The impact of Haotian Film and Television's acquisition of Kedun Media is still volatile in the industry, and a week later, Haotian Special Effects announced another big news.

"Haotian Special Effects takes over the digital field and moves towards the world's top special effects companies!" ---Souhu Entertainment Report

"US$50 million, Haotian Special Effects buys 70% of the equity in the digital field!" ----Dengxun Technology

"Xiao Ma Feiteng made a move to the digital field, and Haotian Special Effects will fill in the general again!" ---Neti Entertainment

...

On August 7, 2013, Haotian Special Effects and Xiaoma Feiteng issued an announcement at the same time, announcing the change of ownership in the digital field.

The digital field is a special effects company established by Cameron and two other people in 1993. It has participated in the production of world-class special effects blockbusters such as "Titanic", "The Day Afternoon", and "Transformers". It is also known as one of the four major special effects companies in the world!

However, since the outbreak of the global economic crisis, special effects production companies have been hit hard and business is difficult, while the United States, which has always been at the center of the industry, has been hit the hardest.

Since 2008, many local film and television special effects companies in the United States have gone bankrupt, and the industry giants Industrial Light and Magic and Digital have also been deeply impacted.

In 2011, it was listed in the digital field. Due to improper business strategy of CEO, the business area expanded significantly, which eventually led to a break in the capital chain and went bankrupt.

Then in 2012, Pony Fitting and Indian Reliance Mediaworks jointly acquired part of the business and assets of the Digital Media Group for $30.2 million.

This part is its core business, special effects production and digital fields, and business conditions in this area are relatively healthy.

After filing for bankruptcy in the digital field, the money you owed before can be legally free of repayment, so it can continue its previous core business.

Xiao Ma Feiteng and Indian companies account for 70% and 30% respectively!

Xiao Ma Feiteng was actually quite smart. After the acquisition, he no longer had to take back his boss's previous debts and accepted the core business cleanly.

Xiaoma is a company that wants to build a full-industry chain, taking up all the important and key positions in the film and television industry.

As a company that wants to continue working for a long time, you must have a sense of crisis and complete the industrial chain. This part is in a downturn, and another area may be very good, so that risks can be prevented.

After vertical integration, the pony can withstand all kinds of wind and waves.

Xiaoma's acquisition of the digital field is a very important point in its entire industrial chain layout. With the digital field, in the future, when investing in special effects blockbusters, it will have great technical advantages compared to other domestic peers.

Unfortunately, things went against my expectations. The main business target of the digital field is Hollywood film companies, and the domestic special effects business is basically monopolized by Haotian and cannot be carried out at all.

This has led to the fact that it has been losing money since taking over the digital field.

In order to get rid of this hot potato without affecting its ipo, it could only sell it in less than a year.

When Li Ming wanted to sell the digital field, the first thing he thought of was Chen Hao, so he asked Chen Hao if he was interested, and Chen Hao naturally agreed immediately.

As for another major shareholder, I heard that Chen Hao wanted to take over the digital field, and he also agreed with it. After all, Chen Hao's name is famous in North America and even the world. With Chen Hao here, it will definitely be of great benefit to the development of the digital field.

So the entire negotiation process of this acquisition was actually very short, and an agreement was reached soon.

Moreover, Xiao Ma Feiteng's "resell" this time was also profitable.

When acquiring the digital field, Xiao Ma Feiteng and the Indian company invested a total of US$30.2 million, and then sold 70% of the shares for US$50 million a few months later, which was equivalent to a net profit of RMB 184 million!

As for Haotian Special Effects, they naturally bought the digital field to make up for their shortcomings in CG Special Effects.

The current Haotian Special Effects are completely enough for domestic special effects production, but there is still a gap compared to the top special effects companies in Hollywood.

Now that the acquisition of the digital field can further shorten the gap between Haotian Special Effects and top special effects companies.

At the same time, the strategic layout in the digital field has also been improved.

There are two bases in Haotian Special Effects now, one of which is the headquarters in the Emperor, and is used to undertake special effects business in the mainland.

A branch is in Xiangjiang, which is used to undertake special effects businesses in Xiangjiang, Baodao and other Asian countries.

Now, adding a digital field in the United States can take on special effects business in Europe and the United States.

In fact, in Chang Hongsong's future blueprint, it is best to have a special effects company in Europe, so that the tentacles of Haotian Special Effects can be extended to every corner of the world.

As for the current digital field, Chang Hongsong is not worried at all.

Because Haotian has its own Haotian Entertainment North America company in North America, its subsidiary LGM Film, MGM and Marvel Entertainment all require a lot of special effects services.

Especially Marvel Entertainment's superhero movies, none of them does not require special effects.

It can be said that with Haotian Entertainment North America, there is no shortage of business in the digital field, and I am afraid that I will not be too busy at that time.

Of course, Chang Hongsong also formulated an internal exchange plan for the company and was preparing to send personnel from the Imperial Capital headquarters to the digital field in the United States to exchange and study, further improving the special effects level of the headquarters.

The industry and the media are not surprised by Haotian Special Effects’ acquisition of the digital field, and they are not even worried.

By buying and selling Xiaoma Feiteng in a year, everyone actually understands that special effects companies are not so easy to play with.

Only Haotian Special Effects in China can achieve no losses, but instead make profits.

However, this is also the result of the continuous investment of Haotian Special Effects for the past decade. If it were others, they might not have such patience and financial resources.

