Chapter 21: The first year of martial arts(1/2)
"The first year of martial arts?"
Chen Feng was a little surprised when he heard Su Qingyue's design.
More than just new ideas.
More importantly, he solved the problem of Guan Er's plan: the background of the convention is a bit empty.
The first year of martial arts is more concrete.
And it is more in line with the product itself.
He looked at Tian Lei and Yue Lindao next to him.
When I found that both of them were cheered up and even sat straighter.
"I think the popularity of Korean and Japanese games is now that they cannot beat them by relying on empty slogans. We must use concrete concepts to guide everyone. It just so happens that martial arts is a concrete concept and also our culture. There are martial arts novels and martial arts movies before, so there should be martial arts games later..." Su Qingyue said.
Yuelin Island listened below.
He believed that Su Qingyue's theme was far beyond Guan Er's.
Where there are Chinese people, there is martial arts.
This is a recognized cultural phenomenon.
It's much better than returning from the King.
The latter can be used in any product, and it is not very explosive.
He looked at Su Qingyue with great interest and admired the young man more and more.
Then Su Qingyue began to talk about specific implementation.
"We will invite Qin Yuanyuan as the spokesperson because she just starred in the popular "The Legend of the Condor Heroes", and is a typical classical beauty. Because she just debuted, she cooperated well with the agency team. When we use her, we will get different effects from other stars."
When Tian Lei nodded secretly when he heard Su Qingyue say this.
Because he believes that the manufacturer has now entered a misunderstanding to invite spokespersons.
People think the more expensive the better.
But no one went to see what effect this spokesperson has.
Guan Er’s question is here.
Everyone knows that Zeng Jingjie is a big name and often has the temper of a big name.
When the company asks him to be an endorsement, it not only costs a sky-high endorsement fee. He may also attend one or two press conferences.
It's really worthless.
Tian Lei thought, initially, it was determined that Su Qingyue’s spokesperson strategy was better.
And after listening to it, he was even more excited.
"We will carry out activities in major university forums, with the theme: Which ancient costume you like the most in Qin Yuanyuan?"
"At the same time, we will also invite major Cosoplay clubs and game guilds to participate."
Su Qingyue said a few words and mobilized the imagination space of many people present.
Even Guan Er has to admit, what is the favorite thing gamers like most?
Isn’t it just development?
The stars you have cultivated are your own children and your idol.
This method is indeed better than what you do.
Although he was unhappy, he admitted that it was a good idea.
And because of the short time, it is impossible for a company to operate a star from beginning to end.
I can only learn from this kind of heart and mobilize everyone's enthusiasm.
Not just that.
Su Qingyue said later: "We will also invite 17 comprehensive media in Pingjing, 88 local media, 7 professional media, 11 online media, 35 mainstream forum moderators or bloggers, 10 player representatives, and our partner representatives to participate in the subsequent press conference."
He said, and PPT went down.
Everyone saw a knight appeared on the screen.
Don't understand what this means.
Su Qingyue introduced: "A week in advance, we will have someone wearing a heroic customer service to send heroic posts to major media, which is actually an invitation letter to the press conference. We must contact the media in advance to report on this matter, create a second wave of hot spots, trigger attention, and deepen user memory."
The wave propagation design is good.
When Chen Feng listened to this plan, he secretly admired him and found that Su Qingyue did not mention any online media.
He did it at the same time.
In this way, there would be no situation where those people threaten themselves this morning.
The rumors are self-defeating.
He felt relieved and listened to Su Qingyue's continued speech with great interest, and the explosion of the press conference was blown up.
During the press conference, we will advertise nationwide.
The theme is: Qin Yuanyuan's martial arts competition will attract many heroic posts, and the martial arts world will never end.
The proportion of advertising is the online media and Ping Media, focusing on quality arrival rate.
No more talking about proportions.
All partners' stores and Internet cafes are equipped with free novices cards.
And train partners, if someone asks, conduct simple consultation and guidance.
Su Qingyue said, and everyone discovered that his plan was not only about publicity and preheating, but also about the explosion of the press conference.
At the same time, there are also channels for Internet cafe charter flights held in various places.
"You must never make a regular charter flight. What I need is a grand party." Su Qingyue said.
"Two hundred shows every day, with posters, talent display of ancient costume beauties, live lottery, live games and guidance of beauties, we will do it for a month!"
"In addition, I suggest that the company should open a green dedicated line for Internet cafes. When any problems occur during activities, customer service will cooperate to solve them as soon as possible."
Su Qingyue was excited to speak.
The listeners were also excited.
Yue Lindao discovered that Guan Er's plan was not of the same era as Su Qingyue's.
Although they are all excellent.
But Guan Er is following the rules.
And the most important thing is that he will be fine after the explosion.
Su Qingyue is not the case.
He even talked about Qin Yuanyuan's plan to tour the top ten cities in the country after the public beta.
And Huayang, the first player in the game music, created the song: "So you are here too"
After the song comes out, listen to it online for free.
The company's SP department is made into a ringtone and can be collected by players for free.
At the same time, the theme of the tour also includes the auction of top-quality equipment.
Su Qingyue’s final summary:
"Our theme is: the first year of martial arts."
"Our main strategy is: single-point breakthrough, detonate the overall situation, and unfold in sequence."
"Of course, the spokesperson part of the entire plan is still uncontrollable. We need to contact and discuss with the brokerage company and further improve and adjust. We have a clear timetable for cooperation between departments, material production and distribution, and the arrangement of related strategies, etc.."
Su Qingyue continued...
Yue Lindao looked at Su Qingyue on the stage thoughtfully...
Yuelin Island is very clear about what kind of commercial effects the continuous continuous wave will produce.
Any competitor in the industry will be killed without mercy!
Yue Lindao thought that Su Qingyue had just finished speaking, and he unconsciously took the lead in applauding.
Chen Feng and Tian Lei also followed at this time.
The company's executives were also keenly aware of it at this time.
Unlike Guan Er, Su Qingyue designed a full case.
Rather than a simple market plan.
He is a product-based and brand-centric plan.
From the beginning to the end, the theme is clear, the rhythm is clear, and it is completely generous.
To be continued...