"You are right!" Aunt Pang slapped her thigh and said, "Now my children are not around. Many of them work hard in big cities, and hundreds of millions of empty-nest elderly people across the country are so pitiful."

"So." Chen Feng smiled and said, "The anchor born in Kuaishou, born in the 1960s, receives the most likes every day, and the anchor born in the 1970s, receives the most comments every day."

"This kind of thing is simply impossible for other live broadcast platforms, because users of this age are basically forgotten people in the Internet era. At best, they will use WeChat to browse their Moments. Why do live broadcasts of middle-aged and elderly people on Kuaishou get such attention?"

"For Kuaishou, whether it is short videos, live broadcasts, entertainment or educational content, universal and economical are the key points that have been emphasized."

"The so-called universal benefits means respect and returning the right to choose and attention to every ordinary user."

Speaking of this, Chen Feng also secretly sighed that not only Aunt Pang and Jia Jia, but also herself has long ignored the importance of Kuaishou!

If I hadn't seen the latest industry research report...

After coming back to his senses, he continued: "This is why I suggest you go to Kuaishou. Unlike other platforms, compared to the top anchors like Lipstick Ge Weiya, most of the merchants selling goods on Kuaishou are ordinary anchors."

"In the past two years, the domestic Internet demographic dividend has gradually disappeared and traffic has reached its peak, how to gain users' attention more effectively has become our primary topic."

He took out the report and showed it: "One-third of every 100 likes from the female group is given to the anchors who sell clothes and shoes, and half of every 100 comments are given to the anchors who sell clothes, and most of the comments fall on the heads of small and medium-sized live broadcast rooms."

"The algorithms of the two platforms are different, and you don't need to study the specifics. Just know that when a user opens the Kuaishou homepage, the interactive form that can be selected by the dual columns is the core idea of ​​product design."

"Anchors and users can easily filter their favorite targets through their own choices. Compared with TikTok's pure algorithm recommendation, this trust-based relationship takes longer to cultivate."

"Although the content is not explosive, as time goes by, fans will be more likely to screen out excellent live broadcasts and video content makers and connect people with each other."

Seeing Aunt Pang seemingly ignorant, he finally concluded: "You just remember one thing, the relationships that have been settled through time are often the most mutual trust!"

Send the two of you away, don’t worry about the rest, the details are things that the team needs to consider. Of course, you can’t blame Song Yun, after all, she has never been optimistic about Kuaishou, so...

I am idle too. Since Douyin, Taobao live broadcasts and even Bilibili have already been laid out, how can I let Kuaishou go?

It would be better to let the three of them go over and try it, and it would become the best, and it would lead to Taobao and form new purchasing power.

There is no loss if they fail. It is also a good thing for them to fail a few times, so they can save themselves from being complacent.

As soon as he arrived at the company the next day, Song Yun hurried over and reported: "You are here just in time. I just wanted to call you..."

Chen Feng was stunned and asked, "Is there anything wrong?"

"A guest came to the conference room!" Song Yun whispered: "Tencent!"

After hearing this, Chen Feng laughed, thinking that it was a big deal, so he casually said: "Come on the cooperation of the program? Just go!"

"It shouldn't be!" Song Yun quickly explained: "The other party claims to be the M&A Investment Department, which is a business card."

"Oh?" Chen Feng frowned and took the exquisite business card with only two lines of words on it:

Tencent M&A Investment Department,

Deputy Director Xiao Wenhan!

It's actually Penguin's most mysterious department?

A team that claims to be less than 20 people has a investment fund of over 100 billion yuan?

Everyone is awesome, such as Google, Microsoft, Bertelsmann Investment, Jingwei Venture Capital, Morgan Stanley...

Are all interns Dr. Stanford, Harvard, Cambridge, and?

He strode to the conference room and pushed the door to see a middle-aged man in his early forties and graceful manner. Chen Feng smiled and stretched out his hand, saying hello: "Sorry, Mr. Xiao, I am Chen Feng, I have been waiting for you for a long time!"

When Mr. Xiao saw Chen Feng, he was stunned at first, then stood up and said enthusiastically: "President Chen is kind to you, Mr. Chen, this time Xiao came here without telling me, please forgive me."

Chen Feng laughed and invited, "It's rare that President Xiao is here, let's go to my office to talk?"

"No problem." Xiao Wenhan said casually: "If you don't mind, can you visit your company."

"I can't ask for it." Chen Feng waved his hand and said magnanimously: "The small-sized household can get guidance from Tencent. Is this the honor that many people beg for?

The two looked at each other and smiled. Chen Feng took Xiao Wenhan and started visiting the entire company, introducing a few anchors at will, and finally came to the office.

Take the coffee from the secretary, Xiao Wenhan looked at Chen Feng and said meaningfully: "It is said that since ancient times, heroes have been young. Today I see Mr. Chen, and I will refresh my opinion of you!"

"Oh?" Chen Feng was stunned, grasping the details sensitively, and asked: "We have seen it before?"

"Although I have never met you, our investment department has long heard of Mr. Chen's glorious deeds!"

Xiao Wenhan put down his coffee and chuckled: "You are the focus of the father of WeChat and I personally recommend it to our boss's star of tomorrow!"

The father of WeChat?

Chen Feng was a little surprised, Zhang Xiaolong?

Could it be...

A thought flashed through his mind, and he slowly smiled and said, "If you guessed correctly, is it the Mysterious Lord?"

Xiao Wenhan stared at the expression of the young man in front of him. The reason why he went straight to the point was to test the depth of the other party. He didn't expect to be so calm and calm?

I looked at him with admiration again and didn't keep it a secret, explaining: "I have long wanted to find an opportunity to chat with Mr. Chen, and I happened to have the opportunity to cooperate with him, so I came here, don't you want to cooperate with Tencent Video?"

Chen Feng nodded. Although he didn't know what the rumored M&A Investment Department had, since the other party was eyeing him, he would come openly.

"The wise man doesn't say secret words, and based on their evaluation of the program level, he proposes two cooperation plans."

Xiao Wenhan took out the contract and said straight to the point: "One is to buy out, with a full copyright of 20 million yuan, no less than ten periods, and will be launched once a week. This is the specific details."

"The second is the share. According to the evaluation, it is B, but it still cannot meet the A level you require, so..."

"I'm six and you four?" Chen Feng looked at the contract in front of him and suddenly smiled: "I have a simple understanding of the division. I don't know if Mr. Xiao is interested in listening to it?"

"Oh?" Xiao Wenhan was stunned, put down the contract, and said with a smile: "I would like to hear it carefully."

Chen Feng straightened his back and said seriously: "Everyone is engaged in investment. Instead of wasting verbal negotiations, how about it? "

"What do you mean?" Xiao Wenhan looked at Chen Feng and tentatively said: "Betting?"

"That's right!" Chen Feng smiled and said, "The rules are very simple. Ten episodes of the program, one episode per week, and the next episode is limited to the limit before the broadcast. How about 50 million clicks per episode?"

"Fifty million?" Xiao Wenhan was stunned and said with some amusement: "If you need A-level promotion on the platform, then..."

"No!" Chen Feng waved his hand and said domineeringly: "No promotion is needed!"

"Are you sure?" Xiao Wenhan was a little surprised this time and confirmed again: "No platform promotion requires 50 million clicks per issue guaranteed?"
Chapter completed!