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Chapter 71 On the Importance of Chips

Liu Hongfei was very excited, but he didn't expect Chen Feng to really understand the game?

Chen Feng was secretly funny, but in fact he was just talking, but as an investor, his psychological advantages and active voice must be stronger than entrepreneurs.

"As for whether it can be made of tricks?"

Liu Hongfei explained: "This design gives users easter eggs, and of course we also revolve around cold start and monetization during the design process."

"For users, they are not very clear about how to fission, motivational video, etc., and they only care about how to kill or catch up with friends in the relationship chain during the game's experience."

"The usual practice is to empower all users, such as double points, double experience value, super big bombs, quick harvest, automatic collection, etc...."

Chen Feng agrees with this practice. For example, the most familiar Super Mary, mushrooms can grow bigger, flowers can produce skills, and stars can be invisible...

All mushrooms, flowers, and stars are actually game empowerment, that is, they use various ways to make the characters powerful. At the same time, in the process of empowerment, the methods of group and circle of friends and the activation of advertisements can be just right.

Use the pleasure of upgrading to avoid your disgust for advertising!

"What is your added value?"

Chen Feng continued to ask: "Don't talk about the game plot or various tricks, those are not the key."

"This..." Liu Hongfei hesitated and pondered for a moment before he said cautiously: "If it is not the game itself, it is internal management and game users."

"Let's talk about internal management first. Every small button, character, or interface in our game has a number, and each number corresponds to a person in our team."

"Then according to the frequency of occurrence, the team will reward them. At this time, the team will cherish them very much because of the high probability of a certain point."

"Let's talk about game users, we have been thinking about how to deepen the loyalty of game users. The added value of games to users is not a mess of things like passing time, but will build corresponding communities and provide users with various benefits and incentives through the community."

"Because during the execution process, users will also participate in the creation and design of the game by themselves, which is a bit similar to Xiaomi's approach, so our perception of the added value of the game is user loyalty!"

Chen Feng is very satisfied with this answer, which is the core of increasing player stickiness.

It doesn't matter what you play,

Playing with friends is important!

"I have a suggestion to dig deep into the overlap of your target user portraits and offline actual scenes!"

Chen Feng said seriously: "Everyone has a different user portrait. For example, for a 20-year-old woman, these users often have multiple labels, but I believe that this type of women all have a common hobby..."

"shop!"

"Based on this special scenario, promotion does not depend on you going out and scanning the QR code to follow, but how to cleverly organize various resources and integrate them."

Seeing that Liu Hongfei was confused, he could only continue to explain: "For example, can you superimpose with some shopping malls with large traffic?"

"Don't go to talk to others about cooperation, as the other party will only want to collect money from you or simply ignore you."

"Can users focus through offline scene arrangements?"

Liu Hongfei's eyes lit up and blurted out: "What do you mean is that through such means, is the integration of the shopping mall's abortion resources or free venues?"

Chen Feng waved his hand with a smile and continued: "With the recognition of the mall, the next step is to focus on users. You can search for users in the name of recruiting the game's chief experience officer. Now users are very strong. If you use the method of scanning the code to pay, no one will play it."

"But if it is a means of empowerment by users and given spiritual needs, the effect will definitely be good. Spend some money to get some trophys, certificates, or physical prizes or props from the limited edition of the game prototype. In short, how can you spread it with others? What kind of means are used."

"Set a big red envelope of 4999, and all experience users can invite 10 friends around you to participate, and finally be eligible for a lottery..."

"The core lies in how a user cracks creates 10 users. Even if you only add 100 people, each person will fission 10, and you will be 1,000 at once, and you will continue fission after 1,000..."

Chen Feng looked at Liu Hongfei and warned: "Any time the boundary will limit thinking at some point. The only way is to continue to broaden the boundaries and increase your knowledge. With more knowledge, the boundaries will naturally become larger."

Liu Hongfei once again felt respectful. After many years of starting a business, he had seen many so-called investors. He either showed off all kinds of things or was confused and had a lot of things...

There are very few like Chen Feng. It’s not that he has many good words, but he definitely has something to say and does not play with false things.

"I've been chatting for so long, let's talk about your valuation?" Chen Feng took a sip of tea and smiled: "How much does it cost?"

"I..." Liu Hongfei opened his mouth. The reason he came to attract investment was really to the point of talking...

"The valuation is at least two million!"

Finally raised his head and said seriously: "Although our team is not very mature, I have confidence..."

"I'll invest a million!" Chen Feng waved his hand and interrupted, "No matter how much you say you want to get chicken blood, it's useless. I like to use the results to prove it."

"How about selling forty-nine percent of your company's shares for one million?"

Liu Hongfei was stunned. Unexpectedly, Chen Feng was so cheerful that he didn't even need to bargain without saying a word?

"Okay!" He came back to his senses and quickly said excitedly: "No problem!"

Chen Feng called and asked the secretary to send the prepared contract, handed it to Liu Hongfei and said, "After reading it carefully, sign it, and one million will be deposited immediately."

Liu Hongfei took the contract and was respectful again. He had also received venture capital before, and he had reviewed all kinds of things. Even if he signed the contract, he could delay the money for one day. It was a bit bad, and the money was not in place yet.

Don't look young,

It's so satisfying to do things!

Chen Feng waved his pen, signed his name, and pressed the official seal. This is the effect, and he wanted just one million yuan to buy a good impression of pretending.

Shares,

It is the only bargaining chip that entrepreneurs have!

For failed projects, even if investors get 99% of them, they are garbage.

For those who are lucky enough to succeed, one percent may get rich overnight.

Forty-nine percent is the most suitable, and it is the second largest shareholder. If you consider the impact of future installment options, you are likely to become the largest shareholder.

It doesn’t dispel the other party’s enthusiasm. If you invest two million, wouldn’t Liu Hongfei become a job for Wanli?

To be fair, it's better to have 30% of them, but the company's plate is too small, so let's do it for the time being.

Seeing that Liu Hongfei had signed the contract, he immediately transferred the money, stood up, stretched out his hand and said, "Happy cooperation in the future!"
Chapter completed!
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