It can be foreseeable that after owning the digital field, Haotian Special Effects will undoubtedly make rapid progress again and are expected to become the world's top special effects company comparable to Industrial Light and Magic!

...

When Haotian Film and Television and Haotian Special Effects released their ultimate moves one after another, Tudou.com launched a self-made online short drama "I never expected it" on August 6, 2013.

"I Never Expected" was jointly launched by Tudou and Haotian Film and Television, directed by Yi Xiaoxing, a new media imager professor, and starring the new screenwriter Supreme Yu, and the group cucn201 member Baike.

Director Professor Yi Xiaoxing is the most influential representative of the Chinese new media imaging industry, while the screenwriter is the Supreme Jade, who is famous for his online reputation for "Looking for Stephen Chow".

The male protagonist, who gained a lot of fans with his outstanding performance and "natural decline" temperament in the film, was a member of the popular Japanese and series dubbing group cucn201.

For this lineup, netizens are also looking forward to the combination of these three people bringing something new.

"I Never Expected" is three minutes each episode, called "Professor-style live version of the day and ", updated every Tuesday, the first season has a total of ten episodes, involving current popular elements such as funny, time travel, and workplace.

The theme of the first episode is "Low Cost Martial Arts Drama", which tells the story of the protagonist Wang Dahui's series of sarcastic encounters in a low-cost martial arts drama crew. The professor even subverted his performance in the film, laughing and fruitful.

Many netizens have previously said: "I have been waiting for the professor's new work for too long. If we don't release a new series, we will go to his doorstep to demonstrate."

Now that "I Never Expected" is online, fans naturally feel excited: "The professor has finally started to update again, and the trailer is full of professor-like style!"

At the same time, many netizens also said that "I Never Expected" is too spoof and too no lower limit, but they like it.

The launch of "Unexpectedly" has also attracted the attention of the media.

"In addition to the highlights of the drama "I Never Expected" itself, the form is also a big selling point. It is difficult for people to have blockbuster time to watch dramas in today's pace of life. The emergence of mini dramas just adapts to this trend and fills in fragments of time, which will surely become a major trend in the development of online dramas."

---Buritun Entertainment

"Since its launch on the Internet, "I Never Expected" has been loved by many netizens for its unique style and has many fans.

Whether it is the classic and funny lines in the play or the cute expressions of the sledgehammer, they have once become popular terms and expressions for communication on the Internet, leading the new trend of the Internet all the way."

---Souhu Entertainment Report

...

Of course, besides good reviews, there are naturally bad reviews.

"There is no remarkable point in both ideological and artistic aspects of excellent works." ----Xinlang Entertainment

...

But correspondingly, its click rate has been increasing. In just 24 hours on the first day, the click rate of "Unexpectedly" successfully exceeded 2 million, which shows how much netizens like it.

At the same time, the spoof without a lower limit not only did not arouse the dissatisfaction of netizens, but instead made them happy and satisfy the netizens' bad tastes, but instead received great praise.

This also made the production team of "Unexpected" and Tudou very happy.

So, "I Never Expect Season 2" has been put on the agenda!

"I Never Expected" has been recognized by netizens. Tudou is very happy, and even more happy is that he has made a good start for his own self-made drama.

Self-made dramas are one of Tudou's future development strategies. Now it has achieved a good start, which will also allow this strategy to be implemented more thoroughly.

Now, Tudou has won many exclusive copyrights for Haotian Film and Television, Haotian Special Effects, Haotian Production, Haotian Animation with his back to Haotian, plus the huge film library of MGM, Luotian Cycling Film and Marvel Entertainment.

Let Tudou beat all other competitors on content provision, and let Tudou.com far surpass other video websites in terms of registered users, paid users, click-through rates, advertising revenue, etc.

This is also the core reason why the market value of Youku Video continues to decline while Tudou.com continues to rise in the context of the global economic crisis.

At the same time, facing the rapid rise of the two video websites of Kusun Video and Kiwi, Tudou.com is already preparing to acquire Youku.com to cope with the competitive pressure of Kusun and Qiandu.com, two major Internet giants.

...

Time flies, and the third week of August soon passed.

In the mainland film market this week, a total of 4 new films were released, namely "The Little God is Coming", "Fierce Fight", "Ghost Nightmare" and "Lips and Lips are about to move".

In addition to "The Fierce Battle" starring Zhang Jiahui, Peng Yuyan, Mei Ting and Li Feier, the other three films can basically be said to be three-no products and there is no threat at all.

Even "Fierce War", in the media's opinion, I'm afraid there is no power to fight back against "Interstellar" released in Week 3.

Soon, the new week's mainland box office rankings were released, which also confirmed that everyone's guess was correct.

The 33rd weekly box office rankings of the mainland film market (2013.8.12-2013.8.18):

No. 1, "Interstellar", released for 18 days, with a weekly box office of RMB 266 million, accounting for 44.33%, and a scheduling of films of 35.8%, with 139,580 screenings, with an average of 56 people;

Second place, "Tiny Times 2", released for 11 days, with a weekly box office of RMB 96 million, accounting for 16%, and a screening of 20.1%, with 115,698 episodes, with an average of 25 people;

No. 3, "One Night Surprise", released for 10 days, with a weekly box office of 86.89 million yuan, accounting for 14.48%, and a scheduling of films of 16.88%, with 93,251 episodes, with an average of 29 people;

...

"Interstellar" posted a box office of RMB 226 million in the third week, and won the weekly box office championship for the second time!" ---Souhu Entertainment Report
To be continued...