Chapter 62: Boss Ma's Strategic Plan
As the kitchen next door became popular, the operating conditions of other restaurants in the old street have indeed improved to a certain extent, but this change is not obvious and is easy to ignore.
In a restaurant called "Lao Ma Xiaochao" in the middle of the old street, after seeing off the last guest, Boss Ma sat at the door and lit a cigarette.
"Boss, you've been frowning today. What are you thinking?" The waiter and aunt handed him a glass of water, "Hasn't the business improved in the past two days?"
"There is a improvement, and as long as nothing unexpected happens, the business will be better. At least one or two thousand yuan per day will not be a problem." Boss Ma vomited a breath of smoke.
"Then what else is there to worry about?" the aunt smiled, "Are you worried that Chef Li would regret what he promised you?"
Boss Ma was slightly stunned, and shook his head with a wry smile, "That won't be, he is not that kind of person, otherwise it wouldn't be possible..."
"What is impossible?"
"Nothing." Boss Ma thought that Li Can informed them about the eagle in time that night. If the latter was really the kind of villain who went back on his word, he could take advantage of the opportunity of the eagle being caught and get rid of everyone.
"You have also seen that the chef next door is very busy these two days, so Chef Li will probably find it difficult to take time."
"Then what are you anxious about?" the aunt said in confusion.
"I was just wondering if there is still a need for our restaurant to continue." Boss Ma rubbed his eyebrows.
"What does it mean? You don't want to close the restaurant, right?" The aunt was shocked and thought that although the restaurant business was not ideal, it had recovered under the influence of the kitchen next door. She could hold on for a while to see the effect.
"I don't mean that." Boss Ma put down the water cup, "I mean, should I consider a different business method?"
"Don't go around the corner, I read less and I can't understand." The aunt was a little dissatisfied.
Boss Ma's expression was suffocated and he said with a smile,
"I have thought about it carefully. Even though Chef Li helped me improve my cooking skills, I was still standing still and had no breakthrough at all.
Look at the old street, there are at least seven or eight restaurants that operate cooking. Everyone has known each other for so many years, and they all know their cooking skills. They are very different and there is nothing comparable.
So no matter which restaurant the guests go to for dinner, they are unlikely to be impressed.”
"I don't understand." The aunt said honestly.
"Simply put, with the kitchen next door, no matter how much my cooking skills improve, my husband and I will never become the first choice for customers. I still have this self-knowledge."
Boss Ma smiled calmly, "So, if you want to get rid of the radiation range of the kitchen next door, I have to jump out of it. I will run whatever the kitchen next door doesn't manage."
"Will the risk be very high? If you manage something else, it means that you may not be able to attract new customers after you completely give up your old customers." The aunt said worriedly.
"This is exactly what I worry about." Boss Ma sniffed his cigarette, "But crisis is always accompanied by opportunities. If you don't let go of your courage, how can you know it is a crisis or an opportunity?"
"Then what are you going to do?" asked the aunt.
Upon hearing this, Boss Ma smiled, "I have analyzed it carefully. According to the current trend, the core of the old street in the future will inevitably revolve around the kitchen next door. Therefore, my business method must take this high-speed train to have the opportunity to stand out."
“What about specific?”
"I kept observing the situation of the chef next door at noon and found that most of the guests in line were strange faces, and everyone's financial level should be good, or they were willing to spend their money on food.
But even so, not everyone can taste Chef Li’s skills as they wish, because there are too many people queuing up."
Boss Ma became more and more excited as he spoke, "So, our positioning must be clear, not to attract new customers who are visiting the old street for the first time, but to actively serve the guests who are queuing up."
"Serve them?" The aunt was suspicious, obviously not understanding.
"If you are those guests in line, what do you want to do the most?" asked Boss Ma.
"My words, I definitely want to have a meal as soon as possible."
"What if there are a lot of people in front of you and you are not sure if it will be your turn?"
"Just change restaurants, I'm not keen on delicious food." The aunt spread her hands indifferently.
"I..." Boss Ma was speechless, "I mean, if you were a food lover and came here from a long distance, what would you choose?"
"Then try your luck. You will be happy if you can eat it. There is no way to eat it."
"In addition, the weather is hot, so I have to stand for a long time..."
"Boss, the more you talk, the more you become more and more evil. With so many difficult conditions, who is willing to go? You'll leave long ago." The aunt curled her lips.
"No, the guest of the chef next door did not leave." Boss Ma took a deep breath, "On such a hot day, those who were queuing must be very anxious and hot.
So I want to specifically target this group of people to make some foods that cool and quench thirst without destroying appetite.
This not only reduces the anxiety of the guests, but also does not affect the business of the chef next door, but also gains the favor of Boss Su and Chef Li, which is a win-win situation.
And if the food tastes good, its reputation will spread in a very short period of time, which is more effective than promoting it everywhere."
"Then what are you planning to sell?" the aunt asked the key point. All plans seem perfect, but if you don't choose the right food, everything is empty talk.
"I haven't thought about it yet." Boss Ma did not shy away, "But I can ask Chef Li to give me some advice."
"Do you think he is an all-round superman? You can do anything?" The aunt sighed, not optimistic about the former's idea.
"You don't understand. Although there are many excellent chefs in the world and different fields of expertise, they all have one thing in common and are very good at analyzing the preferences of customers."
"Boss." The aunt suddenly interrupted.
"Um?"
Boss Ma frowned and looked back with the former's gaze. He saw a young man with a smile on his face walking over slowly.
"Hey, brother Li Can, why are you here for me?"
"Don't Boss Ma welcome?" Li Can said with a smile.
"Nonsense, I, Old Ma, am so happy that I can't even have time to come in and sit in." Boss Ma brought Li Can into the restaurant and poured tea and water himself.
He was thinking about when to talk to Li Can before, but he didn't expect that the latter came on his own initiative, which was a rare opportunity.
"Boss Ma, you have to be polite. Actually, I came here because I wanted to ask you for help." Li Can took the water cup with both hands and did not support him.
"Just say it, I will definitely help me if I can." Boss Ma winked at the waiter and the aunt, who went out to wander around with tactfulness.
"It's not really difficult."
Li Can leaned forward and whispered in a low voice.
I don’t know what he said, but Boss Ma’s face gradually changed into a look of shock.
(To be continued...)
Chapter completed!