Nike is not just giving it to a big contract of 9,300 for 7 years, or having money, it is not like this.

They have confidence in James and believe that James can contribute excellent performance in his rookie season.

They have even done a series of marketing discussions, just waiting for James to achieve results.

As long as James scores, all kinds of promotions and marketing will immediately follow.

As a result, James played well, but he just couldn't compare to Chen Mo.

When they were hyping up all kinds of publicity, the fans said, I only know that Chen performed better.

After saying this, Nike was speechless.

Now, it’s hard to see Chen Mo hit the rookie wall, and James still performs rapidly, so Nike naturally has to keep up.

Chen Mo hit the rookie wall, but was collectively despised by major media. It would be impossible to say that without Nike's work.

The only good news is that Chen Mo still won the Best Player of the First Month with 22.7 points, 5.1 rebounds and 4.8 assists.

In addition to the first player of the week at the beginning of the month, major media did not dare to criticize Chen Mo any longer.

"I thought the best rookie of the season had been announced in advance, but the best rookie of the month this month was Chen Mo."

"Haha, that Chinese boy encountered the rookie wall, he was no longer able to do it."

"Yes, yes, LeBron is the most powerful, especially his four-step layup, no one can learn it."

"Hey, brother, I know how to learn it. 100 meters of gold is sold to you. As long as you call David Stern, you will definitely learn this trick."

"Hmph, you bastards, LeBron will definitely get back next month."

"Nike deserves it. LeBron deserves it more than 10 million yuan a year, but only gives Chen 1 million yuan. Now it's fine."

"By the way, I've tried Chen's sneakers, and it feels OK, it's similar to wearing Nike. More importantly, the price is only half that of Nike."

"Half, that's Chen's signature sneakers. The ordinary sneakers you want are cheaper."

"Nike is too expensive, maybe we can try Chen's sneakers."

...

The media's extensive coverage has also brought fans from all sides to the big discussion.

The first ones to bear the brunt are naturally James and Nike.

Needless to say, James is the star player with the most fans in the United States, and the most black fans are also the most.

There is no way. When James entered the league, Nike was pushing and NBA was pushing, and his news was everywhere.

Such large-scale promotion will naturally greatly increase James' popularity, but it will also make many people disgusted.

As for Nike, it has been promoting the story of their mutual achievements with Jordan, which is a classic marketing case.

And they have been looking for a second Jordan.

Large-scale publicity and marketing like this will also make others disgusted, especially competitors.

Originally, Adidas, Reebok and other companies were quite a pity for not being able to sign Chen Mo.

But seeing Nike defeated, especially signing James with 93 million in 7 years, now it is a bit difficult to get up and down.

With James' performance and future development, this contract is actually not particularly bad.

However, because of Chen Mo's existence, this effect will be greatly reduced.

Seeing Nike uncomfortable, companies like Adidas and Reebok suddenly felt very comfortable.

So, taking advantage of this big discussion, major companies have taken action one after another to guide public opinion towards Nike.

"The stupidest signing ever made in Nike."

"Give James 10 million, but only Chen 1 million. Who is Nike humiliating?"

"The arrogant Nike was finally slapped in the face."

...

When Nike executives saw this news, they would probably be so angry that they vomited blood.

To be honest, with James' performance and the future, Nike is really not losing money.

But it is very uncomfortable for someone to let this rookie year, Chen Mo appeared again.

What's more, it's not just Nike that missed Chen Mo, and no one else could see Chen Mo's achievements.

But now, why has it become Nike's own fault?

———

Miami, the Heat's training hall.

Chen Mo was sweating profusely. It was originally the team's rest day, but Chen Mo had no idea of ​​rest at all.

The recent performance and news, if you say that it has no impact on Chen Mo, it must be fake.

However, Chen Mo would not lose confidence, otherwise he would not have trained here safely.

"Chan, you're actually too worried. Rookies will experience this when they first enter the league."

While training Chen Mo, Dell Alice did not forget to comfort him, but after hearing too many similar words, Chen Mo was almost immune.

"Don't worry, Dell, I'm not that vulnerable, those people can't help but look down on me.

I am still training and working hard to improve myself, not just to be able to play a good game."

"Okay, but it's not that easy to do if you want to increase the attack at mid-range."

That's right, Chen Mo has been training recently, and the focus of his training is mid-range attack.

Chen Mo felt that his performance has not been good recently. It is better to say that he has been thoroughly studied by his opponents than to say that he is not a rookie wall.

Chen Mo performed well in November, and all teams saw it, so he would naturally study Chen Mo's way of playing.

In this study, many professionals found that Chen Mo's three-point threat is far greater than others.

Even Chen Mo's performance in breakthroughs and passing balls is achieved through three-point threats.

The coaches of each team have to admit that they are a little bit sore when they see Chen Mo's basketball IQ.

Know how to use your own advantages to amplify the most threatening points and make up for other shortcomings.

Therefore, in the previous 5 games, all the coaches made a decision to defend Chen Mo's three-pointer.

If Chen Mo can make a breakthrough, if he can defend, he will defend. If he can't, it depends on Chen Mo's own condition.

As a result, Chen Mo's condition is really average, and his record of 3 wins and 2 losses can explain the result.

So Chen Mo decided to interrupt the distance between hard practice.

During the season, due to the competition, there is not much time to train.

However, this is not included in this ranks compared to others.

In fact, Chen Mo has accumulated some skill points since this season, with more than 5,000 points.

Originally, Chen Mo planned this way, and continued to add three-pointers, preferably above 90 points.

As the saying goes, ten birds are in the forest and not in one bird.

However, there is a big problem now, that is, other teams are crazy about three-pointers against Chen Mo.

If you are just the second in command and someone attracts double-teams, then the stronger Chen Mo's three-pointer, the better the effect.

It’s a pity that no, he is the one who needs to attract defense and be double-teamed.

In this case, if the opponent is unreasonable and guards against his three-pointer, it would be too much.
Chapter completed!