"This..." Ye Fei asked a little bit of a problem and said embarrassedly: "I have been wanting to ask, but I haven't had time yet."

Chen Feng smiled and said, "The main reason is that your product is quite interesting!"

"What?" Ye Fei never dreamed of this answer and said in confusion: "I don't quite understand!"

"I said that I would like to plan a knowledge popular science track in the future. Has there a world on TikTok that you don't know to pay attention to?"

Seeing Ye Fei nodding desperately, he continued: "Zhao Wenlei, a team that makes short videos, has more people than you. Both money and people are not a problem. I know what the problem is?"

He pointed his finger at Ye Fei's head and said seriously: "It's from you!"

"This..." Ye Fei was stunned for a moment, not knowing what Chen Feng meant, and said at a loss: "I still don't understand!"

Chen Feng shook his head and simply said straight to the point: "Who is the leader in knowledge? Is it Zhihu?"

"I have been living in such a long time and insisted on being small and beautiful for so many years. What about now?"

“Have you started to make a profit?”

"The same goes for Douban. In my opinion, it is difficult to monetize this field. Regardless of consumption habits or scenarios, domestic users do not use this set at all!"

Ye Fei could no longer sit still and said anxiously: "Then we?"

"Don't be anxious!" Chen Feng glared and said with a grudge: "It seems that you don't understand what a flow pool is!"

"The so-called traffic is the attention of users. Whoever can attract their time now is the boss? Why are the giants trying hard to burn money?"

"Youku iQiyi Penguin Video, have the three giants earned a penny in so many years?"

"Who do you see the major commercial platforms, except Alibaba and Vipshop, is the financial report that you make a profit?"

"Even the two short video giants, Douyin and Kuaishou, aren't they incapable of making profit models now?"

Ye Fei was completely confused by the operation. Chen Feng sighed and said directly: "The first step in this project is not to make money, but how to get traffic and then keep fans!"

"What do you mean?" Ye Fei has given up now. He is the absolute major shareholder. He will definitely not let the project die if he spends money, right?

"There must be a start to burn money in the future!"

"Two pieces of knowledge answer questions every day, from 12 noon to 2 o'clock, from 8 o'clock to 10 o'clock in the evening, each game has a bonus pool of 500,000 yuan, as long as the questions are completed within the specified time..."

Chen Feng said domineeringly: "Split 500,000 equally!"

Ye Fei was stunned for a moment, and after a long time, he came back to his senses, muttering to himself: "Two events every day are one million, and after a month..."

He jumped three feet high and said in horror: "Thirty million?"

Chen Feng was startled and had never seen the world. He cursed: "What did Didi say when he spent more than 100 million yuan a day?"

Ye Fei quickly sat down and muttered, "Can we compete with others?"

Suddenly I remembered something and asked: "I admit that traffic will definitely surge in this way. Who doesn't come if you have money? What will happen in the future?"

"From the future?" Chen Feng smiled and said mysteriously: "Just answer the questions correctly, you can get the bonus at will, but there must be a little!"

"What if you want to withdraw cash?"

"Bind the bank card first!"

"Is that?" Ye Fei's thought flashed through his mind and blurted out: "What if he doesn't withdraw his cash?"

"It doesn't matter!" Chen Feng leaned on the sofa and said easily: "Then put it in the account, you can play other knowledge games at will, such as mining, fishing, guessing idioms, guessing lyrics..."

"Aren't that what you're doing now?"

"It's amazing!" Ye Fei slapped his thigh and said in shock: "So that's it!"

"Why didn't I think of such a cheap way to acquire customers?"

"Not only that, can users even spontaneously bind bank cards?"

"The biggest consumption barrier in the Internet is so easy..."

Suddenly, I saw Chen Feng's smile-like expression, suddenly remembered something, sat down and said, "I have no money!"

Chen Feng laughed out loud. This is the power of capital. Many ideas are not effective, but they cannot be used without money!

Don’t underestimate binding a bank card. All you can do now is a business giant.

This is the biggest threshold for free to enter the consumption. Many impulses are erased by the tedious operations in the binding process. Once the user wakes up, there will be no second chance to be killed.

So in Shen Feng's opinion,

The core is how to make users willing to bind bank cards at the lowest cost!

"I have a problem!" Ye Fei calmed down and analyzed: "This logic is very similar to a game. It also allows traffic to settle through various discounts, but how long can it last?"

"This is the key point you need to work hard!" Chen Feng straightened his back and said seriously: "I spent money and mobilized resources to help attract traffic. All the purpose is to keep users, and then settle into real fans through the fun brought by various answering knowledge games."

"How to make knowledge vivid and interesting is the key!"

"While using your fragmented spare time to answer questions and win money, you can also gain a sense of accomplishment in competition and discuss topics across classes and ages!"

Seeing that Ye Fei couldn't find the direction, he continued, "Do you know what addiction is?"

"The essence of addiction is due to habitual behaviors formed by the brain throughout the process of processing reward mechanisms, motivations, memory and related feedback pathways, and perhaps even muscle memory."

"To put it bluntly, there are four stages: trigger-action-reward-investment!"

"The model is conducive to cultivating user habits, that is, for users, the trigger is obvious, the behavior is easy to implement, the rewards are as variable as possible, and the cost of sunk, so that users will develop their dependence and habits on products faster."

"I understand!" Ye Fei seemed to have grasped some inspiration and shouted: "Our trigger is the bonus sense of accomplishment challenge!"

Chen Feng nodded, finally got a little enlightened, and continued to guide: "It is undeniable that the bonus is still one of the core factors driving human actions. Compared to watching others win prizes on TV and now they can participate, users' enthusiasm for participation has undoubtedly been greatly stimulated, right?"

"Think about the words mentioned when you call on your friends to download the APP will definitely be: Give money! Simple!"

“It makes sense to make all motivations reasonable, not to mention that besides money, there are other adrenaline-inspiring elements such as challenges and sense of accomplishment.”

"If we design a mechanism for answering 12 questions, there will often be several points at the beginning, and in most games, what resurrection cards can rely on to seek help off the field and various ways to stimulate the game, everyone will have the opportunity to survive until the tenth or eleventh question..."

"It means that it is only one step away from victory!"

"It's so exciting!" Ye Fei finished the scene and said excitedly: "Human nature is full of expectations for the challenge itself. In addition, the difficulty limit, the successful challenge will be rewarded. What else is more fun than this!"

"Not only that!" Chen Feng smiled and said, "A good trigger is just the first step. How to ensure more effective participation?"

"Because you only need to download our APP to participate, there is no threshold, which makes users feel that this is a simple and rewarding thing, and you can make money by just moving your fingers."

"Then focus on creating an immersion of interaction and participation. Are you very nervous when you participate in the last few questions? You are highly focused? You are sweating after winning the award?"

"This is the immersion of participation. Compared with the familiar daily work environment, it is definitely a novel and exciting experience, right?"
Chapter completed!