Chapter 329 Aussie TV
After the Rockets won the championship, it seemed like a major festival. People in the big American city of Houston celebrated one after another. After all, this is a very rare honor and it is Houston's first NBA championship trophy.
In addition, Zhao Chen's position in the minds of Houston people has been completely consolidated, and his series of draft picks for the Rockets have praised Houston people. At the same time, with this easterly trend, Zhao Chen's comic sales in the United States have begun to flourish, which is also his original intention of acquiring the Rockets.
Zhao Chen knew very well that if he wanted to fully open the US market, he had to take advantage of the NBA's trend. He was also very willing to push the NBA in the future. At that time, as long as the Rockets win the championship, the more countries they broadcast, the more beneficial it would be to him. With the memories in his mind, he could at least continue to maintain the peak of the Rockets for 30 years.
In basketball games, the most important thing is naturally the players. Even if the coaching level is amazing, there is no good player, but this is the same for football. However, basketball obviously relies on personal strength. Therefore, as long as you master the information of future players and draft picks, the Rockets can continue to be brilliant.
Of course, everyone is selfish, and players are no exception. They may be tempted by money and power to leave, or they may choose to trade because they cannot get the core. In short, the Rockets currently have such a group of superstars. After getting the championship that each player needs the most, their minds will inevitably fluctuate, and then their ambitions will increase, and they may leave. After all, each strong player has a large share. It's just that which one is higher and which one is lower, and this also requires a good coach to train.
However, no matter how the Rockets' players change their minds, Zhao Chen still maintains an indifferent attitude. Even if he lacks one or two superstars, it doesn't matter. He can get more through transactions. Moreover, these superstars were still rookies when they signed the contract. Even if they didn't want to let go, they could force themselves to stay for two or three years, and they could completely adapt.
After having this idea, Zhao Chen no longer paid attention to such things, and he did not return to the island country immediately. Instead, he came to a small company through his connections.
This company, which has been established for less than ten years, is called Activision, a video game developer, publisher and distributor. In the future, it will be the world's largest third-party video game developer and publisher. Of course, the most well-known thing is not this, but Blizzard Entertainment, which is known to game fans, is a subsidiary of Activision. Of course, Blizzard has not been established yet.
The first product released by Activision was a video console designed for the ATA 2600. The ATA 2600 was a gaming console released by Atari in October 1977. It was a popular game console back then and became the representative console of the second generation of electronic games. The classic games include ure, Bumping Pillet, Blasting Comet and Pa. It is the first real home game console system in history. The ATA 2600 game console can basically be called the ancestor of modern game consoles. In 1980 alone, the ATA 2600 game console brought Warner a huge profit of US$2 billion.
Although Activision only designed the ATA 2600 video console, this is a very strong qualification. How can you do without a superb technical level?
Before Activision was established, electronic games were directly released through game design companies. For example, ATA Day was the publisher of ATA Day 2,600. This sales method caused a lot of trouble to game developers. They could not get the rewards brought by those big-name games and could not fully utilize the loss of the market value of the game. After seeing those sellers earning millions of dollars a year into their own pockets, some programmers decided to set up a company that publishes games themselves.
Activision can be said to be the first third-party game publisher. Its founder is Jim Levi in the music industry, David Crane, Larry Kaplan, Alan Miller and Bob Whitehead. Each of them holds more or less a certain number of shares in the company. However, the ones holding the most are undoubtedly Jim Levi and David Crane, who occupy the majority of shares of Activision.
Although Activision is the first third-party game publisher, each partner has more or less control over some connections. However, after several years of development, the current development speed of Activision is beyond imagination, which has also led to Activision being considered a small company in recent years.
Zhao Chen's purpose of coming to Activision is very simple. Needless to say, he wants to acquire Activision, which has an awkward position. The reason he chose Activision was mainly because he focused on Activision's technology. He also has large game manufacturers like Sega. He can be jointly released with Activision, and the effect will be better at that time.
Of course, Zhao Chen is not a saint. If you ask yourself, he is completely citing that there are a group of professional technical talents under Activision, and this group of talents is the basis for establishing Blizzard Entertainment. Blizzard Entertainment in the future can be said to be the most famous computer game developer. The Warcraft series, Diablo series, Starcraft series and World of Warcraft series it produces are quite crazy in later generations. As long as this kind of company is properly formed and the relevant sales channels it has mastered, it will generate profits of tens of billions of dollars. As long as there is information about this aspect, no time traveler will be so stupid that he will not go to the after-sales service, it is impossible to think about it.
After Zhao Chen arrived, he met Activision's current president Jim Levi. This Jim Levi was originally a part-time player in the American music industry, but due to his fame, he instead formed Activision with several partners.
