Chapter 48 Summer is very lively
When you are too obsessed with something, there is no reward; the harvest is always obtained inadvertently.
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Summer has always been the main battlefield for box office competition, and the summer of 1997 was not included.
In fact, since the release of "Jurassic Park 2 Lost World" produced by Universal on May 23, the summer box office war kicked off. "The Witch" was still released at that time, but it was already a shortage of successors. "The Park 2" was released in 3,200 theaters on its first weekend, sucking away $7,200,000 at once, and it came in a raging way. However, a good start did not necessarily have a good ending. Because the plot of the movie was too pale, although Spielberg was still in charge, the stunts were more than doubled than "The Park 1" and the investment was added by one-third, but the reputation was very poor. In the end, it earned $220 million in North America, which was only 2/3 of the first movie.
$220 million is very powerful at first glance, but considering its nearly $100 million investment, this number is relatively thin. Therefore, for Hollywood producers, the investment income ratio always needs to be considered, the larger the ratio, the better.
For example, "The Witch", the box office in North America alone is not as high as "Park 2", but "The Witch" only invested $60,000!! This is the terrifying thing.
Next, on June 6, Bowei (a Disney-owned) company "The Prison in the Air" appeared. This is another large-scale and thrilling action film after "The Mission of the Jedi". It was released in 2,800 theaters and had a box office of $2,400 in the first week.
It has a good reputation, and there are many memorable funny lines in it - the pilot: "Are you crazy?" The criminal: "I am according to past psychiatric records."
Local police: "There is a body here. It fell from the sky." John Cusack: "Is that?" Local police: "But I believe he is not an astronaut."
The movie ended up earning $100 million in North America, losing to "The Witch Blair"!
On June 20, Warner's "Batman and Robin" was released in 2,900 theaters and received $4,200 in the first week. However, this movie is the most failed film in the entire Batman series, with a double-lose reputation and box office loss, and finally ended with $100 million.
At the same time as this bad movie, the big-mouthed beauty Julia Roberts starring "My Best Friend's Wedding", produced by Sony, is a romantic comedy. Roberts' charm is still unstoppable. The film swept away $2,200,000 in 2,100 theaters in the first week, and made rapid progress, eventually reaching a North American box office of 120 million. Look at its investment of less than 3,500,000. This is what it is called making money.
Just 7 days later, "Face Change" by Chinese director John Woo was released in 2,800 theaters. Nicholas Cage is destined to become the darling of 1997. "Face Change" can be said to have both reputation and box office. In North America, the movie won a total of US$110 million.
Through this film, John Woo gradually entered the ranks of Hollywood's first-line directors. Later, his filming "Mission: Impossible 2" ranked first among all spy action movies at the box office. He also left his handprints on the Hollywood Walk of Fame.
If he keeps the aesthetics of violence, then it can be expected that he will become one of Hollywood's most famous action directors.
But this old man, for some reason, gave up his familiar field and went to film "The Whisperer". Not only was he eliminated by Hollywood, but he also broke MGM. Since then, he never had the chance to take on the Hollywood movies. Instead, he returned to China in disgrace and filmed "Red Cliff".
So, Hollywood may become famous overnight, but it also falls rapidly. In decades, how many directors and actors have become popular, but what about the end? How many are still strong in this position? Of course, everyone has climaxes and troughs, but NB people finally get through the trough safely. For example, Spielberg, they say that "The End of Happiness" is the end of Laos, and the times have passed. But they immediately came up with a movie called "World War" and once again verified that they are still very NB.
As soon as July entered, "Men in Black" met with audiences across the United States. 3,000 theaters were released, and the first weekend earned $5,100,000 in box office. The audience also had a high rating on this science fiction movie, and the movie is still in the air.
Ike knew that the film had a box office of $250 million in North America alone, and if the big ship had not appeared, it would have won the annual box office championship in '97.
Will Smith's ability to attract money is unquestionable!!
The box office of the summer has always been cruel and intense, but it is also the easiest to attract money. Fox's senior executives saw the continuous emergence of blockbusters, and they were very glad to sell the North American distribution rights of "Titanic" to 3D companies for a high price of $7,000.
It’s not that “Titanic” is not good. If it is not good, they won’t invest continuously. They have been filming for more than two years, but because the risk is too great. The reason for it is too big is that the investment is too expensive.
Now, they are under much less pressure. After all, 7000 is a real US dollar, which means that they have recovered nearly half of the cost first. If the rest is released overseas, they will at least not be dragged down by this movie.
As Ike's editing of "The Solo" was coming to an end, Theron returned from South Africa. As soon as she arrived in Los Angeles, she found Ike at 3D and told him in detail about the situation of the return and the establishment of the charity fund.
Ike closed the office door, then walked to Theron, held her cheek, lowered his head and kissed her deeply.
Theron did not avoid it. She hooked Ike's neck with her arms, and their lips were entangled together like paint and glue.
There is a saying that "small separation is better than newlyweds", which means that a couple's short separation can bring greater passion...
"It doesn't matter what you do in South Africa, I just kept thinking about you." After the two of them separated their lips, Ike held Theron's waist and said softly.
"So too." Theron responded with a slightly red face.
"Now, I'm your official boyfriend."
"What do you think?" Theron asked back with his beautiful eyes at Ike.
Ike tightened Theron's body with his hands and kissed her deeply again. Gradually, his hands began to move down, spreading his palms and kneading Theron's plump arms.
"Uh..." Theron raised his head and let out a slight moan. In the hot summer, she felt a surge from Ike's thin pants! And her abdomen also conveyed a numb feeling.
"Bang bang!!" A knock on the door suddenly came from the office...
"Ike, what door should I lock in broad daylight? I am Green." Outside the door was Green's loud voice.
Farkeyou, Green! Ike cursed in his heart and quickly separated from Theron. The two of them straightened their hair and clothes.
"What's the matter?" Ike opened the office door and asked Douglin.
"What door are you locking?...oh, hello Miss Theron, I didn't expect you to be here." Green was about to blame Ike when he suddenly found Theron sitting on the sofa.
"Hello, Mr. Green." Theron stood up, "I was talking to Ike about the South African rescue fund."
"Is that?" Green looked at Theron and then at Ike. He always felt the atmosphere was a little weird, but he understood something in less than a second. "Oh, then I'm sorry, I disturb you, OK, you guys continue to discuss, I'll go see the promotion of the new movie."
"Okay." Ike called Green, "You've disturbed anyway, let's talk about what's wrong."
"Haha." Green smiled, "I've already contacted the theater. As you mean, only two are used at the beginning, right?"
"Well, yes, this movie has to be tried in two more first," Ike said.
Green nodded, "How is the rear system?"
"It can be done in one week," Eck replied.
"We plan to book the specific day in mid-August?" Green said. "If we book, we can notify the theaters as soon as possible."
"August 9th." Ike said, thinking to himself that August 9th was stuck within 50 days.
"Okay, you guys keep talking." Green stood up and squeezed his eyes at Ike, then gave him a thumbs up, then turned around and left.
After Green left, Ike and Theron looked at each other and smiled helplessly.
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On August 9th, "Love Solo" kicked off its premiere at two unknown small theaters in Los Angeles.
The company did not deliberately hold any premiere events, just as usual, but several people from the competent departments came to the two theaters and entered the venue silently to watch the movies.
Ike took Theron and disguised himself as an ordinary audience, entering one of the cinemas, and they watched the midnight show...
Chapter completed!