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Chapter 123 Artist Field (Part 2)

Speaking of which, among Yisheng Media, Li Xianyun is most satisfied with now, Su Haili.

This woman has the ability and a sense of sensibility. It’s nothing bad to have a strong sense of power. On the other hand, it’s impossible to do without this mind. Who doesn’t need some motivation to work hard?

Li Xianyun is still the CEO of Yisheng Group. Everyone knows that Li Xianyun will remove this position sooner or later, so many people are watching.

The most promising person at present is COO Su Haili, then Shi Jun, Tang Lei, Chen Yu and Zhu Chen are also capable, but the entry time is too short. Mo Rui and Liu Yijiang are all good people, and they lack some ability. As for Lao Gui, he wants to be a local king, he doesn't want it, otherwise he will be more qualified than Su Haili.

For this reason, Su Haili knows how to seize opportunities.

She said directly: "Yisheng Media's corporate style is something that people cannot do. We do not rely on soft means to win, but rely on hard means. The right to speak in the field of artists actually has nothing to do with how many artists we have."

Hearing this, Li Xianyun smiled.

Yes, the right to speak in the field of artists has nothing to do with the number of artists!

This is different from others.

For example, film and television production, Yisheng Studio will monopolize half of the domestic film and television production rights in the future, which is an absolute master, and can be called a monopoly.

However, even if Yisheng Agent has 90% of domestic artists, it is impossible to monopolize it.

Because artists have feet and can run; artists are also updated and iterated, and there will be newcomers every year.

As Li Xianyun once said: Artists are products, and teams are machines!

Controlling all products cannot form an absolute advantage, but controlling the machine is the only way to control the machine.

And this machine is actually not just an agency, but also other aspects.

Su Haili said: "To ensure that Yisheng Media has an influence on artists, it is nothing more than controlling two points. One is to become famous, the other is to monetize."

Fame is the foundation for artists to make money, and monetization is the purpose of artists to become famous!

Therefore, if you need to have enough control over artists, you should not be an artist, or not just an artist, but the most important thing is the channel of fame and monetization.

Li Xianyun said: "Yisheng Media's production volume continues to rise. With the launch of subsequent large-scale productions, we will also make breakthroughs in the high-end ceiling, and there is no big problem with the channel for becoming famous."

"But it's not enough!" Su Haili said directly: "Production is just the fundamental, and publicity is the amplification. To truly achieve this, we need to control all publicity channels. Yisheng Media's future positioning should not be a film and television group, but a media group!"

Media Group!

The media industry has surpassed the film and television industry and covers many media channels in all directions, such as TV stations, newspapers, radio stations, various Internet news websites, self-media channels, etc.

Of course, the TV station should not think about it, but luckily it is not the world of the TV station now.

According to Su Haili's meaning, Yisheng Media does not need to deliberately control artists, but rather controls the media mouthpiece and voice channels.

Everyone understands this.

Liu Shuwen said: "If you take it easy, it will form a monopoly if it is too big, and the superiors will also ask about it."

China is not the world where capitalists do whatever they want. How can a group of villains who are crazy about money control it at will?

Su Haili said: "It is enough to focus on entertainment, and there is no need for serious channels. Besides, we have invested in the five major platforms before?"

Li Xianyun said: "It's just an ordinary investment, and there is no right to speak."

Yisheng Media’s privilege over there is to protect its own artists, but it has not yet reached the point where it can control other artists - even the five major platforms themselves cannot do it, so how can you intervene?

Su Haili said directly: "Just form an Internet of interests."

Li Xianyun frowned slightly: "You are not asking me to release Yisheng Media's shares, right?"

Yisheng Media’s shares are a hot commodity. Although it is not as large as the Lingyin platform, it has more “black technology”! It means unlimited potential.

But for this reason, Yisheng Media Headquarters shares, like Black Technology, will not let go.

Su Haili knew Li Xianyun's taboos and said: "No need to set up a special investment company. The company will bind the interests of Yisheng Brokerage and the platform. If necessary, it can also release Yisheng Pictures' shares."

Li Xianyun nodded: "Well, this is something you can consider."

The five major platforms control the right to speak, but do not do entertainment, so they cannot control artists. Li Xianyun has production and artists, and is weaker than various platforms in terms of media voice.

The integration of advantageous resources between the two parties can indeed greatly improve.

Of course, don’t count on absoluteness. If you can really do it, the country will not allow it.

Li Xianyun looked at Su Haili and signaled her to continue.

Su Haili said: "That's the monetization problem. The monetization problem is divided into two parts, one is monetization of film and television production, variety shows and other work, and the other is endorsement. Now, Yisheng Media can completely control the film industry in one or two years, forming a monopoly pattern, but we still lack the visual industry, variety shows, music, etc., and so on."

Yisheng Media’s current endorsement number is still OK, but if you have to control it, it’s far from it.

Having said that, who can control the endorsement?

That involves thousands of companies. As long as the assets exceed 100 million, who is not a brand owner?

You don’t have to monopolize it, control it by 10%, and you can knock it down with a big stick.

Eighty billion surplus funds?

Haha, it's almost the same to add three zeros.

But Su Haili has a lot of ideas: "High-end ceilings are hard to come by, but there are still many high-end endorsements. I think Pingshui Company is a good breakthrough."

Pingshui Company?

Li Xianyun touched her chin.

Pingshui Company has indeed developed in the past two years, and it is typical that it is more popular than buying and selling.

Without the support of traffic from large groups, their popularity is no longer inferior to those of the kings of selling goods. The profits of single products are low and no pit fees are charged, which affects the profits.

But for this reason, Pingshui Company can be said to be the most popular selling goods in the past two years, and merchants can be said to be begging them to carry goods. Han Ping has not left yet, so she still insists on not being too little than being too bad, and the appointments are all ranked after half a year.

With such a great influence, you can't just gain a good reputation.

You have to cash in as well!

Li Xianyun understood what Su Haili meant: "Do you think Pingshui Company will be tied to high-end endorsements in the future?"

Su Haili nodded.

Shen Mingzhi opposed: "Although Pingshui is very popular, it is mainly aimed at the public. High-end brands are not low-priced goods and are not suitable for this path."

Su Haili replied: "Big brands do not mean there is no mass product. Coca-Cola is also a big brand. Is their products high-end? We cannot control all endorsements, but we can take the initiative to make choices. In the future, if you want to sell goods at Pingshui Company, their spokespersons must use Yisheng Brokerage's spokespersons. With this part alone, we can get enough endorsements."

"This has formed a bundled deal." Liu Shuwen reminded her.

Su Haili smiled: "There is no need to force bondage, it's just a privilege to join the class. Pingshui Company's sales reservation has been scheduled for half a year. Whoever is his family will have the opportunity to go to the lineup. We don't cheat them in the endorsement, and they can accept it."
Chapter completed!
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