Before coming, Zhao Chen had already asked his subordinates to prepare the current development of Activision. The current development speed of Activision can be described as difficult steps. Although it is the first third-party game publisher, most game companies do not pay attention to it, and they can only rely on the connections of a few people to maintain the company's development, which gave Zhao Chen the opportunity and reason to acquire Activision.
Although several partners were united and united when they founded Activision, they all had considerable ambitions, but over the years, the slow development speed of Activision has made them all disheartened and they all have the idea of selling their shares.
After receiving the news of Zhao Chen's visit, Jim Levi's eyes lit up, and a turning point suddenly appeared in his heart. He knew that Zhao Chen had a large game company like Sega. But at the same time, Jim Levi was wrong from the beginning, thinking that Zhao Chen came here to find Activision, a third-party game publisher for Sega's games, and thought that he was self-righteous. Jim Levi was overjoyed. Sega is currently one of the largest game companies in the world, and the profits of cooperation can be imagined. It can completely make Activision turn over and become bigger and stronger.
Unfortunately, during the conversation with Zhao Chen, Jim Levi was obviously disappointed, and only then did he learn that Zhao Chen only wanted to acquire Activision this time, and it was his wishful thinking.
But despite this, Jim Levi still warmly entertained Zhao Chen. In terms of his own interests, making friends with Zhao Chen is a good thing. If there is Zhao Chen among his partners, it will be even more of a great thing. At that time, Activision's current situation will be earth-shaking, and its development speed will be far from comparable before.
The two sides can be said to have a deep relationship. Because it is related to their own interests, they do not want to give in for a moment. For Zhao Chen, he is not short of money, but what he wants is obviously all the shares of Activision. After all, Activision is different from Microsoft, Nike, Apple and other companies. There is a big gap in scale. It is because of this that he thinks he has the opportunity to buy the entire Activision. Instead of part of the equity, Activision's development potential is placed there, and even if he pays more, he doesn't care.
However, it was obvious that the other party would not agree for a while, and this was also an opportunity for the other party. Naturally, I hope to control part of the shares and take Zhao Chen's ride-sharing.
So in the end, neither side had any substantial results. Zhao Chen was not disappointed in this kind of thing. How could everything in this world be fluctuated by your personal thoughts? It is really difficult to grasp the human heart, especially when it comes to interests. However, after the conversation, Zhao Chen also got some insider relationships from Jim Levi's indirect attacks, and these insider information can undoubtedly bring great help to the acquisition of Activision.
Due to the slow development of Activision in recent years, except for Jim Levi, several other shareholders have been more or less interested in selling Activision's shares, but because they still have a glimmer of hope, they did not make such a move.
This undoubtedly gave Zhao Chen the opportunity to acquire Activision, which was to defeat them and acquire their shares.
Of course, in the end, he would also have to acquire the shares in Jim Levi. In this case, Zhao Chen naturally would not foolishly use his open identity to acquire other shareholders. He only needed to establish a shell company and then find an agent to do so. At that time, it would be a skill for water mills. He would not be afraid of not being able to acquire Activision. After all, third-party game publishers are not the only one.
After the arrangement was made, Zhao Chen did not continue to stay in the United States, but came to Xiangjiang. The villa he usually lives in Xiangjiang was No. 2 Repulse Bay Road. This time, he asked the bodyguard to drive to the luxurious villa next to him, No. 1 Repulse Bay Road.
Zhao Chen returned to Xiangjiang this time mainly to meet someone. As long as he received the introduction from this person, he could successfully launch his next acquisition plan. This person is the owner of No. 1 Villa No. 1 of Repulse Bay Road - gambling king He Hongshen!
This Australian gambling king has a lot of real estate in Hong Kong. In terms of luxury houses, he owns large houses such as No. 4 Repulse Bay Road, No. 3 Repulse Bay Road, No. 1 Repulse Bay Road, Jardine Hill, Gubai Road, No. 2 Xiangdao Road and No. 1 Mei Road. It can be seen that his assets are. Of course, if it is really better than the assets, Zhao Chen is not only not worse than He Gambling King, but also richer.
Before coming, Zhao Chen got news from Shao Daheng that King He was doing business in Xiangjiang, and his residence was No. 1 Repulse Bay Road. Although No. 1 Repulse Bay Road is not the largest area, it may not be the most luxurious villa under his property. But every time the Gambler comes to Xiangjiang, he usually lives No. 1 Repulse Bay Road, because this is a symbol of identity in the upper class. Just look at Zhao Chen. He has more villas in Xiangjiang than King He, who have purchased them at a low price in the past few years, but he usually lives at No. 2 Repulse Bay Road. After all, this is a residential area of the top rich, symbolizing identity, and the number Echizen is often the highest-priced identity. If King He had not thought about selling No. 1 Repulse Bay Road back then, Zhao Chen would really want to buy it. After all, he would be more worthy of his identity.
