Chapter 259 Development Direction
"Secretary Liu, according to the information feedback from various places, our Qinglan Milk has not found melamine..." Xiao Yanxin reported on the company's situation.
"However, you let melamine milk powder almost flow into the market, which shows that your current management system is problematic. How many other milk sources do you have?" Liu Gang asked in a deep voice.
"At present, there are three companies, and there are still some difficulties in supplying milk from our milk source." Xiao Yanxin whispered.
"It is better to have nothing than to be too bad. The milk source is difficult. You must be extremely careful when choosing a new milk source. Moreover, you must strengthen management, and also strengthen your internal management. What happened this time may have to do with your personnel's dereliction of duty."
"We have suspended our jobs to investigate the management staff in charge of Qingshan dairy farms."
"Well, food safety issues are related to people's health. There is no need to be any relaxation. All aspects of testing must be in place." Liu Gang said in a deep voice. The latest chapter of the Holy Temple
"Yes, Secretary, we will definitely learn from this lesson seriously."
"In addition, you can take this opportunity to enter the high-end milk powder market and increase advertising. If there is insufficient milk source, you can consider importing Australian milk powder and make sure to ensure the safety of milk powder. Now, there is no need to consider the profit level, and occupying the market is the most important thing. If there is any capital problem, you can find Mr. Dai." Liu Gang is undoubtedly an ambitious person. At this time, there is a problem with large domestic milk companies, which is an important opportunity for them to enter the national market.
"However, Secretary Liu, our current dealers and others are also in the province. The expansion of dairy companies is also very important. If you expand blindly, there may be disparity in dealers and some problems." Xiao Yanxin also has ambitions, but he knows this industry better.
"Mr. Xiao, I think, can we consider online shopping? Logistics are now very developed. Our milk powder company builds an official direct sales website to directly face consumers." Liu Gang said slowly.
"Manufacturer direct sales, can this sales increase?" Xiao Yanxin was slightly stunned.
"I don't think there is any need to worry about this problem. Now there are problems with major dairy companies. Milk problems are definitely the most concerned issue for the people. Our dairy farm management is first-class and can withstand the test of the media and relevant departments. We have even opened milk source visits to stand the doubts of the people and make some people accept our milk. "In addition, the high-end milk market is mainly facing children's groups, and their parents should be able to accept new things like online shopping. In addition, now that large milk companies are falling, we can take the opportunity to seize the milk propaganda position. The mainstream media is definitely willing to report some positive news to offset the impact of the melamine incident, which will make our publicity easier. I think the more important thing now is to let people know our Qinglan Milk. As for sales, we can not consider too much for the time being, so that everyone knows us, and we can say that we have already succeeded."
"Direct sales by manufacturers may make agents and dealers in various places dissatisfied..." Xiao Yanxin said with some concern. Indeed, there are a few people who buy online, but now, they can only provide a limited amount of milk. If the sales volume is really large, they cannot support it. In addition, although direct sales by manufacturers are not a new thing, large enterprises, especially milk companies, have no one who does direct sales by manufacturers. This direct sales and online shopping can indeed attract some trendy customers. The main target of the domestic high-end milk market is children. It should not be difficult for young parents to accept online shopping. Direct sales by manufacturers can also make people feel more at ease. However, if this is direct sales, it may offend those agents. Agents in various places have considerable influence. If they boycott Qinglan milk, it will be very unfavorable to the development of milk companies.
"Why do we need agents? Now it is the information society, and the network is becoming more and more developed. Even if there are no agents, as long as our product quality can stand the test, we will not worry about not being able to sell it. Moreover, our milk source is relatively tight now, and when the sales volume is large, we cannot meet it. In addition, our current market is mainly in Gennan, Songyang, Duyang, and Yunshui cities. If agents are unwilling to be agents, we can completely consider establishing direct sales stores; in addition, our development direction,
You can focus on infant milk powder. Adults may not pay much attention to buying milk powder, mainly for convenience, but for children, our parents, even grandparents, grandparents, grandparents, etc., we can simply focus on infant milk powder. As long as we can occupy the infant milk powder market, it is enough." Liu Gang has also considered this issue for a long time. Domestic milk companies pay attention to the big and completeness. Why don’t they do the opposite and pay attention to specialization? This may be easier to attract customers.
"Of course, these are just some of my suggestions. You must go through professional arguments to do so, and don't be influenced by my words." Liu Gang added with a smile.
"Secretary Liu has considered it very thoroughly, so I will organize someone to study it now." Xiao Yanxin's words are not a compliment. Even Liu Gang's words were moved by his professional milk company. Perhaps Liu Gang's words were indeed very unprofessional and did not consider it in detail, but it really pointed out the disadvantages of the development of milk companies now, the disadvantages of sales, and the disadvantages of counterfeit and shoddy products in our market. Secretary Liu's suggestions avoid all these disadvantages. He only has one left, that is, let people believe in Qinglan. As long as people believe in Qinglan, they don't have to worry about being cheated or fake. For their companies, it is to cherish their reputation and not let Qinglan hide in dust.
"In addition, we will find a press conference tomorrow for the Songling Dairy Farm. For specific matters, I hope your dairy company will announce them by themselves..." Liu Gang said immediately.
"Secretary Liu, this..." Xiao Yanxin's face changed.
"Mr. Xiao, now is the information age. If an enterprise wants to grow, it should have the courage to take responsibility. It must stand doubts and cover it up. Although it can be covered for a while, it is difficult to completely cover it up. Instead of letting others uncover this lid, it is better to let yourself open it. At least, this is still within your control. For specific operations, I have greeted the public security department and the propaganda department, and they will come to you." Liu Gang said seriously, but did not give Xiao Yanxin a chance to refute.
Chapter completed!