The night after tomorrow.

At the entrance of Xiangze Hotel, Li Xianyun saw Chu Xiya. There were two people beside her, probably from her company.

Li Xianyun had expected it, so he shook Chu Xiya's hand and said, "You didn't tell me to bring my friends here. The table I ordered at the Japanese restaurant is a bit small."

Chu Xiya hurriedly said, "Why are you so embarrassed to let you spend money? It's okay for them, why don't you..."

She turned around and said, "You guys go to another table first."

Li Xianyun turned to the second floor.

There is no door in the small room, only curtains are blocked.

Li Xianyun sat opposite Chu Xiya, ordered a few dishes casually, and handed the menu to the waiter: "I ordered some sake."

Chu Xiya was a little embarrassed: "I can't drink very much."

"I'm not asking you if you can drink it, I'm just telling you to drink this." Li Xianyun said casually.

Chu Xiya was slightly shocked: "You..."

"You want to say that my attitude has changed a little?" Li Xianyun chuckled: "It's not surprising. When Li Lianjie was developing in Hollywood, he initially asked for dramas everywhere. Once he was at someone's door, and the boss of the film industry asked him to wait for four hours at the door. Later, he became popular, and the same film industry CEO, who waited for four hours at his door. This circle is very realistic, and if you have the ability, you will be respected. Didn't Huang Bo say it too? Before you became famous, there were intrigues everywhere, and after you became famous, there were good people around you. I gave you a chance, but you were not sure. This is the second time, you must give me new reasons to arouse my enthusiasm."

Chu Xiya took a deep breath.

She said seriously: "I think there is a possibility of cooperation between our internet celebrity institutions and your film and television companies...We can cooperate to cultivate artists."

"reason."

"The cost of sunk is different." Chu Xiya replied.

Hearing this, Li Xianyun finally smiled.

This girl finally found a point.

There is a little difference between short video platforms and artist training, which is the cost of sunk.

The cost of sunk by artists is borne by film and television companies.

For example, if a film and television company wants to train artists, only one out of 100 may be produced, which is especially true for trainee girl groups. One is finally produced, and it is a money tree. But because other artists have not made a name for themselves, the training cost that has not made it out is lost.

This is the sunk cost.

What should the company do if it wants to make money? The losses must be compensated by the artists who make money.

This is also the core reason why artists and film and television companies often have huge differences - for companies, I finally cultivated you, and all the previous losses will naturally be compensated by you. But for artists, they will feel wronged. Why do other people have to share the costs of the company? This is unfair!

But short videos are different.

Because most short videos are produced independently, if they don’t get up, they won’t get up, and you will be responsible for the cost.

This is like the author of an online article. While the master became famous, it was accompanied by the blood and tears of countless slaughter writers. However, the main cost of slaughter writers is borne by the author himself, not by the website. At most, the website has a full attendance award and limited losses.

The companies that build internet celebrities are similar. Although they also need to train artists and bear the cost of sunk, they have low cost of short video production and rich experience, and they can replace them immediately if they find something wrong when they find something wrong.

The cost of training newcomers in the film and television industry is much lower.

This is what Li Xianyun values ​​the most.

In his opinion, short videos are actually a good basic channel for artist training.

In the past, we cultivated first and then became famous, so the cost of sunk is high.

But short videos can do the opposite.

Be famous first, then cultivate!

Just like going to bed first and then falling in love.

Li Xianyun made this suggestion with Dou Lingling, but Dou Lingling opposed it.

It cannot be said that she has no vision, but everyone's butts are different.

Dou Lingling’s Yisheng agency does not focus on cultivating artists. Its training is basically based on Yisheng Media. The essence of Yisheng agency is to consume artists. With the title of Yisheng Media, it signs more artists and manages them free-range. The artist can’t stand running away, and she can still earn liquidated damages.

Small agency trains artists? Impossible!

This is also the reason why Dou Lingling is not interested.

However, Li Xianyun, who is a person with strong control, is keen on creating stars rather than consuming stars, so he is more interested in "cultivating", and his interest in "cultivating" is much greater than making profits by serving big stars.

This is the fundamental difference between the two.

And there were many examples of this kind of thing before Li Xianyun traveled through time.

