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Chapter 118: Hongxing Erke

Therefore, he plans to cooperate with domestic companies, not only to gain a reputation in China, but also to enter foreign markets.

Although domestic products have various problems, no one can ignore the price advantage.

Originally, in China, domestic sports products have signed many NBA stars, but most of them have been balloon stars and have little appeal.

Later, I signed some top stars, such as Kray Thompson, but I have never had a top star.

Moreover, although there is no obvious voice in supporting domestic products in recent years, there will definitely be changes in a few years.

In the past, when Chen Mo saw Yao Ming playing basketball, he thought about buying a pair of Yao Ming’s sneakers, but unfortunately, there was no Reebok in the local area.

Chen Mo entered the NBA, and he is a defender, so his playing style is even more exciting. His domestic influence will not be worse than Yao Ming, but abroad will only be higher.

"How do you want to cooperate?"

Chen Jihe understood what Chen Mo meant, and became solemn and asked very seriously.

"20%, 10% of the shares are fine, and the endorsement fee must be calculated separately. After all, I still have an agent."

It is normal to have such an idea. Li Ning has no idea that he owns the controlling stake in Li Ning Company. After listing, he still has more than 30%, and he has very little to ask for 10%.

"Have you got into your mind? Let me tell you, don't say it's my son when you go out in the future, I can't afford to lose this person."

Chen Mo was speechless, and didn’t know who said it all day long, asking everyone, do you know Chen Mo? The one who entered the NBA, my son!

Chen Jihe went home directly and said, "Fortunately, you went to play basketball. It's just your brain and you can hand it over to you. It would be great if you can hold on for three years."

Chen Mo lowered his head and said nothing. Although he was not a business man, this was too exaggerated.

Finally, Chen Jihe gave him a detailed explanation. He worked hard for more than ten years and finally developed the company. If you ask for 20% of the shares, why?

Although sports brands need publicity and reputation, the construction of factories and the layout of sales channels are also very important.

Of course Chen Mo knew this. If he hadn't had the intention to build a factory and complete the sales channels, he would have come by himself.

If in a few years, what sales channels will be made, and directly set up a factory and then distribute the goods online!

"You also know that Jordan was almost bankrupt back then. When Jordan rescued Nike, he only got 4.5% of the shares."

Of course, this was before last year. Last year, AJ became independent and Jordan's shares also changed.

Jordan gave up Nike's shares in exchange for more than half of AJ's annual dividends.

It is unknown why Jordan gave up Nike's shares, but it can be seen that every company attaches great importance to shares, especially original shares.

"Okay, I'm overthinking."

After listening to my father's explanation, Chen Mo was a little embarrassed. He really thought too much and had no choice but to know these twists and turns.

After all, the original body was just a rich family who was living a life of wealth. In his previous life, he was just a worker, so how could he know this?

"It's not that you're thinking too much, but that you're getting the direction wrong."

Chen Mo looked at his father with a confused look on his face. Chen Jihe said with a cunning smile.

"Li Ning can even take more than 50% of the shares. My son is an international superstar. Why can't it be? I think there is at least 30% of the shares."

Chen Jihe found a rare opportunity to teach his son a lesson and said proudly.

"Those old companies are definitely not good, but new companies are different. New companies are eager to develop, so publicity is crucial.

With the entry of the country into the WTO, all industries across the country have ushered in a major development, but the old companies have a deep foundation. If new companies want to overtake, they must find another way!

You don’t know, don’t look at you just entered the NBA and didn’t play in a game, but there are definitely many people who want to find you to endorse.”

"Who should we cooperate with?"

“That depends on what you think.

If you have confidence in yourself and can lead a brand rise alone like Jordan, try to find companies that are difficult after all and strive for greater benefits.

If you don’t have strong confidence, try to find a company that has good development, which is also a strong alliance.”

"I have confidence and dare not say that I surpass Jordan, but my confidence is no worse than anyone else."

Just kidding, do you think the golden finger was taken for nothing?

If Chen Mo hadn't always been accustomed to acting low-key, not to mention James Kobe, Jordan would have to beat him down.

My dad's mouth twitched a little. He didn't know who he learned about such a crazy temperament.

Chen Jihe thought for a while and said, "Hongxing Erke, it was established in 2000, and the situation we are facing is quite difficult now.

Moreover, our family also has 17% of the shares, so we can speak at that time!"

Hongxing Erke, it was also a well-known brand in later generations. Their family actually had shares, and it turned out that they had mines at home.

Chen Jihe wanted to discuss with Chen Mo's grandfather first, but the next day, the two went straight to Hujian.

On the way there, Chen Jihe did not forget to introduce: "At present, Hongxing Erke's situation is not very good.

There are too many sports brands in Hujian Province, such as Pike and Anta, which were established earlier and have a deep foundation.

If it weren't for some connection behind Hongxing Erke, it would be better to develop it.

Even if Hongxing Erke is successfully established, the competitive pressure is very high. After hearing about your plan, the Wu family is very interested."

Chen Mo nodded. In such a situation, Hongxing Erke could make a way out, which means that the manager is not bad.

This is what Chen Mo is most concerned about. After all, the ability of a manager is directly related to the development of a company.

"Uncle Chen, I haven't seen you for a long time!"

"Xiao Wu, I haven't seen you for many years. You are studying abroad and starting a company, so you are so busy!"

Chen Mo also shouted: "Angkor!"

Boss Wu originally wanted to welcome Chen Jihe and invited him to experience the local characteristics.

But after taking a look at Chen Mo, he immediately refused, and he still took his son with him after seeing him.

Otherwise, why do you always compare children to a slap? This doesn’t make sense.

Although both sides seem to have a good relationship, they are really unstoppable as soon as they get on the negotiating table.

Chen Mo didn't say anything, just watched quietly, mainly because Chen Jihe talked about Hongxing Erke and others.

At present, the only thing the two sides have determined is the necessity of cooperation, which is considered to have reached a consensus.

After all, Hongxing Erke's situation is not very good now, so it is not an exaggeration to say that one is hard work and starting a business.

As for Chen Jihe, he had similar thoughts. After all, the Chen family had shares, so he didn't want to waste it.

After talking for two days, I didn’t talk much about it, and both sides refused to give in.

Hongxing Erke thinks that Chen Jihe is asking for a price is too harsh, especially now that Chen Mo has just entered the NBA, who knows what he can play?

Chen Jihe disagreed with this view. It was enough to be the first defender star to enter the NBA.
Chapter completed!
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