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Chapter 3352: Twin brothers

In fact, Jiang Xiaobai came here to sign a letter on behalf of Huaqing Holding Group and express Huaqing Holding Group's attention. As for other issues, Zhang Weiyi had already settled them, so Jiang Xiaobai didn't need to worry about it at all.

After signing here, Huaqing Holding Group will officially settle in Yili.

Jiang Xiaobai and others went to Yili the day after signing. This was the first time for Jiang Xiaobai, but for Zhang Weiyi, he had come to Yili countless times.

After all, all kinds of evaluation and review work before the acquisition required contact with Yili, and I don’t know how many times I came here.

It can be said that Zhang Weiyi and others are already familiar with Yili, but even so, after coming to Yili again, Zhang Weiyi and others still have a completely different feeling.

After all, when I came here before, although I was ready to acquire Yili, the acquisition was not completed after all. When I came to Yili, I always felt like I was still a guest.

But it's different now. The acquisition contract has been officially signed, and the initial payment has already reached the account of the Hohhot State-owned Assets Department.

This Yili has officially belonged to Huaqing Holding Group. Although it only has 30% of the shares, it is enough.

It is not possible to require full control.

For many listed companies, even 5% can control a company. After all, many shares of listed companies are circulated in the market, including various retail investors, the top ten circulating shareholders, etc.

The shares actually concentrated in the hands of the management are not as many as everyone imagines. Thirty percent of the shares are enough for Huaqing Holding Group to control Yili.

This time I came here as a host, so of course everyone’s feelings were different.

Even Jiang Xiaobai feels the same way. Although Jiang Xiaobai said he has never been to Yili, Mengniu has been there many times and visited it many times.

This Niu Sheng came from Yili at that time. Mengniu's various arrangements and so on can be said to be very different from Yili.

Moreover, both companies are located in Hohhot. It can be said that if there are no trademarks and various signs, people going to the two companies may not be able to tell which one is which.

This is not an exaggeration at all, because both companies are in Hohhot, both are on the grasslands, and both are engaged in the dairy industry.

The founder of Mengniu came from Yili. It is even said that the rise of Yili is due to the founder of Mengniu. The various layouts of the two companies are basically the same. I will do whatever you do.

What, you are chasing after me.

Forget it, are colleagues in the same industry enemies? But this pair of enemies is particularly strange. The design and packaging of the products of the two companies are very similar.

It is even said that when Mengniu was founded, not only the founder Niu Sheng came from Yili, but when Niu Sheng founded Mengniu, more than 300 people came from Yili, from production to operation, sales, and marketing.

In various departments such as raw materials and equipment, many of them are the top leaders of various departments in Yili.

Mengniu also felt that the process was inseparable from Yili. At that time, Yili was completely blocking Mengniu, and Mengniu did a big thing three months after its establishment.

Mengniu has printed Mengniu’s advertisement on the billboards on the main streets: Learn from Yili and create the second brand of grassland dairy industry.

This advertising slogan not only has something to do with Yili, but has successfully attracted consumers to the new Mengniu brand. It also proactively admitted that Yili is the leader of the dairy industry in Inner Mongolia, and that Mengniu should learn from Yili.

Mengniu spent a lot of money on advertising, and Niu Sheng also had high hopes for these ads, hoping to open up Mengniu's market. However, after Mengniu's 45 billboards were posted, they were smashed overnight.

It was a mess and Mengniu's advertising strategy was stillborn.

The smashing of the billboard was undoubtedly a huge blow to the newly born Mengniu. However, Mengniu was a blessing in disguise due to the billboard incident.

Who smashed Mengniu’s billboard? Who did Mengniu offend? This incident attracted widespread attention. At the same time, the media discovered that the founder of Mengniu was actually Yili’s former boss. Regarding Mengniu’s various

There are also more and more reports.

With the help of the billboard incident, Mengniu quickly entered the public eye. The billboard was smashed, but the Mengniu brand became more and more popular. Mengniu received a large number of orders and surpassed other dairy companies to become the second largest dairy industry in Hohhot.

company, second only to Yili.

This incident is known as the "Mengniu billboard incident" in history. Who smashed the Mengniu billboard? There are different opinions on this matter.

Some people think that Yili sent people to smash it to strangle the fierce bull in its cradle. Others think that this is a "self-directed and self-performed" behavior of the fierce bull, just to attract attention.

Anyway, Mengniu got up by rubbing against Yili.

The two companies are like twin brothers. When it comes to Yili, there is actually not much difference from Mengniu, but Jiang Xiaobai feels different in his heart.

While watching, I listened to Zhang Weiyi introduce some situations.

"Director Jiang, the top management of Yili are already waiting in the conference room. Let's go to the conference room for a meeting. You can tell everyone a few words, and then I will announce the reorganization plan..."

Zhang Weiyi said, Jiang Xiaobai thought for a while and nodded.

When Jiang Xiaobai and Zhang Weiyi entered the conference room, everyone in the conference room stood up. Although many people still have feelings for Zheng Huaijun, the reality is that Yili now belongs to Huaqing Holding Group.

Likewise, they did not dare to neglect Jiang Xiaobai, a legendary figure.

Under Zhang Weiyi's introduction, Jiang Xiaobai shook hands with Yili's senior executives one by one, including Fan Gang.

Looking at Jiang Xiaobai, his eyes were very complicated. The two had met a long time ago. At that time, Fan Gang was very resistant to Jiang Xiaobai and felt that Huaqing Holding Group was taking advantage of the situation.

Everyone was also looking forward to Zheng Huaijun's return, but after such a long time passed and running around was hopeless, everyone also recognized a fact.

That is, Huaqing Holding Group’s acquisition of Yili may not be a bad thing.

Zheng Huaijun was taken away. Yili was leaderless, while the fierce bulls on the other side were still eyeing him. This was a very strong competitor. In this situation, if Yili had no one to lead him, he might not know what his future development would be.

So what?
Chapter completed!
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