Chapter 588 Sales Strategy
As expected, Qi Yuxin passed Sun Wei's investigation, so Nianqing Tanggula Mineral Water Plant had a very capable sales director.
When the mineral water plant opened on April 18, the Nianqing Tanggula natural mineral water produced was also sent to the shelves of supermarkets in the plateau, especially in Nikko City, in the shortest time.
The core of the plateau is in Sunshine City, which is undoubtedly true. Almost every tourist who comes to the plateau will take a walk to Sunshine City.
Therefore, as long as you win over the supermarkets, stores and department stores of Nikko City, you will almost win over half of the market on the plateau.
As for the four provinces of Bashu, Nanyun, Xihai and Xijiang, it will take a certain amount of time to promote Nianqing Tanggula natural mineral water.
After all, the output of Nianqing Tanggula natural mineral water is not very large.
In summer and autumn, the whole mistake can supply about 1,000 cubic meters of water in one day, and the output of special mineral water must be given priority. Special mineral water alone requires consumption of about 500 cubic meters of water in one day, and the amount of water left for ordinary mineral water is only 500 cubic meters.
If calculated based on 500ML bottled water, the mineral water plant can produce up to one million bottles of ordinary mineral water a day.
According to the calculation that a tourist needs to drink two bottles of 500ML of mineral water a day, these million bottles of mineral water can be consumed by 500,000 tourists. The plateau receives more than 40 million tourists a year, and the number of tourists in summer and autumn is particularly large.
Not to mention that not all these mineral waters are for tourists, local residents who are not short of money will also drink this high-end mineral water.
Don’t forget that this is the output in summer and autumn. Once the winter and spring seasons are in here, the amount of water provided by mistake will be quite pitiful. Even if there are two springs created by Liu Mo'ang at the bottom of the lake, it will not work.
The two springs can only guarantee the water consumption of special mineral water at most. As for ordinary mineral water, you can directly turn off the machine and let the workers rest.
Therefore, it is only about half a year to seven months in a year that can produce ordinary mineral water, and its output is barely enough for plateau use. Other provinces have to wait a little longer even if they want to promote it.
Because he passed Sun Wei's review, Qi Yuxin quickly joined Nianqing Tanggula Mineral Water Company, and he also learned about the company's situation in a very short time.
Liu Mo'ang did not hide it from him, so Qi Yuxin knew that the special mineral water produced in that workshop was exclusively provided.
Qi Yuxin couldn't take care of it, and he didn't want to take care of it either. However, he had a great say in the ordinary mineral water produced in the ordinary workshop.
So when facing such a situation of supply and demand, he could only ask Liu Mo'ang for this question.
"Mr. Liu, since the output is not enough, why not increase the output?"
"It's very simple, because there is not enough water."
"The glaciers here are not small, why don't we open a second water source? For example, the mistake in the west is much larger than the mistake in making mistakes. Why not open a new water source there?"
"It can't be opened! The water quality over there is not as good as this one." Liu Mo'ang was too lazy to explain, so he could only use this reason to make excuses.
"But if we can only maintain such output, then our mineral water will always be in short supply."
"Isn't this good? Supply in short supply is always much better than supply oversupply? And isn't it better for you, a sales director, to make money by sitting at home?"
"But..." Faced with such an answer, Qi Yuxin didn't know whether she was happy or something else.
Speaking of which, the senior executives in charge of sales undoubtedly like this kind of supply and demand situation the most. After all, I will sell as much as the workshop produces. Not only does it achieve zero inventory, it also doesn’t have to go out all day to ask grandpa and grandma to sell goods.
As the boss said just now, sitting at home makes money, and there is nothing better than this besides a pie falling from the sky.
But the problem is that as an aspiring salesperson, Qi Yuxin really wants to buy Nianqing Tanggula natural mineral water all over China and even the world. If such good mineral water is not allowed to be drunk by more people, it will be a blasphemy to the sales work!
"Don't..." Liu Mo'ang quipped with a smile. As he said, he walked to the national map hanging on the wall, drew several places around the edge of the Qinghai-Tibet Plateau with his pen and continued: "Laoqi, after the Rikong City has finished laying the goods and stabilizing the storage and transportation system, you will extend our sales system to Garmu, Ganzi, Aba, Diqing, and Yecheng. As for the supply, it is temporarily set to be one-third of the Rikong City's supply."
Qi Yuxin looked at the circles drawn by the boss, and after a little thought, she understood what the boss meant.
"Mr. Liu, what do you mean is to distribute these major cities in Tibet so that tourists can enjoy our Nianqing Tanggula natural mineral water in advance?"
"Yes, these cities are a must-pass place for entering Tibet, and usually after passing these cities, tourists will start to have a high reversal, so these cities also need to be distributed."
"I see."
"By the way, there is another point. Recently, you have put more energy into the European and American markets. If our mineral water that can resist high reflexes can open up the European and American markets, then the profit will definitely be quite considerable."
Qi Yuxin smiled bitterly and said, "Mr. Liu, I know that exports will definitely make money, but the same thing is still the case. If we don't increase our output, it will be useless."
"I know this." Liu Moung nodded, "But you also need to understand one thing: rare things are expensive! Our mineral water production is so much, which just shows that our mineral water quality is the best. Well, let's do it, as I said just now, you should prepare first, contact supermarkets, hypermarkets and other cities in China first, and foreign sales channels will also run. Europe is mainly concentrated in several countries near the Alps, especially countries with more wealthy people like Switzerland, Austria, France, and Italy. "
After a pause, Liu Mo'ang continued: "Now we must ensure the production of special mineral water, but as long as the quantity of special mineral water reaches a certain level, the production will decrease. After all, the efficacy of special mineral water is here, unlike ordinary mineral water, which must be drunk every day. So once the production of special mineral water drops, the production of ordinary mineral water will increase. I estimate that the production of special mineral water will remain at a level of 100 cubic meters per day, so that the production of ordinary mineral water will be nearly doubled. After May, you can drive full power to produce ordinary mineral water, and use this time to produce more, so that it will be barely enough!"
Qi Yuxin nodded.
After the boss said this, he completely understood what was going on.
If the boss said, starting from May, if 90 cubic meters per day is 1.8 million bottles of 500 ML bottles of water. The amount stored in seven months is consumed, which should be barely enough to be sold to the public in winter and spring.
Don’t forget that winter and spring are also the off-season for tourism on the plateau. There are far fewer tourists coming to the plateau than in summer and autumn. If the number of tourists in the off-season cannot consume so much ordinary mineral water, you can get abroad to make money from foreigners...
Qi Yuxin has no doubts about whether Nianqing Tanggula natural mineral water can open up foreign markets.
Chapter completed!