the level of a full-time cartoonist, but he could also become a qualified assistant. Zhao Chen was stuffed into the World Club. Anyway, this was a slaughter for him.
Another major event happened during this period. Shueisha President Kaku Nangang finally agreed to the merger proposal. As a result, the weakest Baiquan Club had to agree. The three major clubs reached an agreement for the first time, and the merger plan finally began.
However, due to the excessive assets of the three major societies, it will take quite a while for the three major societies to complete the merger. During this period, the three major societies remained the same, but the personnel from the three parties began to communicate closely.
The reorganization of the three major societies is undoubtedly a big news. You should know that comics have become one of the largest industries in the island country in recent years. The five comic giants that can guide the comic form are Tianxiashe, Shueisha, Primary School Pavilion, Kotanshe and Baiquanshe. However, the merger of these three comic giants can be imagined.
In this way, in addition to the World Club, many comic clubs, including Kotanshe, Kakugawa Bookstore, and Akita Bookstore, unanimously opposed it. They applied for an anti-monopoly law against the island government! They believed that the merger of the three major clubs seriously infringed on the development and growth of other comic clubs, and also believed that such a situation would lead to vicious competition events, because the total sales of the three major clubs in the comic industry have exceeded half of the entire market. The situation of a completely monopolizing the comic industry.
The antitrust law first appeared in the United States, and by this time it had a history of nearly a hundred years. In developed countries such as Germany and island countries, antitrust law has been filed, which has been calculated as relatively complete in this rule.
Although the international community has made no progress in the unification of international antitrust laws, with the development of the international economy and the unification of international markets, the number of unified rules formed between countries has reached agreements on certain specific areas and some non-substantive issues, which has continued to increase. It is mainly concentrated in state monopoly.
In fact, broadly speaking, the operation of Gatt after the war and later WTO was to regulate or reduce state monopoly. The Anti-monopoly Law only discusses those monopoly that have a direct impact on domestic and international industries.
According to the current laws of many countries such as the United States, Germany, island countries, as long as the merger can produce or strengthen market dominance, the competent authorities of the antitrust law can prohibit mergers. The laws of some countries also stipulate that what kind of merger can be inferred as a result of or strengthen market dominance. For example, the German "Opinion and Restriction of Competition" stipulates that if a company reaches one third of its market share after the merger, or three or less companies reach one half of its market share together, or five or less companies reach two thirds of its market share together, it can be inferred that the merger has produced or strengthened market dominance.
However, even if some mergers have produced or strengthened their dominance in market conditions, the government should also approve mergers due to certain special circumstances. The antitrust laws of many countries stipulate that if the merger is beneficial to the overall economic or social public interests, the government should approve mergers, including island countries. It should be pointed out that the merger that leads to monopolistics will seriously damage competition and harm the interests of consumers. The government should be very cautious when approving such mergers.
As a result, the merger of the three major clubs fell into a quagmire. The reason is very simple. Among them, the Primary School Pavilion is the second largest publishing house in the island country. The current ratio of comics is slightly inferior to that of Tianxia Society and Shuei Society, but the difference is not big. Look at Shuei Society, this comic club is currently the comic club with the largest total number of comics except Tianxia Society. If you count the publishing industry, you may also enter the top five elements. Then there is the smallest Baiquan Society. Although the Baiquan Society has been established for more than ten years, this comic club mainly sells girl comics, and the proportion of girl comics is even greater than that of Tianxia Society. There is no way for this comic club to have two girls comics that occupy the second and third respectively.
Let’s take a look at the structure of these three comic clubs. Among them, the primary school hall mainly faces children, Shueisha is a teenager, and Baiquan Club is a woman. In this way, the three major groups of comics are not included, and the three can basically achieve perfect integration, and it is difficult to offset them. If this is really merged, it will be a terrifying behemoth.
Comic journals are now the main body of comic publishing in the island country. There are currently about 40 more influential comic journals, including 14 weekly magazines, 10 bimonthly magazines, and more than 20 monthly magazines. If calculated based on the circulation volume of each issue, the circulation of comic journals in the top ten has exceeded 500,000. Among them, six major publishing institutions, including Tianxiashe, Kotanshe, Primary School Pavilion, Shueisha, Akita Bookstore and Baiquanshe, have divided more than 85% of the island country's comic market. As for the other 15% of the market share, it has been divided by dozens or hundreds of small and medium-sized comic clubs.
Among these shares, although Tianxiashe is the leader in the comics industry, its share is only in just over 20%, while Primary School Pavilion and Shueisha also have about 20%, while Kotanshe, Baiquanshe and Akita Bookstore have divided the remaining shares. From these shares, it can be seen that if the three major societies are successfully merged, their market share will almost reach about 50%.
In addition, since ShueiShe was separated from the primary school library and BaiquanShe was separated from ShueiShe, it can be said that the sense of distance between the three is obviously much better than that of two companies that have no communication. If they are successfully merged, the hollow adaptation period will undoubtedly be much less.
This concerns the interests of all comics and publishing houses. No matter what their relationship is, at this time, other comics will jointly oppose the merger, believing that this may cause the three major societies to dominate the future.
The reason why it is possible is entirely because of the Tianxia Society. Although the strength of the three major societies is definitely far beyond that of the Tianxia Society, as long as Zhao Chen is not over, the interests of the Tianxia Society can continue to be maintained, and with the current development momentum of the Tianxia Society, there is also a chance to be compared with the three major societies.
Chapter completed!