For example, in the vertical store, some actors take on acting when they have a show, and when they don’t have a show, they take on short videos, shoot promotional videos, and do live streaming and selling goods. If they can’t get these jobs... it doesn’t matter, there are many nightclubs in the vertical store.

Everyone wants to have a meal, just find a way.

There are a bunch of artists and agents in the store, all of which are amazing. Some investors just go for the MM, with investment in place and girls in place, and you are obedient.

For artists, what they want is opportunities; for investors, ha, at least this won’t lose.

This is what you say, I am, everyone, so some things are not about making money from filming. Some people just ask you to get money on their own initiative - Li Cheng is a typical example.

In short, as long as the relationship is in place, everything is easy to say.

As for the current stage, live streaming has just begun to show its infancy and has not yet flourished. What artists pursue is still film and television itself, and few people are willing to shoot short videos.

At this moment, Li Xianyun said: "In fact, many film and television companies have had this idea, but do you know why they really do it very little?"

This time Chu Xiya was prepared: "There are many reasons. First, the original industry can make money, and there is no need to take risks in the transformation. Therefore, most of the transformations are those who cannot make a living in this industry. There are many Internet celebrity companies now transferred from the original small film and television companies, and some of them have achieved success. Second, Internet celebrities are short-lived, simple to cultivate, but they also wither and fast. Third, it is difficult to monetize. At present, Internet celebrities are mainly monetized by live broadcast rewards and goods, but there are only a few who can really make it by selling goods, and the number is smaller than that of famous artists. Finally, I think the most essential problem is that they look down on Internet celebrities!"

Li Xianyun nodded: "It's interesting. So how do you think it should be solved?"

Chu Xiya said: "If you don't mention the garbage company, it is too expensive for excellent film and television companies to train artists. The main cost of artists is marketing, planning, brokerage, training, etc., but all these efforts do not mean that there must be corresponding returns. The problem of Internet celebrities is that they are simple and fast to become famous. If you can cooperate and choose the first training of famous people, the success rate will be greatly improved, and the life cycle of artists will also be greatly improved. In addition, the monetization problem of Internet celebrities can also be solved by film and television companies. In addition, the technology of film and television companies can also greatly improve the quality of short videos. This has been proved by many companies."

"Well, but there are no hits." Li Xianyun said.

Many film and television companies have successfully transformed into short videos.

But there is no fire at this stage.

Why?

Because they are still using their past ideas to make short videos.

Film and television thinking limits them and is not adapted to the rhythm of short videos. In fact, there are big differences in the content modes of the two.

This is also why Li Xianyun values ​​Chu Xiya’s content team.

Chu Xiya was obviously excited: "If you are willing to invest, I know where there are excellent short video producers, and I can dig them over. You provide artists and monetization channels, which is the best way to cooperate. Not everyone can take care of your agency. If you come to me, you will have new opportunities."

"But have you ever thought that they wouldn't come?" Li Xianyun asked back.

Chu Xiya smiled bitterly.

How could she not know?

Why do internet celebrity companies rarely have real excellent artists? The reason is that they do not have the channels for film and television companies.

The best boys and girls in the country are all staying in major film and television academies. Every year, a large number of scouts are sending business cards at the entrance of the film and television academies. Any better seedlings will be directly snatched away by major companies.

This even formed an industrial chain, and someone specialized in doing this.

Li Xianyun's Yisheng Media has cooperated with such a company, and Dou Lingling's agency even had an interesting incident. Two scouts fought for a seedling they liked each other, and in the end they found out, fuck, you are Yisheng's agent, I am Yisheng Media's agent, and I am Yisheng Media's family.

In this case, who will the students of the Film and Television Academy choose when facing the business cards handed over by major film and television companies and those short video Internet celebrity companies?

No need to think about the answer.

For this reason, unless those Internet celebrity companies are large companies, they don’t have to go to the film and television academy to find good seedlings. The good ones are picked out, and they can only choose the rest of them, or simply search for them in society.

Resources are completely unequal.

It can be said that Dou Lingling's most trasty artists are all higher in quality than Chu Xiya's most famous internet celebrities.

In this way, no one wants to come here - unless you can guarantee that I will become the fallen queen of goods.

At this stage, the queen of goods is still in the development stage, so she doesn’t even have room for imagination. So just an artist’s attitude can make things difficult for Chu Xiya.

And she had just experienced this not long ago.
Chapter completed!