There is no way, ordinary people really don’t understand the thoughts of the rich. As the saying goes, the levels are different. The rich have no worries about food and clothing, and the most concerned thing about them is often the face. Therefore, such external things that easily represent identity have become the first choice. It is no wonder that the prices of top-level villas and top-level luxury cars remain high. Not only because they are not short of money, but many people who want to enter the upper class are desperately trying to get in.
Although Zhao Chen and King He had met several times and had a long history of friendship, if King He had not met, although King He would still invite Zhao Chen to a banquet, the treatment was another matter. The plan would have the possibility of failure.
Fortunately, the relationship between Zhao Chen and Shao Daheng is quite good. Shao Daheng has a close relationship with He Gambler King, and He Gambler King's daughter He Chaoqiong even works on a TVB station under Shao Daheng, which shows the relationship between the two parties.
So with the reception from Daheng Shao, Zhao Chen was much more confident.
King He Gambler also knew that Zhao Chen would come to visit today, so after he was prepared, he prepared a luxurious banquet in advance and asked the chef to be on standby at any time.
He is not allowed to not make these preparations, after all, both him and Zhao Chen are top rich. Although the two seem to be in the same level, He is already in the same level, Zhao Chen is full of enthusiasm, and with influence, fame and development potential, he is not allowed to not make such a grand manner.
Now King He Gambler is over 60 years old. He has long lost his energy when he was young, and it will be a matter of time before the Australians return. He is afraid that he will be gone by then. He is afraid that his juniors will not have enough qualifications. If there is something to ask for, he can help him, so he is willing to make friends.
The two of them had their own thoughts in their hearts, so they were very enthusiastic when they met and used various topics to make relationships.
"Mr. Zhao, I won't say anything else. If you need it in the future, please come and find it!" After three rounds of wine, King He's heroic spirit came up. Also before Zhao Chen came, he also got some information from Daheng Shao to the mouth. Therefore, he said so.
"Mr. He, I really need your help this time!"
"Mr. Zhao said that as long as I can help, I will definitely help!"
"I heard that the Australian TV station founded last year suffered a considerable loss. This time I came here mainly to acquire Australian TV station. However, only Mr. He can help with such matters that are related to the authorities."
Zhao Chen did not take care of himself, but revealed his purpose of coming here.
The Australian TV station officially started broadcasting last year. It was broadcast from 18 o'clock to around 23 o'clock every night, and TV programs were broadcast for about 40 hours a week. The format was to broadcast news in Cantonese and Portuguese. Once a brief news and once a detailed news. When broadcasting news in Cantonese, it was accompanied by Portuguese subtitles; when broadcasting Portuguese news, it was accompanied by Chinese subtitles. Sports programs were interspersed in two languages. When playing English TV films, it was accompanied by Chinese and Portuguese subtitles.
But perhaps because of Portuguese, the ratings of Australian TV stations have been quite low, not much better than when they first started broadcasting. Just like this year, the advertising expenses of broadcasting companies were only nearly 5 million Macau dollars. However, the annual expenditure reached 40 million Macau dollars, and the losses were quite huge, which led to the idea of giving up on the Portuguese government officials.
Of course, the idea is the idea, but this is a TV station founded by the Australians themselves. The Portuguese government also invested a lot, so it is impossible for them to abandon it in just one year. They naturally have hope in their hearts. I hope that the Australian TV station can be reborn and they will naturally make achievements by then.
It can be said that this kind of thing is quite complicated. If Zhao Chen went to talk to the Portuguese government in person, he would definitely have only one way to fail, and he would probably not even have room for negotiation. But the gambling king is different. He is not only the richest man in Australia, but also runs a casino in Australia. There will naturally be the shadow of the Portuguese government behind him. His status in Australia is transcendent, and he also has a lot of say.
For the current Portuguese government, Australian TV stations are simply a heart-wrenching problem. They may not have expected that the loss was so big just now. Judging from the current trend, it is impossible to make Australian TV stations profitable without special means in the short term. At that time, as long as King He said a few words, coupled with Zhao Chen's own influence, it is very likely that both parties will hit it off and the possibility of acquisition is quite high.
In history, it was not until 1989 that Aomen TV began to accept private shares and established Aomen TV Co., Ltd., which was managed by the company's board of directors. Although the advertising revenue of the TV station continued to increase, the advertising revenue at that time reached
It was 4 times that of 1988, but the loss situation has not improved. In other words, it is impossible to make a profit in the past few years.
But it would be another matter to leave it to Zhao Chen. With Zhao Chen's background, the Australian TV station can be reformed and broadcast the animation of the World Club, which will be another scene at that time.
Chapter completed!